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INVESTIGATION OF CROWDSOURCING CONCEPT BY OPEN INNOVATION PERSPECTIVE: APPLICATION EXAMPLES

Year 2017, Volume: 4 Issue: 2, 177 - 184, 30.06.2017

Yeter Demir Uslu Yasemin Hancioglu

https://doi.org/10.17261/Pressacademia.2017.473

Abstract

Purpose- The aim of
the work is to define the concepts of open innovation and crowdsourcing that
the changing competition concept brings and to emphasize its importance for the
enterprises. Then, we examine the examples of businesses and practices that
benefit from the crowdsourcing approach with open innovation perspective in
Turkey.

Methodology- In this
study, descriptive method was used for non-experimental research methods. The
crowdsourcing practices of the enterprises were determined and the current
situation was assessed.

Findings- Many
enterprises are using the “crowdsourcing” approach to increase intensity of
innovation and compete. acikinovasyon.com, which can be called the biggest
innovation network of Turkey, provides the participation of masses in the innovation
processes of enterprises for certain awards (money or gift sets). Innovation
studies and innovation demands of enterprises that need ideas and projects of
the crowd are examined with the help of the table below. While some of these
studies are finished, some are active.







Conclusion-. It seems
that the approach has been used more and more by enterprises in Turkey in
recent years. Businesses can get the results they want cheaper by taking
advantage of the crowd outside the enterprise to solve new product ideas or a
problem.Open innovation and crowdsourcing provide positive outputs to
enterprises when appropriately designed.  

