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Yıl 2022, Cilt 9, Sayı 3, 172 - 183, 30.09.2022
https://doi.org/10.17261/Pressacademia.2022.1629

Öz

Kaynakça

  • Abosag, I., Ramadan, Z. B., Baker, T., & Jin, Z. (2020). Customers' need for uniqueness theory versus brand congruence theory: the impact on satisfaction with social network sites. Journal of Business Research, 117, 862-872.
  • Amabile, T. M., & Pillemer, J. (2012). Perspectives on the social psychology of creativity. The Journal of Creative Behavior, 46(1), 3-15.
  • Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling ın practice: a review and recommended two-step approach. Psychological Bulletin, 103(3), 411.
  • Andika, R. D., & Freddy Prisanto, G. (2019). Pengaruh brand personality dan brand experience terhadap emotional brand attachment pada merek vespa. Inter Komunika: Jurnal Komunikasi, 4(2), 179-188.
  • Asch, S. E. (1956). Studies of independence and conformity: i. A minority of one against a unanimous majority. Psychological Monographs: General and Applied, 70(9), 1-70.
  • Asshidin, N. H., Abidin, N., & Borhan, H. B. (2016). Consumer attitude and uniqueness towards International products. Procedia Economics and Finance, 35, 632 – 638.
  • Baber, R., Upadhyay, Y., Kaurav, R. P., & Baber, P. (2020). Application of ‘masstige’ theory and approaches for the marketing of smartphone brands in india. International Journal of Business and Emerging Markets, 12(3), 296-311.
  • Bellezza, S., Gino, F., & Keinan, A. (2014). The red sneakers effect: inferring status and competence from signals of nonconformity. Journal of Consumer Research, 41, 35-54.
  • Berger, J., & Heath, C. (2007). Where consumers diverge from others: identity signaling and product domains. Journal of Consumer Research, 34(2), 121-134.
  • Bian, Q., & Forsythe, S. (2012). Purchase intention for luxury brands: a cross cultural comparison. Journal of Business Research, 65, 1443- 1451.
  • Breidert, C., Hahsler, M., & Reutterer, T. (2006). A review of methods for measuring willingness-to-pay. Innovative Marketing, 2(4), 8-32.
  • Burns, D. J., & Brady, J. (1992). A cross-cultural comparison of the need for uniqueness in malaysia and the united States. The Journal of Social Psychology, 132(4), 487-495.
  • Burns, D. J., & Krampf, R. F. (1992). Explaining innovative behaviour: uniqueness-seeking and sensation-seeking. International Journal of Advertising, 11(3), 227-237.
  • Butcher, L., Phau, I., & Sadat Shimul, A. (2017). Uniqueness and status consumption in generation y consumers: does moderation exist? Marketing Intelligence & Planning, 35(5), 673-687.
  • Chan, C., Berger, J., & Van Boven, L. (2012). Identifiable but not identical: combining social identity and uniqueness motives in choice. Journal of Consumer Research, 39(3), 561-573.
  • Chan, W.Y., C.K.M. To, W.C. Chu (2015), Materialistic consumers who seek unique products: how does their need for status and their affective response facilitate the repurchase ı ̇ntention of luxury goods?. Journal of Retailing and Consumer Services, 27, 1-10.
  • Cheema, A., & Kaikati, A. M. (2010). The effect of need for uniqueness on word of mouth. Journal of Marketing Research, 47(3), 553–563.
  • Choy, M. (2017). The effect of consumers' need for uniqueness (CNFU) on attitude formation toward experience versus search attributes of products. The Journal of the Korea Contents Association, 17(8), 422-434.
  • Clark, R. A., Zboja, J. J., & Goldsmith, R. E. (2007). Status consumption and role-relaxed consumption: a tale of two retail consumers. Journal of Retailing and Consumer Services, 14, 45-59.
  • Das, M., Saha, V. and Balaji, M.S. (2021). standing out” and “fitting in”: understanding inspiration value of masstige in an emerging market context. Journal of Product & Brand Management, Vol. 31 No. 4, pp. 521-535.
  • Ding, Y., & Keh, H. T. (2016). A re-examination of service standardization versus customization from the consumer’s perspective. Journal of Services Marketing, 30(1), 16–28.
  • Dollinger, S. J. (2003). Need for uniqueness, need for cognition, and creativity. The Journal of Creative Behavior, 37(2), 99-116.
  • Escalas, J. (2013). Self-identity and consumer behavior. Journal of Consumer Research, 39, xv–xviii.10.1086/669165
