RETHINKING CORPORATE SOCIAL RESPONSIBILITY: FOUNDATIONS FOR A VIABLE RECONCEPTUALIZATION

Year 2017, Volume: 4 Issue: 1, 90 - 95, 30.03.2017

Veli Denizhan Kalkan

https://doi.org/10.17261/Pressacademia.2017.374

Abstract

Purpose-
Corporate social responsibility has long been an issue of debate among
practitioners and researchers. Recent global developments and problems in
practice have led to a need for rethinking on the concept of social
responsibility. This paper aims to discuss some important aspects of this need
and identify issues subject to further research.

Methodology-
Based on a holistic literature review, basic definitions and principles of
corporate social responsibility have been investigated in the light of actual
challenges faced.

Findings-
Thoughts and suggestions about integrating the concept of the right to life
into the processes of corporate social responsibility have been provided. It
has been asserted that corporate social responsibility should be studied with
organizational learning processes, micro-management, and social loafing
concepts and issues. A discussion over various topics included in the process
of rethinking and restructuring corporate social responsibility is offered, and
ideas and suggestions potentially useful in the process have been put forward. Conclusion- The discussion provided has
revealed a number of concerns and issues relevant to a viable reconceptualization
of corporate social responsibility.

Keywords

Corporate social responsibility (CSR), social loafing, micro-management, organizational learning, management thought

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