Keywords

: Open innovation crowdsourcing enterprise application examples Turkey

References

  • Albors, J., Ramos, J.C. & Hervas, J.L. (2008). New Learning Network Paradigms: Communities of Objectives, Crowdsourcing, Wikis and Open Source, International Journal of Information Management, 28, 194-202.
  • Antikainen, M., Mȁkipȁȁ, M. & Ahonen, M. (2009). Motivating and Supporting Collaboration in Open Innovation.Europen Journal of Innovation Management, 13 (1), 100-119.
  • Buecheler, T., Sieg, J. H., Füchslin, R. M. & Preifer, R. (2010). Crowdsourcing, Open Innovation and Collective Intelligence in the Scientific Method: A Research Agenda and Operational Framework, Proc. Of the Alife XII Conference, Odense, Denmark.
  • Bücheler, T. & Sieg, J.H. (2011). Understanding Science 2.0: Crowdsourcing and Open Innovation in the Scientific Method. Procedia Computer Science, 7, 327-329.
  • Chesbrough, H.W. (2003). Open Innovation: The New Imperative for Creating and Profiting from Technology. Boston, MA: Harvard Business School Press.
  • Chesbrough, H. W. (2006). New Puzzles and New Findings. H.Chesbrough, W. Vanhaverbeke, J. West (Eds), In Open Innovation: Researching a New Paradigm (pp. 15-34). Oxford: Oxford University Press.
  • Chiaroni, D., Chiesa, V. & Frattini, F. (2010).Unravelling the Process from Closed to Open Innovation: Evidence from Mature, Asset-Intensive Industries.R&D Management, 40(3), 222-245.
  • Damanpour, F., Walker, R. M. & Avellaneda, C. N. (2009). Combinative Effects of Innovation Types and Organizational Performance: A Longitudinal Study of Service Organizations. Journal Management Studies, 46 (4), 650-675.
  • Docherty, M. (2006). Primer on Open Innovation Principles and Practice, POMA Visions, XXX (2), 13-17.
  • Enkel, E., Gassman, O. & Chesbrough, H. (2009). Open R&D and Open Innovation: Exploring the Phonomenon, R&D Management, 39 (4), 311-316.
  • Estelles-Arolas, E. & Gonzalez-Ladron-de-Guevara, F. (2012). Towards an Integrated Crowdsourcing Definition, Journal of Information Science, 38 (2), 189-200.
  • Flynn, M., Dooley, L., O'Sullivan, D. & Cormican, K. (2003).Idea Management for Organizational Innovation.International Journal of Innovaiton Management, 74 (4), 417-442 (1-39).
  • Frey, K., Lüthje, C. & Haag, S. (2011). Whom Should Firms Attract to Open Innovation Platforms? The Role of Knowledge Diversity and Motivation.Long Range Planning, 44, 397-420.
  • Geiger, D., Seedorf, S., Schulze, T., Nickerson, R. & Schader, M. (2011). Managing the Crowd: Towards a Taxonomy of Crowdsourcing Processes, Proceedings of the Seventeenth Americas Conference on Information Systems, 4-7 August, Detroit, Michigian.
  • Hammon, L. & Hippner, H. (2012).Crowdsourcing.Business & Information Systems Engineering, 4(3), 163-166.
  • Howe, J. (2008). Crowdsourcing: Kalabalıkların Gucu, Bir Isin Gelecegine Nasıl Sekil Verebilir?. (G. Aksoy, Trans.), İstanbul: KocSistem Publications.
  • Huizing, E. K. R. E. (2011). Open Innovation: State of the Art and Future Perspectives, Technovation, 31, 2-9.
  • Kaynak, R. & Maden, M.O. (2012). Expansion of Boundaries on Innovation: Open Innovation. Journal of Economic and Social Research, 8 (1), 31-47.
  • Majchrzak, A. & Malhotra, A. (2013).Towards an Information Systems Perspective and Research Agenda on Crowdsourcing for Innovation.Journal of Strategic Information Systems, 22, 257-268.
  • Marjanovic, S., Fry, C. & Chataway, J. (2012). Crowdsourcing Based Business Models: In Search of Evidence for Innovation 2.0. Science and Public Policy, 39, 318-332.
  • Min Chiu, C., Liang, T. -P. & Turban, E. (2014). What can Crowdsourcing do for Decision Support?.Decision Support Systems, 65, 40-49.
  • Pierce, J. L. & Delbecq, A. L. (1997). Organization Structure, Individual, Attitudes and Innovation.Academy of Management, 2 (1), 27-37.
  • Poetz, M.K. & Schreier, M. (2012). The Value of Crowdsourcing: Can Users Really Compete with Professionals in Generating New Product Ideas?.J PROD INNOV MANAG, 29 (2), 245-256.
  • Steve, R. (2006). Who’s Ready to Crowdsource?.Advertising Age, 77 (43), 35. Thrift, N. (2006). Re-inveting Invention: New Tendencies in Capitalist Commodification. Economy and Society, 35 (2), 279-306.
  • Yang, J., Adamic, L. A. & Ackerman, M. S. (2008). Crowdsourcing and Konowledge Sharing: Strategic User Behaviour on Task. Proceedings of the 9th ACM Conference on Electronic Commerce, 246-255. New York: ACM.
  • Yigit, S. & Aras, M. (2012).Crowdsourcing as a Toll of Open Innovation and Applicability in Universities – Sample Case of Feas in GaziOsmanPasa University.Suleyman Demirel University the Journal of Faculty of Economics and Administrative Sciences, 17 (3), 485-508.
  • Zhang, Y., Huang, M. & Hao, D. (2010). Knowledge Capacity and the Process Types of Open Innovation.International Conference on Information, Networking and Automation. China.
  • www. acikinovasyon.com

