Öneri Dergisi

1300-0845 2147-5377

Marmara Üniversitesi

10.14783/maruoneri.685767

DAĞITIM KANALLARINDA KONTROL UYGULAMALARI VE KONTROL-PERFORMANS İLİŞKİSİ

Pirtini

Serdar

MARMARA ÜNİVERSİTESİ

01 20 1999

2 11 175 182 06 15 1998 12 15 1998

1994

Öneri Dergisi

A distribution channel can be defined as an array of exchange relationships that create cııstomer value in the consumption of products and Services. This defınition implies that exchange relationships emerge from market needs. The distributioıı channel whiclı consists of exchange partners may also be considered as a social system. In these sense exchange partners must negotiate with one another to determine who will control key channel resources.

Dağıtım kanallarında kontrol uygulamaları Kontrol-performans ilişkisi

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