  • Franke, N., & Schreier, M. (2008). Product uniqueness as a driver of customer utility in mass customization. Marketing Letters, 19(2), 93-107.
  • Holbrook, M. B., & Hirschman, E. C. (1982). The experiential aspects of consumption: consumer fantasies, feelings, and fun. Journal Of Consumer Research, 9(2), 132-140.
  • Imhoff, R., & Erb, H.-P. (2009). What motivates nonconformity? Uniqueness seeking blocks majority influence. Personality and Social Psychology Bulletin, 35(3), 309-320.
  • Kapoor, V., & Ellinger, A. E. (2004). Transforming supply chain operations in response to economic reform: the case of a motorcycle manufacturer in india. Supply Chain Management: An International Journal, 9(1), 16-22.
  • Knight, D. K., & Kim, E. Y. (2007). Japanese consumers’ need for uniqueness: effects on brand perceptions and purchase. Journal of Fashion Marketing and Management: An International Journal, 11(2), 270–280.
  • Krishnan, R. T. (2020). Indian motorcycle industry: A role model for atmanirbhar bharat? Retrieved from founding fuel: https://foundingfuel.com/article/indian-motorcycle-industry-a-role-model-for-atmanirbhar-bharat/
  • Kruglanski, A. W., & Webster, D. M. (1991). Group members' reactions to opinion deviates and conformists at varying degrees of proximity to decision deadline and of environmental noise. Journal of Personality and Social Psychology, 61(2), 212–225.
  • Kumar, A., Paul, J., & Starčević, S. (2021). Do brands make consumers happy?-a masstige theory perspective. Journal of Retailing and Consumer Services, 58, 1-12.
  • Kuo, T. C., Wei Hsu, C., Cheng Ku, K., Chen, P.-S., & Hung Lin, C. (2012). A collaborative model for controlling the green supply network in the motorcycle industry. Advanced Engineering Informatics, 26, 941-950.
  • Lascu, D.-N., & Zinkhan, G. (1999). Consumer conformity: review and applications for marketing theory and practice. Journal of Marketing Theory and Practice, 7(3), 1-12.
  • Lee, Y., Nin Ho, F., & Wu, M.-C. (2018). How do form and functional newness affect adoption preference? The moderating role of consumer need for uniqueness. Journal of Consumer Marketing, 35(1), 79-90.
  • Levine, J. M. (1989). Reaction to Opinion Deviance in Small Groups. In P. B. Paulus, Psychology of Group Influence (pp. 187–231). Hillsdale, NJ: Erlbaum.
  • Liang, B., & He, Y. (2011). The effect of culture on consumer choice: the need for conformity vs. The need for uniqueness. International Journal of Consumer Studies, 36(3), 352–359.
  • Ling, I.-L. (2008). Counterconformity: An attribution model of adolescents'uniqueness-seeking behaviors in dressing. Adolescence, 43(172), 881-893.
  • Lye, A., Venkateswarlu, P., & Barett, J. (2001). Brand extensions: Prestige brand effects. Australasian Marketing Journal, 9(2), 53-65.
  • Lynn, M. (1991). Scarcity effects on value: a quantitative review of the commodity theory literature. Psychology & Marketing, 8(1), 43-57.
  • Lynn, M., & Harris, J. (1997). Individual differences in the pursuit of self-uniqueness through consumption. Journal of Applied Social Psychology, 27(21), 1861-1883.
  • Lynn, M., & Harris, J. (1998). The desire for unique consumer products: A new individual differences scale. Psychology & Marketing, 14(6), 601-616.
  • Matthews, D., Rothenberg, L., & Gopalakrishnan, S. (2019). The impact of mass customization on fashion-innovative students: an assessment of need for uniqueness, self-identity, and perceived performance risk. International Journal of Fashion Design, Technology and Education, 12(3), 293-300.
  • O'Cass, A., & Siahtiri, V. (2013). In search of status through brands from western and asian origins: examining the changing face of fashion clothing consumption in chinese young adults. Journal of Retailing and Consumer Services, 20(6), 505-515.
  • Rapini, A. (2019). The history of the vespa: an italian miracle. Routledge.
  • Richins, M. L. (1994). Valuing things: The public and private meanings of possessions. Journal of Consumer Research, 21, 504-522.
  • Rogers, E. M. (1983). Difusion of Innovations, 3rd Edition. New York: Free Press.
  • Ross, S., Walsh, P., & Shreffler, M. B. (2014). The impact of need for uniqueness, loyalty proneness, and identification on the likelihood of brand extension purchases. Global Sport Business Journal, 2(2), 28-42.
  • Roux, E., Tafani, E., & Vigneron, F. (2016). Values associated with luxury brand consumption and the role of gender. Journal of Business Research, 71, 102-113.
