Öneri Dergisi 1300-0845 2147-5377 Marmara Üniversitesi 10.14783/maruoneri.727177 CULTURE’S IMPACT ON PRODUCT ACCEPTANCE: KEY INTERFACES BETWEEN INVOLVEMENT AND ADOPTION Güner Berrin Drexel University 01 01 1997 1 6 239 244 06 13 1996 Copyright © 1994, Öneri Dergisi 1994 Öneri Dergisi

Tüketici davranışları ile kültür arasındaki ilişki literatürde kanıtlanmıştır. Bu araştırmada, bu ilişki, tüketicilerin mamulle olan bağlantıları ve yeni ürünü tüketime kabul etme hızları açısından incelenmiştir. Çalışma ayraca, uluslararası pazarlamacılara, yabancı Pazarları anlamada ve uygun pazarlama stratejilerini oluşturmalarında faydalı olacak önemli bir matris de sunmaktadır.

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