EVALUATING TRUST AND PERCEIVED RISK DIMENSIONS IN ONLINE CLOTHING SHOPPING

Volume: 3 Number: 2 June 30, 2016
Research Journal of Business and Management Cover
Research Journal of Business and Management
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EVALUATING TRUST AND PERCEIVED RISK DIMENSIONS IN ONLINE CLOTHING SHOPPING

Abstract

Technological developments have increased competition in online marketing. Therefore, some factors which have important roles in accepting online shopping gained importance for virtual firms. This study investigates relative importance of trust and perceived risk factors’ effects on consumer’s acceptance and rejection in online shopping. These factors are evaluated in the context of consumer’s online clothing shopping. Second order confirmatory factor analysis has been used to determine the impacts of the factors mentioned in the study. The sample group of this study consists of 400 consumers experiencing online clothing shopping and living in Kırşehir. The empirical results of this study reveal that consumer’s perception of institutional based trust -entailing the aspects of structural assurance and situational normality- is the most important factor in formation of online trust. The other influencing factor is the personality based trust with its credibility, integrity and benevolence dimensions.  Another remarkable finding of the study is that product risk is revealed as the most important dimension of the risk perceived by the consumers in online clothing shopping.

 

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Primary Language

tu

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Journal Section

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Authors

Publication Date

June 30, 2016

Submission Date

July 20, 2016

Acceptance Date

-

Published in Issue

Year 2016 Volume: 3 Number: 2

IZ

https://izlik.org/JA52GT95RS

Cite

RIS / Bibtex
APA
Alkibay, S., & Demirgunes, B. (2016). EVALUATING TRUST AND PERCEIVED RISK DIMENSIONS IN ONLINE CLOTHING SHOPPING. Research Journal of Business and Management, 3(2). https://izlik.org/JA52GT95RS
AMA
1.Alkibay S, Demirgunes B. EVALUATING TRUST AND PERCEIVED RISK DIMENSIONS IN ONLINE CLOTHING SHOPPING. RJBM. 2016;3(2). https://izlik.org/JA52GT95RS
Chicago
Alkibay, Sanem, and Banu Demirgunes. 2016. “EVALUATING TRUST AND PERCEIVED RISK DIMENSIONS IN ONLINE CLOTHING SHOPPING”. Research Journal of Business and Management 3 (2). https://izlik.org/JA52GT95RS.
EndNote
Alkibay S, Demirgunes B (July 1, 2016) EVALUATING TRUST AND PERCEIVED RISK DIMENSIONS IN ONLINE CLOTHING SHOPPING. Research Journal of Business and Management 3 2
IEEE
[1]S. Alkibay and B. Demirgunes, “EVALUATING TRUST AND PERCEIVED RISK DIMENSIONS IN ONLINE CLOTHING SHOPPING”, RJBM, vol. 3, no. 2, July 2016, [Online]. Available: https://izlik.org/JA52GT95RS
ISNAD
Alkibay, Sanem - Demirgunes, Banu. “EVALUATING TRUST AND PERCEIVED RISK DIMENSIONS IN ONLINE CLOTHING SHOPPING”. Research Journal of Business and Management 3/2 (July 1, 2016). https://izlik.org/JA52GT95RS.
JAMA
1.Alkibay S, Demirgunes B. EVALUATING TRUST AND PERCEIVED RISK DIMENSIONS IN ONLINE CLOTHING SHOPPING. RJBM. 2016;3. Available at https://izlik.org/JA52GT95RS.
MLA
Alkibay, Sanem, and Banu Demirgunes. “EVALUATING TRUST AND PERCEIVED RISK DIMENSIONS IN ONLINE CLOTHING SHOPPING”. Research Journal of Business and Management, vol. 3, no. 2, July 2016, https://izlik.org/JA52GT95RS.
Vancouver
1.Sanem Alkibay, Banu Demirgunes. EVALUATING TRUST AND PERCEIVED RISK DIMENSIONS IN ONLINE CLOTHING SHOPPING. RJBM [Internet]. 2016 Jul. 1;3(2). Available from: https://izlik.org/JA52GT95RS

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