  • Ruvio, A. (2008). Unique like everybody else? The dual role of consumers’ need for uniqueness. Psychology & Marketing, 25(5), 444–464.
  • Ruvio, A., Shoham, A., & Brencic, M. M. (2008). Consumers’ need for uniqueness: short-form scale development and cross-cultural validation. International Marketing Review, 25(1), 33-53.
  • Schumpe, B. M., Herzberg, P. Y., & Erb, H.-P. (2016). Assessing the need for uniqueness: Validation of the german nfu-G scale. Personality and Individual Differences, 90, 231–237.
  • Seo, S.-k., & Lang, C. (2019). Psychogenic antecedents and apparel customization: moderating effects of gender. Fashion and Textiles, 6(1), 1-19.
  • Shimul, A. S., Sung, B., & Phau, I. (2021). Effects of luxury brand attachment and perceived envy on schadenfreude: does need for uniqueness moderate? Journal of Consumer Marketing, 38(6), 709–720.
  • Simonson, I., & Nowlis, S. M. (2000). The role of explanations and need for uniqueness in consumer decision making: Unconventional choices based on reasons. Journal of Consumer Research, 27(1), 49-68.
  • Snyder, C. R. (1992). Product scarcity by need for uniqueness ınteraction: A consumer catch-22 carousel? Basic and Applied Social Psychology, 13(1), 9-24.
  • Snyder, C. R., & Fromkin, H. L. (1980). The Search For Uniqueness And Valuation Of Scarcity: Neglected Dimensions Of Value In Exchange Theory. In C. R. Snyder, & H. L. Fromkin. Social Exchange (pp. 57-75). New York: Plenum Press.
  • Sunghyup Sean Hyun & Sang Hee Park (2016) The antecedents and consequences of travelers' need for uniqueness: An empirical study of restaurant experiences. Asia Pacific Journal of Tourism Research, 21:6, 596-623,
  • Steenkamp, J. B., & Van Trijp, H. C. (1991). The use of lisrel in validating marketing constructs. International Journal of Research in Marketing, 8(4), 283-299.
  • Synder, C., & Fromkin, H. L. (1977). Abnormality as a positive characteristic: The development and validation of a scale measuring need for uniqueness. Journal of Abnormal Psychology, 86(5), 518-527.
  • Tabachnick, B. G., Fidell, L. S., & Ullman, J. B. (2007). Using Multivariate Statistics. Boston, MA: Pearson.
  • Tepper, K., & Hoyle, R. H. (1996). Latent variable models of need for uniqueness. Multivariate Behavioral Research, 31(4), 467-494.
  • Thomas, V. L., & Saenger, C. (2017). Promoting or protecting my brand: the identity-expression and fear-of-imitation conflict. Journal of Consumer Marketing, 34(1), 66-73.
  • Tian, K. T. (1997). Categories, contexts, and conflicts of consumers' nonconformity experiences. Research In Consumer Behavior, 209-245.
  • Tian, K. T., & McKenzie, K. (2001). The long-term predictive validity of the consumers' need for uniqueness scale. Journal of Consumer Psychology, 10(3), 171-193.
  • Tian, K. T., Bearden, W. O., & Hunter, G. L. (2001). Consumers’ need for uniqueness: Scale development and validation. Journal of Consumer Research, 28(1), 50-66.
  • Veblen, T., & Mills, C. W. (2017). The Theory Of The Leisure Class. Routledge.
  • Vespa. (2022, June 6). The start of an adventure. Retrieved from Vespa: https://www.vespa.com/en_EN/timeline/40/
  • Vigneron, F., & Johnson, L. W. (2004). Measuring perceptions of brand luxury. Journal of Brand Management, 11(6), 484-506.
  • Wilcox, K., Kim, H. M., & Sen, S. (2009). Why do consumers buy counterfeit luxury brands? Journal of Marketing Research, 46(2), 247–259.
  • Workman, J. E., & Kidd, L. K. (2000). Use of the need for uniqueness scale to characterize fashion consumer groups. Clothing and Textiles Research Journal , 18, 227-236.
  • Wu, W.-Y., Lu, H.-Y., Wu, Y.-Y., & Fu, C.-S. (2011). The effects of product scarcity and consumers’ need for uniqueness on purchase intention. International Journal of Consumer Studies, 36(3), 1-12.
  • Ye, L., Bose, M., & Pelton, L. (2012). Dispelling the collective myth of chinese consumers: a new generation of brand‐conscious individualists. Journal of Consumer Marketing, 29(3), 190-201.
  • Zaggi, M. A., Hagenmaier, M. A., & Raasch, C. (2019). The choice between uniqueness and conformity in mass customization. R&D Management, 49(2), 204-221.
  • Zhan, L., & He, Y. (2012). Understanding luxury consumption in china: consumer perceptions of best-known brands. Journal of Business Research, 65, 1452-1460.

