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            <front>

                <journal-meta>
                                    <journal-id></journal-id>
            <journal-title-group>
                                                                                    <journal-title>R&amp;S - Research Studies Anatolia Journal</journal-title>
            </journal-title-group>
                                        <issn pub-type="epub">2630-6441</issn>
                                                                                            <publisher>
                    <publisher-name>Arif YILDIZ</publisher-name>
                </publisher>
                    </journal-meta>
                <article-meta>
                                        <article-id pub-id-type="doi">10.33723/rs.1605748</article-id>
                                                                <article-categories>
                                            <subj-group  xml:lang="en">
                                                            <subject>Service Marketing</subject>
                                                            <subject>Product and Brand Management</subject>
                                                    </subj-group>
                                            <subj-group  xml:lang="tr">
                                                            <subject>Hizmet Pazarlaması</subject>
                                                            <subject>Ürün ve Marka Yönetimi</subject>
                                                    </subj-group>
                                    </article-categories>
                                                                                                                                                        <title-group>
                                                                                                                        <article-title>SAĞLIK DESTİNASYONLARI PERSPEKTİFİNDEN SAĞLIK TURİZMİ PERFORMANSININ HİBRİT BİR ÇKKV MODELİ İLE ANALİZİ</article-title>
                                                                                                                                                                                                <trans-title-group xml:lang="en">
                                    <trans-title>Analysıng Health Tourısm Performance From The Perspectıve Of Health Destınatıons Wıth A Hybrıd Mcdm Model</trans-title>
                                </trans-title-group>
                                                                                                    </title-group>
            
                                                    <contrib-group content-type="authors">
                                                                        <contrib contrib-type="author">
                                                                    <contrib-id contrib-id-type="orcid">
                                        https://orcid.org/0000-0003-2258-9250</contrib-id>
                                                                <name>
                                    <surname>Kutlu</surname>
                                    <given-names>Derya</given-names>
                                </name>
                                                                    <aff>SİVAS CUMHURİYET ÜNİVERSİTESİ</aff>
                                                            </contrib>
                                                                                </contrib-group>
                        
                                        <pub-date pub-type="pub" iso-8601-date="20250131">
                    <day>01</day>
                    <month>31</month>
                    <year>2025</year>
                </pub-date>
                                        <volume>8</volume>
                                        <issue>1</issue>
                                        <fpage>86</fpage>
                                        <lpage>121</lpage>
                        
                        <history>
                                    <date date-type="received" iso-8601-date="20241223">
                        <day>12</day>
                        <month>23</month>
                        <year>2024</year>
                    </date>
                                                    <date date-type="accepted" iso-8601-date="20250114">
                        <day>01</day>
                        <month>14</month>
                        <year>2025</year>
                    </date>
                            </history>
                                        <permissions>
                    <copyright-statement>Copyright © 2018, R&amp;S - Research Studies Anatolia Journal</copyright-statement>
                    <copyright-year>2018</copyright-year>
                    <copyright-holder>R&amp;S - Research Studies Anatolia Journal</copyright-holder>
                </permissions>
            
                                                                                                <abstract><p>Ülkelerin gelirlerini çeşitlendirmesi, ekonomik kalkınma ve sosyal refahlarının sağlanması açısından önem taşımaktadır. Sağlık turizmi, dünyada farkındalık ve refah seviyesinin artmasıyla birlikte tıp ve turizmin birleşiminden oluşan yeni bir turizm ürünü olarak hızla gelişen bir hizmet sektörü haline gelmiştir. Sağlık turizmi, kişinin ruhsal ve bedensel sağlığının iyileştirilmesi ve yeniden kazandırılması amacıyla yaşadığı yerden başka ülke ya da şehre yaptığı seyahatlerdir. Söz konusu bu seyahatler ile birlikte insanların sağlık turizmine yaptıkları harcamalar da artmakta ve sağlık turizmi pazarı da büyümeye devam etmektedir. Bu çalışmanın amacını; sağlık destinasyonları perspektifinden bir turizm ürünü olan sağlık turizminin performansının değerlendirilmesi ve sağlık turizminin gelişmesine katkı sağlamak oluşturmaktadır. TÜİK verilerine göre Türkiye’de en fazla nüfusa sahip 5 ilin 2019-2022 yılları arasındaki sağlık turizmi verileri kullanılmıştır. Veriler için ÇKKV(Çok Kriterli Karar Verme Teknikleri) içerisinde yer alan PSI ile MAIRCA yöntemleri kullanılarak analizler gerçekleştirilmiştir. Kullanılan model doğrultusunda kriterlere ilişkin objektif ağırlıklarının tespit edilmesinde yöntem olarak PSI kullanılırken, performans değerlendirmesi yapılarak büyükşehirlerin sağlık turizmi performanslarının sıralamasında ise MAIRCA yönteminden yararlanılmıştır. Analizler sonucunda; İstanbul çalışmaya dâhil edilen yıl aralığında sağlık turizmi performansı açısından ilk sırada yer almıştır.</p></abstract>
                                                                                                                                    <trans-abstract xml:lang="en">
                            <p>It is important for countries to diversify their incomes and to ensure their economic development and social welfare. Health tourism has become a rapidly developing service sector as a new tourism product consisting of the combination of medicine and tourism with the increase in the level of awareness and welfare in the world. Health tourism is travelling to a country or city other than the place where the person lives in order to improve and regain his/her mental and physical health. With these travels, people&#039;s expenditures on health tourism are increasing and the health tourism market continues to grow. The aim of this study is to evaluate the performance of health tourism as a tourism product from the perspective of health destinations and to contribute to the development of health tourism. According to TURKSTAT data, health tourism data of 5 provinces with the highest population in Turkey between 2019-2022 were used. For the data, analyses were carried out using PSI and MAIRCA methods within the Multi-Criteria Decision Making Techniques (MCDM). While PSI was used as a method to determine the objective weights of the criteria in line with the model used, MAIRCA method was used to rank the health tourism performance of metropolitan cities by evaluating their performance. As a result of the analyses; Istanbul ranked first in terms of health tourism performance in the year range included in the study.</p></trans-abstract>
                                                            
            
                                                            <kwd-group>
                                                    <kwd>Ürün</kwd>
                                                    <kwd>  Destinasyon</kwd>
                                                    <kwd>  Sağlık Turizmi</kwd>
                                                    <kwd>  MAIRCA</kwd>
                                                    <kwd>  PSI</kwd>
                                            </kwd-group>
                                                        
                                                                            <kwd-group xml:lang="en">
                                                    <kwd>Product</kwd>
                                                    <kwd>  Destination</kwd>
                                                    <kwd>  Health Tourism</kwd>
                                                    <kwd>  MAIRCA</kwd>
                                                    <kwd>  PSI</kwd>
                                            </kwd-group>
                                                                                                            </article-meta>
    </front>
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