Abstract
Technological developments have increased competition in online marketing. Therefore, some factors which have important roles in accepting online shopping gained importance for virtual firms. This study investigates relative importance of trust and perceived risk factors’ effects on consumer’s acceptance and rejection in online shopping. These factors are evaluated in the context of consumer’s online clothing shopping. Second order confirmatory factor analysis has been used to determine the impacts of the factors mentioned in the study. The sample group of this study consists of 400 consumers experiencing online clothing shopping and living in Kırşehir. The empirical results of this study reveal that consumer’s perception of institutional based trust -entailing the aspects of structural assurance and situational normality- is the most important factor in formation of online trust. The other influencing factor is the personality based trust with its credibility, integrity and benevolence dimensions. Another remarkable finding of the study is that product risk is revealed as the most important dimension of the risk perceived by the consumers in online clothing shopping.
Keywords
Details
| Primary Language | tu |
|---|---|
| Journal Section | Articles |
| Authors | |
| Publication Date | June 30, 2016 |
| Published in Issue | Year 2016 Volume: 3 Issue: 2 |
Cite
Research Journal of Business and Management (RJBM) is a scientific, academic, double blind peer-reviewed, quarterly and open-access online journal. The journal publishes four issues a year. The issuing months are March, June, September and December. The publication languages of the Journal are English and Turkish. RJBM aims to provide a research source for all practitioners, policy makers, professionals and researchers working in all related areas of business, management and organizations. The editor in chief of RJBM invites all manuscripts that cover theoretical and/or applied researches on topics related to the interest areas of the Journal. RJBM publishes academic research studies only. RJBM charges no submission or publication fee.
Ethics Policy - RJBM applies the standards of Committee on Publication Ethics (COPE). RJBM is committed to the academic community ensuring ethics and quality of manuscripts in publications. Plagiarism is strictly forbidden and the manuscripts found to be plagiarized will not be accepted or if published will be removed from the publication. Authors must certify that their manuscripts are their original work. Plagiarism, duplicate, data fabrication and redundant publications are forbidden. The manuscripts are subject to plagiarism check by iThenticate or similar. All manuscript submissions must provide a similarity report (up to 15% excluding quotes, bibliography, abstract, method).
Open Access - All research articles published in PressAcademia Journals are fully open access; immediately freely available to read, download and share. Articles are published under the terms of a Creative Commons license which permits use, distribution and reproduction in any medium, provided the original work is properly cited. Open access is a property of individual works, not necessarily journals or publishers. Community standards, rather than copyright law, will continue to provide the mechanism for enforcement of proper attribution and responsible use of the published work, as they do now.