pausbed Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 1308-2922 2147-6985 Pamukkale Üniversitesi 10.30794/pausbed.1755860 Consumer Behaviour Tüketici Davranışı TÜKETİCİLERİN AKILLI EV TEKNOLOJİLERİNE YÖNELİK TUTUMLARI: TÜRKİYE ÖRNEĞİ CONSUMER ATTITUDES TOWARDS SMART HOME TECHNOLOGIES: THE CASE OF TURKIYE https://orcid.org/0000-0002-8494-6770 Baybars Miray EGE ÜNİVERSİTESİ Advanced Online Publication 08 01 2025 11 24 2025 Copyright © 2008, Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 2008 Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi

Çalışmanın amacı, bireylerin akıllı ev teknolojilerine (AET) yönelik tutumlarını ve bu teknolojileri kullanma niyetlerini, gelişmekte olan bir ülke perspektifiyle Türkiye örneği üzerinden açıklamaktır. Teknoloji Kabul Modeli’ni temel alarak yapılan araştırmada algılanan kolay kullanım, çevresel fayda, ekonomik avantaj, güvenlik ve maliyet unsurlarının hem tutum hem de davranışsal niyet üzerindeki etkileri analiz edilmiştir. Veriler yüz yüze ve çevrimiçi anketler yoluyla Haziran 2024 ve Şubat 2025 tarihleri arasında toplanmıştır. Bulgular, algılanan kolay kullanımın tutum üzerinde en güçlü etkiye sahip olduğunu, algılanan çevresel faydanın tutumu, algılanan ekonomik avantajın ise kullanım niyetini daha yüksek düzeyde etkilediğini göstermektedir. Ayrıca tutum, kimi değişkenler ile niyet arasındaki ilişkide kısmi aracılık rolü oynamaktadır. Çalışma, hem Teknoloji Kabul Modeli’nin genişletilmesine katkı sağlamakta hem de gelişmekte olan ülkeler bağlamında akıllı ev teknolojilerinin yaygınlaşması için uygulanabilir öneriler sunmaktadır.

This study aims to explain individuals' attitudes toward smart home Technologies (SHT) and their intentions to use these technologies from the perspective of a developing country, Turkiye, as an example. Based on the Technology Acceptance Model (TAM), the study analyzed the effects of perceived ease of use, environmental benefits, economic advantages, security, and cost factors on both attitudes and behavioral intentions. Data was collected through face-to-face and online surveys between June 2024 and February 2025. The findings reveal that perceived ease of use has the most significant effect on attitudes, while perceived environmental benefits influence attitudes and perceived economic advantages influence usage intentions to a greater extent. The study contributes to the extension of TAM and provides practical recommendations for the widespread adoption of smart home technologies in the context of developing countries.

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