Year 2017, Volume: 4 Issue: 2, 177 - 184, 30.06.2017

Yeter Demir Uslu Yasemin Hancioglu

https://doi.org/10.17261/Pressacademia.2017.473

Abstract

References

  • Albors, J., Ramos, J.C. & Hervas, J.L. (2008). New Learning Network Paradigms: Communities of Objectives, Crowdsourcing, Wikis and Open Source, International Journal of Information Management, 28, 194-202.
  • Antikainen, M., Mȁkipȁȁ, M. & Ahonen, M. (2009). Motivating and Supporting Collaboration in Open Innovation.Europen Journal of Innovation Management, 13 (1), 100-119.
  • Buecheler, T., Sieg, J. H., Füchslin, R. M. & Preifer, R. (2010). Crowdsourcing, Open Innovation and Collective Intelligence in the Scientific Method: A Research Agenda and Operational Framework, Proc. Of the Alife XII Conference, Odense, Denmark.
  • Bücheler, T. & Sieg, J.H. (2011). Understanding Science 2.0: Crowdsourcing and Open Innovation in the Scientific Method. Procedia Computer Science, 7, 327-329.
  • Chesbrough, H.W. (2003). Open Innovation: The New Imperative for Creating and Profiting from Technology. Boston, MA: Harvard Business School Press.
  • Chesbrough, H. W. (2006). New Puzzles and New Findings. H.Chesbrough, W. Vanhaverbeke, J. West (Eds), In Open Innovation: Researching a New Paradigm (pp. 15-34). Oxford: Oxford University Press.
  • Chiaroni, D., Chiesa, V. & Frattini, F. (2010).Unravelling the Process from Closed to Open Innovation: Evidence from Mature, Asset-Intensive Industries.R&D Management, 40(3), 222-245.
  • Damanpour, F., Walker, R. M. & Avellaneda, C. N. (2009). Combinative Effects of Innovation Types and Organizational Performance: A Longitudinal Study of Service Organizations. Journal Management Studies, 46 (4), 650-675.
  • Docherty, M. (2006). Primer on Open Innovation Principles and Practice, POMA Visions, XXX (2), 13-17.
  • Enkel, E., Gassman, O. & Chesbrough, H. (2009). Open R&D and Open Innovation: Exploring the Phonomenon, R&D Management, 39 (4), 311-316.
  • Estelles-Arolas, E. & Gonzalez-Ladron-de-Guevara, F. (2012). Towards an Integrated Crowdsourcing Definition, Journal of Information Science, 38 (2), 189-200.
  • Flynn, M., Dooley, L., O'Sullivan, D. & Cormican, K. (2003).Idea Management for Organizational Innovation.International Journal of Innovaiton Management, 74 (4), 417-442 (1-39).
  • Frey, K., Lüthje, C. & Haag, S. (2011). Whom Should Firms Attract to Open Innovation Platforms? The Role of Knowledge Diversity and Motivation.Long Range Planning, 44, 397-420.
  • Geiger, D., Seedorf, S., Schulze, T., Nickerson, R. & Schader, M. (2011). Managing the Crowd: Towards a Taxonomy of Crowdsourcing Processes, Proceedings of the Seventeenth Americas Conference on Information Systems, 4-7 August, Detroit, Michigian.
  • Hammon, L. & Hippner, H. (2012).Crowdsourcing.Business & Information Systems Engineering, 4(3), 163-166.
  • Howe, J. (2008). Crowdsourcing: Kalabalıkların Gucu, Bir Isin Gelecegine Nasıl Sekil Verebilir?. (G. Aksoy, Trans.), İstanbul: KocSistem Publications.
  • Huizing, E. K. R. E. (2011). Open Innovation: State of the Art and Future Perspectives, Technovation, 31, 2-9.
  • Kaynak, R. & Maden, M.O. (2012). Expansion of Boundaries on Innovation: Open Innovation. Journal of Economic and Social Research, 8 (1), 31-47.
  • Majchrzak, A. & Malhotra, A. (2013).Towards an Information Systems Perspective and Research Agenda on Crowdsourcing for Innovation.Journal of Strategic Information Systems, 22, 257-268.
  • Marjanovic, S., Fry, C. & Chataway, J. (2012). Crowdsourcing Based Business Models: In Search of Evidence for Innovation 2.0. Science and Public Policy, 39, 318-332.
  • Min Chiu, C., Liang, T. -P. & Turban, E. (2014). What can Crowdsourcing do for Decision Support?.Decision Support Systems, 65, 40-49.
  • Pierce, J. L. & Delbecq, A. L. (1997). Organization Structure, Individual, Attitudes and Innovation.Academy of Management, 2 (1), 27-37.
  • Poetz, M.K. & Schreier, M. (2012). The Value of Crowdsourcing: Can Users Really Compete with Professionals in Generating New Product Ideas?.J PROD INNOV MANAG, 29 (2), 245-256.
  • Steve, R. (2006). Who’s Ready to Crowdsource?.Advertising Age, 77 (43), 35. Thrift, N. (2006). Re-inveting Invention: New Tendencies in Capitalist Commodification. Economy and Society, 35 (2), 279-306.
  • Yang, J., Adamic, L. A. & Ackerman, M. S. (2008). Crowdsourcing and Konowledge Sharing: Strategic User Behaviour on Task. Proceedings of the 9th ACM Conference on Electronic Commerce, 246-255. New York: ACM.
  • Yigit, S. & Aras, M. (2012).Crowdsourcing as a Toll of Open Innovation and Applicability in Universities – Sample Case of Feas in GaziOsmanPasa University.Suleyman Demirel University the Journal of Faculty of Economics and Administrative Sciences, 17 (3), 485-508.
  • Zhang, Y., Huang, M. & Hao, D. (2010). Knowledge Capacity and the Process Types of Open Innovation.International Conference on Information, Networking and Automation. China.
  • www. acikinovasyon.com
There are 28 citations in total.

