EN
THE MARKETING of THE 2014 FORMULA ONE SINGAPORE GRAND PRIX on FACEBOOK
Abstract
This study examined the marketing of the F1 Singapore Grand Prix on Facebook. The analysis showed that the social network site is limited in attracting new spectators to the event. Rather, it serves as a platform for spectators or fans to interact with each other, share experience and information, and build a virtual community. The findings suggest that sport event organisers should post on social network sites on a continued basis rather than just during the sports event. This will build up a community of fans who will continue their support in future editions of the event. More importantly, these posts should encourage discussion and sharing among fans.
Keywords
Details
Primary Language
English
Subjects
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Journal Section
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Publication Date
September 12, 2016
Submission Date
February 15, 2016
Acceptance Date
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Published in Issue
Year 2016 Volume: 7 Number: 3
APA
Leng, H. K., & Lee, A. (2016). THE MARKETING of THE 2014 FORMULA ONE SINGAPORE GRAND PRIX on FACEBOOK. Pamukkale Journal of Sport Sciences, 7(3), 14-22. https://izlik.org/JA94GU87XJ
AMA
1.Leng HK, Lee A. THE MARKETING of THE 2014 FORMULA ONE SINGAPORE GRAND PRIX on FACEBOOK. Pamukkale J Sport Sci. 2016;7(3):14-22. https://izlik.org/JA94GU87XJ
Chicago
Leng, Ho Keat, and Alyssa Lee. 2016. “THE MARKETING of THE 2014 FORMULA ONE SINGAPORE GRAND PRIX on FACEBOOK”. Pamukkale Journal of Sport Sciences 7 (3): 14-22. https://izlik.org/JA94GU87XJ.
EndNote
Leng HK, Lee A (September 1, 2016) THE MARKETING of THE 2014 FORMULA ONE SINGAPORE GRAND PRIX on FACEBOOK. Pamukkale Journal of Sport Sciences 7 3 14–22.
IEEE
[1]H. K. Leng and A. Lee, “THE MARKETING of THE 2014 FORMULA ONE SINGAPORE GRAND PRIX on FACEBOOK”, Pamukkale J Sport Sci, vol. 7, no. 3, pp. 14–22, Sept. 2016, [Online]. Available: https://izlik.org/JA94GU87XJ
ISNAD
Leng, Ho Keat - Lee, Alyssa. “THE MARKETING of THE 2014 FORMULA ONE SINGAPORE GRAND PRIX on FACEBOOK”. Pamukkale Journal of Sport Sciences 7/3 (September 1, 2016): 14-22. https://izlik.org/JA94GU87XJ.
JAMA
1.Leng HK, Lee A. THE MARKETING of THE 2014 FORMULA ONE SINGAPORE GRAND PRIX on FACEBOOK. Pamukkale J Sport Sci. 2016;7:14–22.
MLA
Leng, Ho Keat, and Alyssa Lee. “THE MARKETING of THE 2014 FORMULA ONE SINGAPORE GRAND PRIX on FACEBOOK”. Pamukkale Journal of Sport Sciences, vol. 7, no. 3, Sept. 2016, pp. 14-22, https://izlik.org/JA94GU87XJ.
Vancouver
1.Ho Keat Leng, Alyssa Lee. THE MARKETING of THE 2014 FORMULA ONE SINGAPORE GRAND PRIX on FACEBOOK. Pamukkale J Sport Sci [Internet]. 2016 Sep. 1;7(3):14-22. Available from: https://izlik.org/JA94GU87XJ