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The study aims to categorize tourists visiting national parks in Zimbabwe into clusters that are similar to each other according to their expected benefits and to determine different tourist profiles in terms of the expected benefits. For this purpose, data was collected through convenience sampling between 1 February and 30 April 2019 in Hwange National Park, Mana Pools National Park, and Gonarezhou National Park. It was 307 usable questionnaires were obtained. In the research, descriptive statistics and t-tests, ANOVA, factor analysis, cluster analysis, and chi-square analysis were utilized. Three benefit factors were named “Socialization and self-improvement,” “Recognizing nature and wildlife,” and “Relaxing.” In addition, two market segments (clusters) were identified and termed “socialization seekers” and “nature and wildlife seekers.”
Market segmentation Benefit sought Zimbabwe Safari tourism Nationals parks
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Birincil Dil | İngilizce |
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Konular | Turist Davranışı ve Ziyaretçi Deneyimi |
Bölüm | Araştırma Makaleleri |
Yazarlar | |
Proje Numarası | - |
Erken Görünüm Tarihi | 21 Ağustos 2024 |
Yayımlanma Tarihi | 30 Eylül 2024 |
Gönderilme Tarihi | 23 Temmuz 2024 |
Kabul Tarihi | 21 Ağustos 2024 |
Yayımlandığı Sayı | Yıl 2024 Cilt: 10 Sayı: 2 |