The Use of IoT Technologies in Product Supply Management: A Model Proposal for Retail Stores

Öz

Implementing supply management strategies has become crucial in the industry due to rapidly evolving customer expectations and rising competition. Meeting customer demands and boosting satisfaction are essential for operational efficiency and sustainability. However, the lack of data on processes after products are delivered to stores makes it difficult to conduct a comprehensive analysis of the last mile of the supply chain. In this context, Internet of Things (IoT) technologies provide significant advantages to retail businesses by enhancing traceability, transparency, and process efficiency. This study proposes a model that integrates IoT technologies into the end-customer connection stage of the supply chain and introduces a real-time analysis model for customer behavior. The potential benefits, application strategies, and key challenges of the proposed model are discussed comprehensively.

Anahtar Kelimeler

• Retail Store
• Internet of Things
• Supply Management
• Smart Shelf

Etik Beyan

This article is an extended version of an unpublished paper titled 'Perakende Mağazalarda Ürün Tedarik Yönetiminde Nesnelerin İnterneti Teknolojilerinin Kullanımına Yönelik Bir Model Önerisi' presented at the 11th International Conference on Management Information Systems on 24-26 October 2024. The Declaration of the Use of Generative AI and AI-Assisted Technologies During the preparation of this work, the author(s) used Claude (Anthropic) for language and style editing, clarity improvements, and to support literature search and access to relevant sources. The tool was not used in the design of the research model, the production of academic content, or the interpretation of findings. All outputs produced by the tool were reviewed by the author(s), all sources accessed were verified against primary sources, and the author(s) take full responsibility for the final content of the manuscript.

NESNELERİN İNTERNETİ TEKNOLOJİLERİNİN ÜRÜN TEDARİK YÖNETİMİNDE KULLANIMI: PERAKENDE MAĞAZALARA YÖNELİK MODEL ÖNERİSİ

Öz

Tedarik yönetimi stratejilerinin uygulanması, sektörde hızla değişen müşteri beklentileri ve artan rekabet nedeniyle zorunlu hale gelmiştir. Müşteri taleplerinin karşılanabilmesi ve memnuniyet düzeylerinin artırılabilmesi hem operasyonel verimlilik hem de sürdürülebilirlik açısından kritik bir gereksinimdir. Buna karşın, ürünlerin mağazalara tesliminden sonra gerçekleşen süreçlere ilişkin veri yetersizliği, tedarik zincirinin son aşamasının analiz edilmesini güçleştirmektedir. Bu bağlamda, Nesnelerin İnterneti teknolojileri süreçlerin izlenebilirliğini, şeffaflığını ve verimliliğini artırarak perakende işletmelerine önemli avantajlar sunmaktadır. Bu çalışmada, nesnelerin interneti teknolojilerinin tedarik zincirinin nihai müşteriyle buluşma aşamasına entegrasyonunu esas alan bir model önerisi geliştirilmekte ve müşteri davranışlarını anlık olarak elde ederek analiz edecek bir model önerisi sunulmaktadır. Önerilen modelin potansiyel faydaları, uygulanabilirlik stratejileri ve karşılaşılabilecek temel zorluklar ayrıntılı olarak ele alınmaktadır.

Anahtar Kelimeler

• Perakende Mağaza
• Nesnelerin İnterneti
• Tedarik Yönetimi
• Akıllı Raf

Etik Beyan

Bu makale, 24-26 Ekim 2024 tarihlerinde 11. Uluslararası Yönetim Bilişim Sistemleri Konferansı'nda sunulan 'Perakende Mağazalarda Ürün Tedarik Yönetiminde Nesnelerin İnterneti Teknolojilerinin Kullanımına Yönelik Bir Model Önerisi' başlıklı yayınlanmamış bildirinin genişletilmiş versiyonudur. Üretken Yapay Zeka ve YZ Destekli Teknolojilerin Kullanımına İlişkin Beyan Bu çalışmanın hazırlık sürecinde yazar(lar), Claude (Anthropic) adlı üretken yapay zeka aracını metnin dil ve üslup düzenlemesi, ifade netliğinin artırılması ile ilgili literatüre erişim ve kaynak taramasının desteklenmesi amacıyla kullanmıştır. Söz konusu araç; araştırma modelinin tasarımı, akademik içerik üretimi ve bulguların yorumlanması süreçlerinde kullanılmamıştır. Aracın ürettiği tüm çıktılar yazar(lar) tarafından gözden geçirilmiş, erişilen kaynaklar birincil kaynaklardan teyit edilmiş ve makalenin nihai içeriğine ilişkin tüm sorumluluk yazar(lar)a aittir.

Kaynakça

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