DO CONSUMERS WITH HIGH NEED FOR UNIQUENESS PAY MORE? A STUDY OF THE RELATIONSHIP BETWEEN CONSUMER NEED FOR UNIQUENESS (CNFU) AND WILLINGNESS TO PAY (WTP)

Yıl 2022, Cilt 9, Sayı 3, 172 - 183, 30.09.2022
https://doi.org/10.17261/Pressacademia.2022.1629

Öz

Purpose- The main objective of this study is to understand the impact of Consumer Need for Uniqueness (CNfU) on purchasing behavior. This impact is examined from a Willingness to Pay (WTP) perspective and it is aimed to understand whether and how CNfU is related with creating a consumer surplus for the brands. Methodology- The paper uses survey-based data and a combination of statistical techniques, such as Exploratory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA), and Structural Equation Modeling (SEM). 376 participants responded to the survey shared online. Their behavior was measured by their past purchase behavior, which is, choosing a Vespa scooter or choosing a Honda scooter showing their willingness to pay more for a scooter. Findings- It is revealed that creative choice counter conformity has positive influence on willingness to pay more for a prestigious motorcycle brand (buying a Vespa scooter instead of a Honda scooter, in this case). On the other hand, unpopular choice counter conformity and avoidance of similarity has no effect on choosing between a prestigious and a conventional budget motorcycle. Conclusion- Possible conclusions might be that; 1) Creative choice has a positive connotation to it compared to unpopular choice and avoidance of similarity 2) avoidance of similarity and unpopular choice counter conformity tendencies may not have been activated by this specific type of product 3) unconventional choice is not exclusively dependent on CNfU but some other factors such as sensation-seeking and risk-taking. Lastly, the findings can definitely not be generalized to other products and services.

