GREEN TICKETING: A BENEFICIAL FRAMEWORK FOR AIR CARRIERS

Abstract

Purpose- Developing a concept, utilization of it, classification and comparison of it within and between other concepts need an intensive theoretical background in every scientifical branch. The main purposes of this paper are to present why and how a useful scientifical tool will develop via conceptualization and to show this process by developing a “green ticketing” concept. Essentially, it will be investigated some answers to the question of if or not the concept of the green ticketing is really important and necessary for the airline industry climate. Methodology- With all of its dimensions, causal relationships, and with help of a base theory and some methodologies, whether or not the concept of green ticketing may be suggested as a suitable concept for airline companies and scientists is the subject of this paper. The main contribution of this paper and it is made in this research distinct that utilization of a new concept may not be an easy process, especially in specific and critical fields like aviation because of the limitations on the age (time), place (space) and extension. For these reasons, this research can be accepted as the development of a new concept via specific methodologies articulation and typological methodologies exampled from literature. Also, beneficial concepts such as bricolage and problematic are utilized to reach the purpose. Findings – The suitability of the ticketing concept to greenization is clearly founded in light of arguments in ticketing and fares management branches of airlines and sustainability and ticketing literature of civil aviation and also developments in practical and social lives relate to civil aviation in this research. Conclusion- “Green Ticketing” concept will be suitable for researching deeply. Nevertheless, It should not forget that as a new concept, it can suffer from complex ethical problems in terms of economical and financial context like every industry

Keywords

• Green ticketing
• greenization
• postmodernity
• sustainability
• concept development

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