EFFECT OF EXPORT LEARNING CAPABILITY AND MANAGEMENT EXPERIENCE ON EXPORT PERFORMANCE

Year 2022, , 122 - 132, 30.09.2022

Nader Salehı , Sahar Jamshıdı

https://doi.org/10.17261/Pressacademia.2022.1624

Abstract

Purpose- All firms strive for a competitive advantage in their domestic and international markets, and they are constantly looking for new
methods to differentiate themselves from competitors. Exports can be viewed as a strategic activity at the firm, industry, and national levels.
However, some tactics are required to be successful in exporting. The goal of this study was to see how export learning capability and
management experience affected export performance in Iranian handmade carpet enterprises, with the chaotic environment acting as a
moderator and internal export barriers acting as a mediating factor.
Methodology-This study's statistical population includes 129 managers from Iranian handmade carpet export enterprises. The questionnaire
was distributed to all managers, and 124 questionnaires were distributed. During the pre-test, the questionnaire's validity and reliability were
assessed.
Findings- Data analysis by using PLS software and research findings demonstrate that export learning capability and management experience
have an impact on export performance, with the turbulent environment moderating and internal export barriers mediating.
Conclusion- Exporting is a critical initial step for firms to develop and invest in in order to reach global markets and extend their international
activities.

Keywords

Export performance, export learning capability, management experience, internal export barriers, export environmental turbulence