Kaynakça

  • Abosag, I., Ramadan, Z. B., Baker, T., & Jin, Z. (2020). Customers' need for uniqueness theory versus brand congruence theory: the impact on satisfaction with social network sites. Journal of Business Research, 117, 862-872.
  • Amabile, T. M., & Pillemer, J. (2012). Perspectives on the social psychology of creativity. The Journal of Creative Behavior, 46(1), 3-15.
  • Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling ın practice: a review and recommended two-step approach. Psychological Bulletin, 103(3), 411.
  • Andika, R. D., & Freddy Prisanto, G. (2019). Pengaruh brand personality dan brand experience terhadap emotional brand attachment pada merek vespa. Inter Komunika: Jurnal Komunikasi, 4(2), 179-188.
  • Asch, S. E. (1956). Studies of independence and conformity: i. A minority of one against a unanimous majority. Psychological Monographs: General and Applied, 70(9), 1-70.
  • Asshidin, N. H., Abidin, N., & Borhan, H. B. (2016). Consumer attitude and uniqueness towards International products. Procedia Economics and Finance, 35, 632 – 638.
  • Baber, R., Upadhyay, Y., Kaurav, R. P., & Baber, P. (2020). Application of ‘masstige’ theory and approaches for the marketing of smartphone brands in india. International Journal of Business and Emerging Markets, 12(3), 296-311.
  • Bellezza, S., Gino, F., & Keinan, A. (2014). The red sneakers effect: inferring status and competence from signals of nonconformity. Journal of Consumer Research, 41, 35-54.
  • Berger, J., & Heath, C. (2007). Where consumers diverge from others: identity signaling and product domains. Journal of Consumer Research, 34(2), 121-134.
  • Bian, Q., & Forsythe, S. (2012). Purchase intention for luxury brands: a cross cultural comparison. Journal of Business Research, 65, 1443- 1451.
  • Breidert, C., Hahsler, M., & Reutterer, T. (2006). A review of methods for measuring willingness-to-pay. Innovative Marketing, 2(4), 8-32.
  • Burns, D. J., & Brady, J. (1992). A cross-cultural comparison of the need for uniqueness in malaysia and the united States. The Journal of Social Psychology, 132(4), 487-495.
  • Burns, D. J., & Krampf, R. F. (1992). Explaining innovative behaviour: uniqueness-seeking and sensation-seeking. International Journal of Advertising, 11(3), 227-237.
  • Butcher, L., Phau, I., & Sadat Shimul, A. (2017). Uniqueness and status consumption in generation y consumers: does moderation exist? Marketing Intelligence & Planning, 35(5), 673-687.
  • Chan, C., Berger, J., & Van Boven, L. (2012). Identifiable but not identical: combining social identity and uniqueness motives in choice. Journal of Consumer Research, 39(3), 561-573.
  • Chan, W.Y., C.K.M. To, W.C. Chu (2015), Materialistic consumers who seek unique products: how does their need for status and their affective response facilitate the repurchase ı ̇ntention of luxury goods?. Journal of Retailing and Consumer Services, 27, 1-10.
  • Cheema, A., & Kaikati, A. M. (2010). The effect of need for uniqueness on word of mouth. Journal of Marketing Research, 47(3), 553–563.
  • Choy, M. (2017). The effect of consumers' need for uniqueness (CNFU) on attitude formation toward experience versus search attributes of products. The Journal of the Korea Contents Association, 17(8), 422-434.
  • Clark, R. A., Zboja, J. J., & Goldsmith, R. E. (2007). Status consumption and role-relaxed consumption: a tale of two retail consumers. Journal of Retailing and Consumer Services, 14, 45-59.
  • Das, M., Saha, V. and Balaji, M.S. (2021). standing out” and “fitting in”: understanding inspiration value of masstige in an emerging market context. Journal of Product & Brand Management, Vol. 31 No. 4, pp. 521-535.
  • Ding, Y., & Keh, H. T. (2016). A re-examination of service standardization versus customization from the consumer’s perspective. Journal of Services Marketing, 30(1), 16–28.
  • Dollinger, S. J. (2003). Need for uniqueness, need for cognition, and creativity. The Journal of Creative Behavior, 37(2), 99-116.
  • Escalas, J. (2013). Self-identity and consumer behavior. Journal of Consumer Research, 39, xv–xviii.10.1086/669165
  • Franke, N., & Schreier, M. (2008). Product uniqueness as a driver of customer utility in mass customization. Marketing Letters, 19(2), 93-107.
