DİJİTAL PLATFORMLARDA İÇERİK MÜLKİYETİ STRATEJİLERİ: “SADECE” MODELİ ÜZERİNE BİR İNCELEME

Yıl 2023, , 1457 - 1478, 25.09.2023

Mustafa Aydemir

https://doi.org/10.30783/nevsosbilen.1271624

Öz

İnternet tabanlı etkileşimli yayıncılık sistemleri, sanal dünyayı kullanıcı ekseninde şekillendirmektedir. Yeni medya çağında web tabanlı teknolojiler ve sosyal ağ hesapları üzerinden dijital yurttaşlara dönüşen bireyler, değişen yayıncılık anlayışı ve artış gösteren programları deneyimlemektedir. İçerik konusu, sosyal mecraların yanı sıra ott adı verilen dijital platformlarda kültürün inşası ve sanal kullanıcı eylemleriyle etkinlik kazanmaktadır. Dijital platformlar, enformasyon akışı ve içerik mülkiyeti konusunda neoliberal görüşler çerçevesinde yeni politikalar ortaya çıkarmaktadır. Dijital kolonileşme çalışmaları sonucunda melez platform ve içerik üretimlerine ağırlık verilmektedir. Bu çalışma, yeni nesil dijital platformlarda kendi bağımsız ve orijinal yapımlarının “sadece” modeliyle içeriksel açıdan hangi yapım türlerine odaklandığı ele alınmaktadır. Araştırma kapsamında Netflix örneği üzerinden içerik analizi yoluyla bir aylık veriler tematik ve kategorisel düzlemde incelenmiş ve istatistiksel olarak değerlendirilmiştir. Araştırmada toplamda 52 ülke tarafından 913 yapımın bu kapsamda yer aldığı, bu yapımlar arasında ülke bazında ABD’nin 409 adet ve %44,79 ilk sırada yer aldığı görülmektedir. Kıta-Bölge sıralamasında ise Kuzey Amerika 461 adet yapım ve %50,49 ile ilk sırada yer alırken, Avrupa 205 yapım ve 22,45 oran ile ikinci, Asya ise 147 yapım ve 16,1 oran ile üçüncü sırada yer almaktadır. Türkiye’nin bu sisteme 14 yapım ve %1,53 ile içerik desteği sağladığı saptanmıştır.

Anahtar Kelimeler

Dijital Platform, İçerik Mülkiyeti, Yapım, Sadece Modeli, İçerik Analizi.

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