Nevşehir Hacı Bektaş Veli Üniversitesi SBE Dergisi 2149-3871 Nevşehir Hacı Bektaş Veli Üniversitesi 10.30783/nevsosbilen.1022778 DİJİTALLEŞME DÜZEYİ VE YEŞİL LOJİSTİK UYGULAMALARIN LOJİSTİK PERFORMANSA ETKİSİ https://orcid.org/0000-0002-5051-1154 Akandere Gökhan SELÇUK ÜNİVERSİTESİ 12 31 2021 11 4 1979 2000 11 12 2021 11 16 2021 Copyright © 2011, Nevşehir Hacı Bektaş Veli Üniversitesi SBE Dergisi 2011 Nevşehir Hacı Bektaş Veli Üniversitesi SBE Dergisi

Makale odak noktası, dijitalleşme düzeyinin etkisiyle yeşil lojistik uygulamalarının Türk lojistik işletmelerinin lojistik performansı üzerindeki etkisini araştırmaktır. İlk olarak, Dijitalleşme Düzeyi (DD), Yeşil Lojistik (YL) ve Lojistik Performans (LP) ile ilgili literatür incelendi. Yapıların regresyon ağırlıklarını ve önemini belirlemek için 320 katılımcıdan toplanan veriler üzerinde faktör analizi yapılmıştır. Yeşil lojistik uygulamaların benimseme yapıları, yapısal eşitlik modelleme (SEM) yaklaşımı kullanılarak analiz edildi. Araştırma sonucunda, Dijitalleşme Düzeyi (DD) seviyesindeki artışın işletmelerin yeşil lojistik faaliyetleri (YL) uygulamasını desteklediği belirlenmiştir. Ayrıca, dijitalleşme düzeyindeki (DD) artışın dolaylı olarak lojistik performansta (LP) artışa neden olduğu ve işletmelerin yeşil lojistik (YL) uygulama düzeyinin artmasının lojistik performansı da (LP) artıracağı belirlenmiştir. Dijitalleşme Düzeyi (DD), hem yeşil lojistik (YL) hem de lojistik performans (LP) ile pozitif ilişkilidir. Ayrıca yeşil lojistik (YL) ve lojistik performans (LP) ile de pozitif ilişkilidir. Sonuçlar, işletmelerin yeşil lojistik (YL) faaliyetlerini yürüterek ve dijitalleşme düzeyi (DD) seviyelerini yükselterek lojistik performanslarını (LP) iyileştirebileceklerini göstermektedir. Hipotezlerin test edilmesi sonucunda, dijitalleşme düzeyinin (DD) yeşil lojistiği (YL) etkilediği, yeşil lojistiğin (YL) lojistik performansı (LP) etkilediği ve dijitalleşme düzeyinin (DD) yeşil lojistik (YL) yoluyla lojistik performansı (LP) etkilediği bulunmuştur.

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