  • Holbrook, M. B., & Hirschman, E. C. (1982). The experiential aspects of consumption: consumer fantasies, feelings, and fun. Journal Of Consumer Research, 9(2), 132-140.
  • Imhoff, R., & Erb, H.-P. (2009). What motivates nonconformity? Uniqueness seeking blocks majority influence. Personality and Social Psychology Bulletin, 35(3), 309-320.
  • Kapoor, V., & Ellinger, A. E. (2004). Transforming supply chain operations in response to economic reform: the case of a motorcycle manufacturer in india. Supply Chain Management: An International Journal, 9(1), 16-22.
  • Knight, D. K., & Kim, E. Y. (2007). Japanese consumers’ need for uniqueness: effects on brand perceptions and purchase. Journal of Fashion Marketing and Management: An International Journal, 11(2), 270–280.
  • Krishnan, R. T. (2020). Indian motorcycle industry: A role model for atmanirbhar bharat? Retrieved from founding fuel: https://foundingfuel.com/article/indian-motorcycle-industry-a-role-model-for-atmanirbhar-bharat/
  • Kruglanski, A. W., & Webster, D. M. (1991). Group members' reactions to opinion deviates and conformists at varying degrees of proximity to decision deadline and of environmental noise. Journal of Personality and Social Psychology, 61(2), 212–225.
  • Kumar, A., Paul, J., & Starčević, S. (2021). Do brands make consumers happy?-a masstige theory perspective. Journal of Retailing and Consumer Services, 58, 1-12.
  • Kuo, T. C., Wei Hsu, C., Cheng Ku, K., Chen, P.-S., & Hung Lin, C. (2012). A collaborative model for controlling the green supply network in the motorcycle industry. Advanced Engineering Informatics, 26, 941-950.
  • Lascu, D.-N., & Zinkhan, G. (1999). Consumer conformity: review and applications for marketing theory and practice. Journal of Marketing Theory and Practice, 7(3), 1-12.
  • Lee, Y., Nin Ho, F., & Wu, M.-C. (2018). How do form and functional newness affect adoption preference? The moderating role of consumer need for uniqueness. Journal of Consumer Marketing, 35(1), 79-90.
  • Levine, J. M. (1989). Reaction to Opinion Deviance in Small Groups. In P. B. Paulus, Psychology of Group Influence (pp. 187–231). Hillsdale, NJ: Erlbaum.
  • Liang, B., & He, Y. (2011). The effect of culture on consumer choice: the need for conformity vs. The need for uniqueness. International Journal of Consumer Studies, 36(3), 352–359.
  • Ling, I.-L. (2008). Counterconformity: An attribution model of adolescents'uniqueness-seeking behaviors in dressing. Adolescence, 43(172), 881-893.
  • Lye, A., Venkateswarlu, P., & Barett, J. (2001). Brand extensions: Prestige brand effects. Australasian Marketing Journal, 9(2), 53-65.
  • Lynn, M. (1991). Scarcity effects on value: a quantitative review of the commodity theory literature. Psychology & Marketing, 8(1), 43-57.
  • Lynn, M., & Harris, J. (1997). Individual differences in the pursuit of self-uniqueness through consumption. Journal of Applied Social Psychology, 27(21), 1861-1883.
  • Lynn, M., & Harris, J. (1998). The desire for unique consumer products: A new individual differences scale. Psychology & Marketing, 14(6), 601-616.
  • Matthews, D., Rothenberg, L., & Gopalakrishnan, S. (2019). The impact of mass customization on fashion-innovative students: an assessment of need for uniqueness, self-identity, and perceived performance risk. International Journal of Fashion Design, Technology and Education, 12(3), 293-300.
  • O'Cass, A., & Siahtiri, V. (2013). In search of status through brands from western and asian origins: examining the changing face of fashion clothing consumption in chinese young adults. Journal of Retailing and Consumer Services, 20(6), 505-515.
  • Rapini, A. (2019). The history of the vespa: an italian miracle. Routledge.
  • Richins, M. L. (1994). Valuing things: The public and private meanings of possessions. Journal of Consumer Research, 21, 504-522.
  • Rogers, E. M. (1983). Difusion of Innovations, 3rd Edition. New York: Free Press.
  • Ross, S., Walsh, P., & Shreffler, M. B. (2014). The impact of need for uniqueness, loyalty proneness, and identification on the likelihood of brand extension purchases. Global Sport Business Journal, 2(2), 28-42.
  • Roux, E., Tafani, E., & Vigneron, F. (2016). Values associated with luxury brand consumption and the role of gender. Journal of Business Research, 71, 102-113.