Details

Journal Section Articles
Authors

Yeter Demir Uslu This is me

Yasemin Hancioglu This is me

Publication Date June 30, 2017
Published in Issue Year 2017 Volume: 4 Issue: 2

Cite

APA Demir Uslu, Y., & Hancioglu, Y. (2017). INVESTIGATION OF CROWDSOURCING CONCEPT BY OPEN INNOVATION PERSPECTIVE: APPLICATION EXAMPLES. Research Journal of Business and Management, 4(2), 177-184. https://doi.org/10.17261/Pressacademia.2017.473
AMA Demir Uslu Y, Hancioglu Y. INVESTIGATION OF CROWDSOURCING CONCEPT BY OPEN INNOVATION PERSPECTIVE: APPLICATION EXAMPLES. RJBM. June 2017;4(2):177-184. doi:10.17261/Pressacademia.2017.473
Chicago Demir Uslu, Yeter, and Yasemin Hancioglu. “INVESTIGATION OF CROWDSOURCING CONCEPT BY OPEN INNOVATION PERSPECTIVE: APPLICATION EXAMPLES”. Research Journal of Business and Management 4, no. 2 (June 2017): 177-84. https://doi.org/10.17261/Pressacademia.2017.473.
EndNote Demir Uslu Y, Hancioglu Y (June 1, 2017) INVESTIGATION OF CROWDSOURCING CONCEPT BY OPEN INNOVATION PERSPECTIVE: APPLICATION EXAMPLES. Research Journal of Business and Management 4 2 177–184.
IEEE Y. Demir Uslu and Y. Hancioglu, “INVESTIGATION OF CROWDSOURCING CONCEPT BY OPEN INNOVATION PERSPECTIVE: APPLICATION EXAMPLES”, RJBM, vol. 4, no. 2, pp. 177–184, 2017, doi: 10.17261/Pressacademia.2017.473.
ISNAD Demir Uslu, Yeter - Hancioglu, Yasemin. “INVESTIGATION OF CROWDSOURCING CONCEPT BY OPEN INNOVATION PERSPECTIVE: APPLICATION EXAMPLES”. Research Journal of Business and Management 4/2 (June 2017), 177-184. https://doi.org/10.17261/Pressacademia.2017.473.
JAMA Demir Uslu Y, Hancioglu Y. INVESTIGATION OF CROWDSOURCING CONCEPT BY OPEN INNOVATION PERSPECTIVE: APPLICATION EXAMPLES. RJBM. 2017;4:177–184.
MLA Demir Uslu, Yeter and Yasemin Hancioglu. “INVESTIGATION OF CROWDSOURCING CONCEPT BY OPEN INNOVATION PERSPECTIVE: APPLICATION EXAMPLES”. Research Journal of Business and Management, vol. 4, no. 2, 2017, pp. 177-84, doi:10.17261/Pressacademia.2017.473.
Vancouver Demir Uslu Y, Hancioglu Y. INVESTIGATION OF CROWDSOURCING CONCEPT BY OPEN INNOVATION PERSPECTIVE: APPLICATION EXAMPLES. RJBM. 2017;4(2):177-84.

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