Social and Psychological Drivers of Purchase Intention Toward Sports Nutrition Products Among Fitness Center Members

Görkem Erdoğan

doi:10.54141/psbd.1830104

Social and Psychological Drivers of Purchase Intention Toward Sports Nutrition Products Among Fitness Center Members

Abstract

This empirical investigation explored the interplay between social and psychological constructs—namely Subjective Norm, Perceived Behavioral Control, Perceived Benefits, Perceived Barriers, Health Consciousness, and Personal Innovativeness—in shaping Purchase Intention (PUIN) toward sports nutrition products (SpNuPr). Drawing on data from 345 valid participants who are fitness center members in Ankara, the study confirmed that all six antecedents exert statistically significant effects on PUIN, thereby reinforcing the theoretical robustness of the proposed model. The findings illuminate the multifactorial nature of consumer decision-making in the context of health-oriented consumption, where both normative pressures and individual dispositions converge to influence behavioral outcomes. By integrating constructs from behavioral theories and consumer psychology, this research contributes to a more granular understanding of the motivational architecture underlying SpNuPr engagement. Future inquiries may extend this framework across diverse cultural and market settings to assess its cross-contextual validity and predictive generalizability.

Keywords

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Details

Primary Language

English

Subjects

Sports Activity Management

Journal Section

Research Article

Authors

Görkem Erdoğan ^*
0000-0002-2417-2718
Türkiye

Early Pub Date

July 31, 2026

Publication Date

August 25, 2026

Submission Date

November 25, 2025

Acceptance Date

March 4, 2026

Published in Issue

Year 2026 Volume: 17 Number: 2

DOI

https://doi.org/10.54141/psbd.1830104

IZ

https://izlik.org/JA23GH93PB

Cite

RIS / Bibtex

APA

Erdoğan, G. (2026). Social and Psychological Drivers of Purchase Intention Toward Sports Nutrition Products Among Fitness Center Members. Pamukkale Journal of Sport Sciences, 17(2), 538-567. https://doi.org/10.54141/psbd.1830104

AMA

1.Erdoğan G. Social and Psychological Drivers of Purchase Intention Toward Sports Nutrition Products Among Fitness Center Members. Pamukkale J Sport Sci. 2026;17(2):538-567. doi:10.54141/psbd.1830104

Chicago

Erdoğan, Görkem. 2026. “Social and Psychological Drivers of Purchase Intention Toward Sports Nutrition Products Among Fitness Center Members”. Pamukkale Journal of Sport Sciences 17 (2): 538-67. https://doi.org/10.54141/psbd.1830104.

EndNote

Erdoğan G (August 1, 2026) Social and Psychological Drivers of Purchase Intention Toward Sports Nutrition Products Among Fitness Center Members. Pamukkale Journal of Sport Sciences 17 2 538–567.

IEEE

[1]G. Erdoğan, “Social and Psychological Drivers of Purchase Intention Toward Sports Nutrition Products Among Fitness Center Members”, Pamukkale J Sport Sci, vol. 17, no. 2, pp. 538–567, Aug. 2026, doi: 10.54141/psbd.1830104.

ISNAD

Erdoğan, Görkem. “Social and Psychological Drivers of Purchase Intention Toward Sports Nutrition Products Among Fitness Center Members”. Pamukkale Journal of Sport Sciences 17/2 (August 1, 2026): 538-567. https://doi.org/10.54141/psbd.1830104.

JAMA

1.Erdoğan G. Social and Psychological Drivers of Purchase Intention Toward Sports Nutrition Products Among Fitness Center Members. Pamukkale J Sport Sci. 2026;17:538–567.

MLA

Erdoğan, Görkem. “Social and Psychological Drivers of Purchase Intention Toward Sports Nutrition Products Among Fitness Center Members”. Pamukkale Journal of Sport Sciences, vol. 17, no. 2, Aug. 2026, pp. 538-67, doi:10.54141/psbd.1830104.

Vancouver

1.Görkem Erdoğan. Social and Psychological Drivers of Purchase Intention Toward Sports Nutrition Products Among Fitness Center Members. Pamukkale J Sport Sci. 2026 Aug. 1;17(2):538-67. doi:10.54141/psbd.1830104