  • Ruvio, A. (2008). Unique like everybody else? The dual role of consumers’ need for uniqueness. Psychology & Marketing, 25(5), 444–464.
  • Ruvio, A., Shoham, A., & Brencic, M. M. (2008). Consumers’ need for uniqueness: short-form scale development and cross-cultural validation. International Marketing Review, 25(1), 33-53.
  • Schumpe, B. M., Herzberg, P. Y., & Erb, H.-P. (2016). Assessing the need for uniqueness: Validation of the german nfu-G scale. Personality and Individual Differences, 90, 231–237.
  • Seo, S.-k., & Lang, C. (2019). Psychogenic antecedents and apparel customization: moderating effects of gender. Fashion and Textiles, 6(1), 1-19.
  • Shimul, A. S., Sung, B., & Phau, I. (2021). Effects of luxury brand attachment and perceived envy on schadenfreude: does need for uniqueness moderate? Journal of Consumer Marketing, 38(6), 709–720.
  • Simonson, I., & Nowlis, S. M. (2000). The role of explanations and need for uniqueness in consumer decision making: Unconventional choices based on reasons. Journal of Consumer Research, 27(1), 49-68.
  • Snyder, C. R. (1992). Product scarcity by need for uniqueness ınteraction: A consumer catch-22 carousel? Basic and Applied Social Psychology, 13(1), 9-24.
  • Snyder, C. R., & Fromkin, H. L. (1980). The Search For Uniqueness And Valuation Of Scarcity: Neglected Dimensions Of Value In Exchange Theory. In C. R. Snyder, & H. L. Fromkin. Social Exchange (pp. 57-75). New York: Plenum Press.
  • Sunghyup Sean Hyun & Sang Hee Park (2016) The antecedents and consequences of travelers' need for uniqueness: An empirical study of restaurant experiences. Asia Pacific Journal of Tourism Research, 21:6, 596-623,
  • Steenkamp, J. B., & Van Trijp, H. C. (1991). The use of lisrel in validating marketing constructs. International Journal of Research in Marketing, 8(4), 283-299.
  • Synder, C., & Fromkin, H. L. (1977). Abnormality as a positive characteristic: The development and validation of a scale measuring need for uniqueness. Journal of Abnormal Psychology, 86(5), 518-527.
  • Tabachnick, B. G., Fidell, L. S., & Ullman, J. B. (2007). Using Multivariate Statistics. Boston, MA: Pearson.
  • Tepper, K., & Hoyle, R. H. (1996). Latent variable models of need for uniqueness. Multivariate Behavioral Research, 31(4), 467-494.
  • Thomas, V. L., & Saenger, C. (2017). Promoting or protecting my brand: the identity-expression and fear-of-imitation conflict. Journal of Consumer Marketing, 34(1), 66-73.
  • Tian, K. T. (1997). Categories, contexts, and conflicts of consumers' nonconformity experiences. Research In Consumer Behavior, 209-245.
  • Tian, K. T., & McKenzie, K. (2001). The long-term predictive validity of the consumers' need for uniqueness scale. Journal of Consumer Psychology, 10(3), 171-193.
  • Tian, K. T., Bearden, W. O., & Hunter, G. L. (2001). Consumers’ need for uniqueness: Scale development and validation. Journal of Consumer Research, 28(1), 50-66.
  • Veblen, T., & Mills, C. W. (2017). The Theory Of The Leisure Class. Routledge.
  • Vespa. (2022, June 6). The start of an adventure. Retrieved from Vespa: https://www.vespa.com/en_EN/timeline/40/
  • Vigneron, F., & Johnson, L. W. (2004). Measuring perceptions of brand luxury. Journal of Brand Management, 11(6), 484-506.
  • Wilcox, K., Kim, H. M., & Sen, S. (2009). Why do consumers buy counterfeit luxury brands? Journal of Marketing Research, 46(2), 247–259.
  • Workman, J. E., & Kidd, L. K. (2000). Use of the need for uniqueness scale to characterize fashion consumer groups. Clothing and Textiles Research Journal , 18, 227-236.
  • Wu, W.-Y., Lu, H.-Y., Wu, Y.-Y., & Fu, C.-S. (2011). The effects of product scarcity and consumers’ need for uniqueness on purchase intention. International Journal of Consumer Studies, 36(3), 1-12.
  • Ye, L., Bose, M., & Pelton, L. (2012). Dispelling the collective myth of chinese consumers: a new generation of brand‐conscious individualists. Journal of Consumer Marketing, 29(3), 190-201.
  • Zaggi, M. A., Hagenmaier, M. A., & Raasch, C. (2019). The choice between uniqueness and conformity in mass customization. R&D Management, 49(2), 204-221.
  • Zhan, L., & He, Y. (2012). Understanding luxury consumption in china: consumer perceptions of best-known brands. Journal of Business Research, 65, 1452-1460.

