EXAMINATION OF THE EXPERIENCE PHENOMENON OVER COMMERCIAL AREA EXAMPLES

Year 2017, , 306 - 312, 30.06.2017

Isil Ozcam

https://doi.org/10.17261/Pressacademia.2017.548

Abstract

Nowadays,
competition among firms is increasingly intensified and brands are looking for
new approaches to get attention in the market. Most brands, in order to come
forward in this race, organize their spaces in a recollective way in specific
themes, and some adopt the concept of personalisation in design. While shop
windows are becoming new focus points for communication, the virtual reality
environments and augmented reality applications that are shaped by modern
technologies lead to the emergence of new types of experience. Experience
phenomenon which is deemed to be one of the ways to create value in today's economy
is to be examined within this article through examples from commercial spaces.

 

Keywords

Experience, economy, retail, commercial, space

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