Beyond common method bias: How reporting sources shape structural relationships in tourism research

Mahmut Demir

doi:10.24288/jttr.1886047

Beyond common method bias: How reporting sources shape structural relationships in tourism research

Abstract

This study examines how reporting sources influence common method bias (CMB) and structural parameter estimation in tourism research. A sequential mixed-methods design was employed. Study 1 systematically reviewed 103 tourism and hospitality articles to identify prevailing CMB practices. Study 2 compared self-reported and peer-reported data from matched hotel employees, using an identical theoretical model grounded in Conservation of Resources Theory. The findings show that although conventional CMB diagnostics generally indicated acceptable levels of method bias, reporting sources produced systematic differences in method-related variance and in several structural relationships. The study demonstrates that the reporting source should be considered a substantive element of research design rather than merely a procedural choice. By integrating systematic evidence with empirical comparisons, the study advances methodological understanding of CMB and provides practical guidance for improving the rigor and interpretation of survey-based tourism research.

Keywords

References

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Details

Primary Language

English

Subjects

Tourism (Other)

Journal Section

Research Article

Authors

Mahmut Demir ^*
0000-0002-5878-2717
Türkiye

Early Pub Date

August 27, 2026

Publication Date

-

Submission Date

February 10, 2026

Acceptance Date

July 16, 2026

Published in Issue

Year 2026 Number: Advanced Online Publication

DOI

https://doi.org/10.24288/jttr.1886047

IZ

https://izlik.org/JA49DC86FE

Cite

RIS / Bibtex

APA

Demir, M. (2026). Beyond common method bias: How reporting sources shape structural relationships in tourism research. Journal of Tourism Theory and Research, Advanced Online Publication. https://doi.org/10.24288/jttr.1886047

AMA

1.Demir M. Beyond common method bias: How reporting sources shape structural relationships in tourism research. Journal of Tourism Theory and Research. 2026;(Advanced Online Publication). doi:10.24288/jttr.1886047

Chicago

Demir, Mahmut. 2026. “Beyond Common Method Bias: How Reporting Sources Shape Structural Relationships in Tourism Research”. Journal of Tourism Theory and Research, no. Advanced Online Publication. https://doi.org/10.24288/jttr.1886047.

EndNote

Demir M (August 1, 2026) Beyond common method bias: How reporting sources shape structural relationships in tourism research. Journal of Tourism Theory and Research Advanced Online Publication

IEEE

[1]M. Demir, “Beyond common method bias: How reporting sources shape structural relationships in tourism research”, Journal of Tourism Theory and Research, no. Advanced Online Publication, Aug. 2026, doi: 10.24288/jttr.1886047.

ISNAD

Demir, Mahmut. “Beyond Common Method Bias: How Reporting Sources Shape Structural Relationships in Tourism Research”. Journal of Tourism Theory and Research. Advanced Online Publication (August 1, 2026). https://doi.org/10.24288/jttr.1886047.

JAMA

1.Demir M. Beyond common method bias: How reporting sources shape structural relationships in tourism research. Journal of Tourism Theory and Research. 2026. doi:10.24288/jttr.1886047.

MLA

Demir, Mahmut. “Beyond Common Method Bias: How Reporting Sources Shape Structural Relationships in Tourism Research”. Journal of Tourism Theory and Research, no. Advanced Online Publication, Aug. 2026, doi:10.24288/jttr.1886047.

Vancouver

1.Mahmut Demir. Beyond common method bias: How reporting sources shape structural relationships in tourism research. Journal of Tourism Theory and Research. 2026 Aug. 1;(Advanced Online Publication). doi:10.24288/jttr.1886047