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ISTINYE UNIVERSITY
0000-0002-0255-5515
Türkiye


Cem DURAN>
ISTINYE UNIVERSITY
0000-0001-5171-0270
Türkiye

Yayımlanma Tarihi 30 Eylül 2022
Yayınlandığı Sayı Yıl 2022, Cilt 9, Sayı 3

Kaynak Göster

Bibtex @araştırma makalesi { rjbm1180146, journal = {Research Journal of Business and Management}, eissn = {2148-6689}, address = {}, publisher = {PressAcademia}, year = {2022}, volume = {9}, number = {3}, pages = {172 - 183}, doi = {10.17261/Pressacademia.2022.1629}, title = {DO CONSUMERS WITH HIGH NEED FOR UNIQUENESS PAY MORE? A STUDY OF THE RELATIONSHIP BETWEEN CONSUMER NEED FOR UNIQUENESS (CNFU) AND WILLINGNESS TO PAY (WTP)}, key = {cite}, author = {Kılıc, Anıl Savas and Duran, Cem} }
APA Kılıc, A. S. & Duran, C. (2022). DO CONSUMERS WITH HIGH NEED FOR UNIQUENESS PAY MORE? A STUDY OF THE RELATIONSHIP BETWEEN CONSUMER NEED FOR UNIQUENESS (CNFU) AND WILLINGNESS TO PAY (WTP) . Research Journal of Business and Management , 9 (3) , 172-183 . DOI: 10.17261/Pressacademia.2022.1629
MLA Kılıc, A. S. , Duran, C. "DO CONSUMERS WITH HIGH NEED FOR UNIQUENESS PAY MORE? A STUDY OF THE RELATIONSHIP BETWEEN CONSUMER NEED FOR UNIQUENESS (CNFU) AND WILLINGNESS TO PAY (WTP)" . Research Journal of Business and Management 9 (2022 ): 172-183 <https://dergipark.org.tr/tr/pub/rjbm/issue/72691/1180146>
Chicago Kılıc, A. S. , Duran, C. "DO CONSUMERS WITH HIGH NEED FOR UNIQUENESS PAY MORE? A STUDY OF THE RELATIONSHIP BETWEEN CONSUMER NEED FOR UNIQUENESS (CNFU) AND WILLINGNESS TO PAY (WTP)". Research Journal of Business and Management 9 (2022 ): 172-183
RIS TY - JOUR T1 - DO CONSUMERS WITH HIGH NEED FOR UNIQUENESS PAY MORE? A STUDY OF THE RELATIONSHIP BETWEEN CONSUMER NEED FOR UNIQUENESS (CNFU) AND WILLINGNESS TO PAY (WTP) AU - Anıl SavasKılıc, CemDuran Y1 - 2022 PY - 2022 N1 - doi: 10.17261/Pressacademia.2022.1629 DO - 10.17261/Pressacademia.2022.1629 T2 - Research Journal of Business and Management JF - Journal JO - JOR SP - 172 EP - 183 VL - 9 IS - 3 SN - -2148-6689 M3 - doi: 10.17261/Pressacademia.2022.1629 UR - https://doi.org/10.17261/Pressacademia.2022.1629 Y2 - 2022 ER -
EndNote %0 Research Journal of Business and Management DO CONSUMERS WITH HIGH NEED FOR UNIQUENESS PAY MORE? A STUDY OF THE RELATIONSHIP BETWEEN CONSUMER NEED FOR UNIQUENESS (CNFU) AND WILLINGNESS TO PAY (WTP) %A Anıl Savas Kılıc , Cem Duran %T DO CONSUMERS WITH HIGH NEED FOR UNIQUENESS PAY MORE? A STUDY OF THE RELATIONSHIP BETWEEN CONSUMER NEED FOR UNIQUENESS (CNFU) AND WILLINGNESS TO PAY (WTP) %D 2022 %J Research Journal of Business and Management %P -2148-6689 %V 9 %N 3 %R doi: 10.17261/Pressacademia.2022.1629 %U 10.17261/Pressacademia.2022.1629
ISNAD Kılıc, Anıl Savas , Duran, Cem . "DO CONSUMERS WITH HIGH NEED FOR UNIQUENESS PAY MORE? A STUDY OF THE RELATIONSHIP BETWEEN CONSUMER NEED FOR UNIQUENESS (CNFU) AND WILLINGNESS TO PAY (WTP)". Research Journal of Business and Management 9 / 3 (Eylül 2022): 172-183 . https://doi.org/10.17261/Pressacademia.2022.1629
AMA Kılıc A. S. , Duran C. DO CONSUMERS WITH HIGH NEED FOR UNIQUENESS PAY MORE? A STUDY OF THE RELATIONSHIP BETWEEN CONSUMER NEED FOR UNIQUENESS (CNFU) AND WILLINGNESS TO PAY (WTP). RJBM. 2022; 9(3): 172-183.
Vancouver Kılıc A. S. , Duran C. DO CONSUMERS WITH HIGH NEED FOR UNIQUENESS PAY MORE? A STUDY OF THE RELATIONSHIP BETWEEN CONSUMER NEED FOR UNIQUENESS (CNFU) AND WILLINGNESS TO PAY (WTP). Research Journal of Business and Management. 2022; 9(3): 172-183.
IEEE A. S. Kılıc ve C. Duran , "DO CONSUMERS WITH HIGH NEED FOR UNIQUENESS PAY MORE? A STUDY OF THE RELATIONSHIP BETWEEN CONSUMER NEED FOR UNIQUENESS (CNFU) AND WILLINGNESS TO PAY (WTP)", Research Journal of Business and Management, c. 9, sayı. 3, ss. 172-183, Eyl. 2022, doi:10.17261/Pressacademia.2022.1629

Research Journal of Business and Management (RJBM) is a scientific, academic, double blind peer-reviewed, quarterly and open-access online journal. The journal publishes four issues a year. The issuing months are March, June, September and December. The publication languages of the Journal are English and Turkish. RJBM aims to provide a research source for all practitioners, policy makers, professionals and researchers working in all related areas of business, management and organizations. The editor in chief of RJBM invites all manuscripts that cover theoretical and/or applied researches on topics related to the interest areas of the Journal. RJBM publishes academic research studies only. RJBM charges no submission or publication fee.

Ethics Policy - RJBM applies the standards of Committee on Publication Ethics (COPE). RJBM is committed to the academic community ensuring ethics and quality of manuscripts in publications. Plagiarism is strictly forbidden and the manuscripts found to be plagiarized will not be accepted or if published will be removed from the publication. Authors must certify that their manuscripts are their original work. Plagiarism, duplicate, data fabrication and redundant publications are forbidden. The manuscripts are subject to plagiarism check by iThenticate or similar. All manuscript submissions must provide a similarity report (up to 15% excluding quotes, bibliography, abstract, method).

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