References

• Aaby, N.E. and Slater, S.F. (1989). Management influence on export performance: a review of the empirical literature 1978-88. International Marketing Review, 6 (4), 7-25.
• Adu-Gyamfi, N. and Korneliussen, T. (2013). Antecedents of export performance: the case of an emerging market. International Journal of Emerging Markets, 8 (4), 354-372.
• Albaum, G. Strandcov, J. & Duerr, E. (2015). International Marketing and Export Management. Wokingham: Addison-Wesley.
• Argyris, C. and Schon, D. (1978). Organizational learning: A theory of action perspective. Addison-Wesley, Boston. Cadogan, J.W., Diamantopoulos, A. and De Mortanges, C.P. (1999). A measure of export market orientation: scale development and crosscultural validation. Journal of International Business Studies, 30 (4), 689-707.
• Cavusgil, S.T. and Zou, S. (1994). Marketing strategy performance relationship: an investigation of the empirical link in export market ventures. Journal of Marketing, 58 (1), 1-21.
• Christensen, C.H. and Da Rocha, A. (1994). The export experience of a developing country: a review of empirical studies of export behavior and the performance of Brazilian firms. Advances in International Marketing, 6, 112-132.
• Escandon-Barbosa, D., et al. (2019). "Born global: the influence of international orientation on export performance." Heliyon 5(11): 1-12.
• Garaham, M., Lane, H. and White, R. (2006). An organizational learning framework: From intuition to institution. Academy of Management Review, 24(3): 1-18.
• Hanvanich, S., Sivakumar, K. and Hult, G.T.M. (2006). The relationship of learning and memory with organizational performance: the moderating role of turbulence. Journal of the Academy of Marketing Science, 34 (4), 600-612.
• Helfat, C.E. (1997). Know-how and asset complementarity and dynamic capability accumulation: the case of R&D. Strategic Management Journal, 18 (5), 339-360.
• Helfat, C.E., Finkelstein, S., Mitchell, W., Peteraf, M.A., Singh, H., Teece, D.J. and Winter, S.G. (2007). Dynamic Capabilities: Understanding Strategic Chance in Organizations, Blackwell Publishing, Oxford.
• Herington, C., Lester W.J., and Scott, D. (2006). Internal relationships: Linking practitioner literature and relationship marketing theory. European Business. 18(5): 364-381.
• Ibeh, K.I.N. (2004). Furthering export participation in less performing developing countries: the effects of entrepreneurial orientation and managerial capacity factors. International Journal of Social Economics, 3 (1/2), 94-110.
• Jaworski, B.J. and Kohli, A.K. (1993). Market orientation: antecedents and consequences. Journal of Marketing, 57 (3), 53-70.
• Jiménez-Jiménez, D. and Cegarra-Navarro, J.G. (2007). The performance effect of organizational learning and market orientation. Industrial Marketing Management, 36 (6), 694-708.
• Johnson, J.L., Lee, R.P., Saini, A. and Grohmann, B. (2003). Market-focused strategic flexibility: conceptual advances and integrative model. Journal of the Academy of Marketing Science, 31 (1), 74-89.
• Kirca, A.H., Jayachandran, S. and Bearden, W.O. (2005). Market orientation: a meta-analytic review and assessment of its antecedents and impact on performance. Journal of Marketing, 69 (2), 24-41.
• Kohli, A.K. and Jaworski, B.J. (1990). Market orientation: the construct, research propositions, and managerial implications. Journal of Marketing, 54 (2), 1-18.
• Kwon, Y.C. and Hu, M.Y. (2000). Market orientation among small Korean exporters. International Business Review, 9 (1), 61-75.
• Lado, A.A. and Wilson, M.C. (1994). Human resource systems and sustained competitive advantage: a competency-based perspective. Academy of Management Review, 19 (4), 699-727.
• Lages, L.F., Jap, S.D. and Griffith, D.A. (2008). The role of past performance in export ventures: a short-term reactive approach. Journal of International Business Studies, 39 (2), 304-326.
• Leonidou, L.C. (2004). An analysis of the barriers hindering small business export development. Journal of Small Business Management, 42 (3), 279-303.
• Madsen, T.K. (1987). Empirical export performance studies: a review of conceptualizations and findings, in Cavisgil, S.T. and Axinn, C. (Eds). Advances in International Marketing, 2, JAI Press, Greenwich, CT, 177-198.
• Mataveli, M., et al. (2022). "An analysis of export barriers for firms in Brazil." European Research on Management and Business Economics 28(3): 1-11.
• Modsen, T. (1998). Successful export marketing management: Some empirical evidence. International Marketing Review, 6(4): 41-57.
• Moorman, C. and Miner, A.S. (1997). The impact of organizational memory on new product performance and creativity. Journal of Marketing Research, 34 (1), 91-106.
• Narver, J.C. and Slater, S.F. (1990). The effect of a market orientation on business profitability. Journal of Marketing, 54 (4), 20-35.
• Olabode, O. E., et al. (2018). "The effect of export market-oriented culture on export performance." International Marketing Review 35(4): 637-660.
• Niazi, M. A. K., et al. (2019). "Effect of Export Market Environment Turbulence on Firm’s Export Performance: The Mediating Role of Firm’s Strategic Orientation Capabilities." City University Research Journal 8(2): 220-242.
• Noureen, S. and Z. Mahmood (2022). "The effects of trade cost components and uncertainty of time delay on bilateral export growth." Heliyon 8(1): 1-13.
• Ortigueira-Sánchez, L. C., et al. (2022). "Innovation drivers for export performance." Sustainable Technology and Entrepreneurship 1(2): 1- 11.
• Papadopoulos, N. and O. Martín Martín (2010). "Toward a model of the relationship between internationalization and export performance." International Business Review 19(4): 388-406.
• Stanleigh, M. (2008). "Effecting successful change management initiatives." Industrial and Commercial Training 40(1): 34-37.
• Teece, D.J. (2007). Explicating dynamic capabilities: the nature and micro foundations of (sustainable) enterprise performance. Strategic Management Journal, 28 (13), 1319-1350.
• Templeton, G.F., Lewis, B.R. and Synder, C.A. (2002). Development of a measure for the organizational learning contrast. Journal of Management Information System, 19(2): 175-218.
• Tesfom, G. and Clemens, L. (2006). A classification of export marketing problems of small and medium sized manufacturing firms in developing countries. International Journal of Emerging Markets, 1 (3), 262-281.
• Van Leemput, E. (2021). "A passage to India: Quantifying internal and external barriers to trade." Journal of International Economics 131: 1- 21.
• Zou, S. and Stan, S. (1998). The determinants of export performance: a review of the empirical literature between 1987 and 1997. International Marketing Review, 15 (5), 333-356.