The international guests’ satisfaction about Service Quality of Guesthouse in Sukhothai

Year 2018, Volume: 4 Issue: 2, 57 - 69, 01.07.2018

Phisunt Tinakhat , Varintorn Viriyachaikul Yukiko Vorasingha

https://doi.org/10.24288/jttr.412342

Cited By: 2

Abstract

The purpose of this study is to study
international the guests’ satisfaction about service quality of guesthouses in
Sukhothai. The researcher used quantitative method for this study with sample
size 400 people. A quantitative methodology used questionnaires with
international guests who staying in the guesthouse in Sukhothai. The data was
analyzed as descriptive statistic to mean,
frequency, percentage and standard deviations. The questionnaires were
distributed by purposive and convenience sampling techniques and only 388
questionnaires were usable for this study. The questionnaire is divided into 3
parts: 1) respondent’s demographic information 2) tourist’s behavior
information 3) SERVQUAL dimensions.  The
respondent’s demographic information and tourist’s behavior information are
analyzed by using descriptive statistic finding frequency and percentage.
SERVQUAL dimensions are analyzed by the mean and standard deviation (S.D.)

 

The result indicated that the service
quality of guesthouse in Sukhothai is keeping on the tangibles (x̄=
3.92) includes employees are well dressed and appear neat, physical
environment of the guesthouse is clean and the quality of guesthouse equipment
at most, followed by assurance, responsiveness, reliability and empathy. This
study will help to develop the service management of guesthouse to be higher
quality. 

Keywords

Service Quality, Guesthouse, Satisfaction

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