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TÜRK HAZIR GİYİM SANAYİNDE M. PORTER'IN JENERİK STRATEJİLERİNİN KULLANIMI VE FİRMALAR İÇİN STRATEJİ ÖNERİLERİ

Yıl 2014, Cilt: 24 Sayı: 2, 151 - 157, 01.12.2014

Öz

Bu çalışmanın amacı başarılı hazır giyim firmalarında M. Porter’ın jenerik stratejilerinin kullanımını analiz etmek ve Türk hazır giyim firmalarının uluslararası pazarlarda üstünlük sağlanmaları için strateji önerileri geliştirmektir. Bu amaç doğrultusunda veri toplamak için literatürdeki kaynaklar yoluyla bir anket geliştirilmiştir ve İstanbul Sanayi Odası tarafından her yıl belirlenen İlk ve İkinci 500 Büyük Sanayi Kuruluşu listesinde bulunan hazır giyim firmalarının rekabet stratejileri analiz edilmiştir. Analizler sonucunda elde edilen bulgulara göre; Türk hazır giyim sanayindeki firmaların en yaygın olarak izledikleri rekabet stratejisi genel maliyet liderliği stratejisidir. İSO İlk 500 ve İkinci 500 sıralamasına girmiş firmaların izledikleri rekabet stratejisi açısından farklılıklar görülmüştür. İSO İlk 500’deki firmaların genel maliyet liderliği stratejisinden sonra en yaygın olarak izledikleri rekabet stratejisi farklılaştırma stratejisidir

Kaynakça

  • 1. Bain J.S., 1968, Industrial Organization (2nd ed.), New York: Wiley
  • 2. Mason, E.S. , 1999, Price and Production Policies of Large Scale Enterprises, American Economic Review, Vol.29, pp. 61-74.
  • 3. Peteraf M.A. , 1993, “The Cornerstones of Competitive Advantage: A Resource-Based View”, Strategic Management Journal, Vol. 14, No.3, pp.179-91.
  • 4. Freuer R. and Chaharbaghi K., 1997, “Strategy Development: Past, Present and Future”, Training for Quality, Vol. 5, No.2.
  • 5. Robins J., and Wiersema W., 1995, “A Resource-Based Approach to the Multibusiness Firm: Empirical Analysis of Portfolio Interrelationships and Corporate Financial Performance”, Strategic Management Journal, Vol. 16. 6. Soyer A., Erkut H., 2008, “Organizasyonlar için Rekabet Üstünlüğü Modeli Oluşturulması”, itüdergisi/d mühendislik, Vol.7, No.4, p:36-47.
  • 7. Tecee D.J., Pisano G. and Shuen A., 1997, “Dynamic Capabilities and Strategic Management”, Strategic Management Journal, 18(7):509-533.
  • 8. Seviçin A., 2006, “Kaynaklara Dayalı Rekabet Stratejisi Geliştirme”, Dumlupınar Üniversitesi Sosyal Bilimler Dergisi, Sayı 15, 109-124.
  • 9. Porter M.E., 1980, “Competitive Strategy: Techniques for Analyzing Industries and Competition”, The Free Press, New York.
  • 10. Porter M.E., 1985, “Competitive Advantage: Creating and Sustaining Superior Performance”, The Free Press, New York.
  • 11. Autry P. and Thomas D., 1986, “Competitive Strategy in the Hospital industry, Health Care Management Review, Vol. 11, No. 7, pp. 7-14.
  • 12. Kumar K., Subramanian R., and Yauger C., 1997, “Pure Versus Hybrid: Performance Implications of Porter’s Generic Strategies”, Health Care Management Review, Vol. 22, No. 4, pp. 47-60.
  • 13. Hlavacka S., Bacharova L., Rusnakova V., and R. Wagner, 2001, “Performance Implications of Porter’s Generic Strategies in Slovak Hospitals”, Journal of Management in Medicine, Vol. 15, No. 1, pp. 44-66.
  • 14. Powers T.L., and Hahn W., 2004, “Critical Competitive Methods, Generic Strategies, and Firm Performance”, The International Journal of Bank Marketing, Vol. 22, No. 1, pp. 43-64.
  • 15. Allen R.S., and Helms M.M., 2006, “Linking Strategic Practices and Organizational Performance to Porter’s Generic Strategies”, Business Process Management Journal, Vol. 12, No. 4, pp. 433-454.
  • 16. Allen R.S., Helms M.M., Takeda M.B., White C.S., 2007, “Porter’s Generic Strategies: An Exploratory Study of Their Use in Japan”, Journal of Business Strategies, Vol. 24, No. 1, pp. 69-91.
  • 17. Bordean O., Borza A., Nistor R. And Mitra C., 2010, “The Use of Micheal Porter’s Generic Strategies in the Romanian Hotel Industry”, International Journal of Trade, Economics and Finance, Vol.1, No:2 August.
  • 18. Yaşar F., 2010, “Competitive Strategies and Firm Performance: Case Study on Gaziantep Carpeting Sector”, Mustafa Kemal Üniversitesi Sosyal Bilimler Dergisi, Vol:7, No. 14, p:309-324.
  • 19. Pretorius M., 2008, “When Porter’s Generic Strategies are not Enough: Complementary Strategies for Turnaround Situations”, Journal of Business Strategy, Vol. 29, No. 6, pp. 19-28.
  • 20. Miller D. F., 1986, “Porter's (1980) Generic Strategies and Performance: An Empirical Examination with American Data”, Organization Studies, Vol 7, 37-55
  • 21. Salavou H., 2010, “Strategy Types of Service Firms: Evidence from Greece”, Management Decision, Vol:48(No:7), 1033-1047.
  • 22. Panayides P. 2003, "Competitive Strategies and Organizational Performance in Ship Management", Maritime Policy and Management, Vol 30 (No:2), 123- 140.
  • 23. Yamin S.; Gunasekaran A.; Mavondo F.T., 1999, “Relationship Between Generic Strategies, Competitive Advantage and Organizational Performance: An Empirical Analysis”, Technovation, Vol 19, 507-518.
  • 24. Beal, R.M. 2000, “Competing Effectively: Environmental Scanning, Competitive Strategy,and Organizational Performance in Small Manufacturing Firms”, Journal of Small Business Management, Vol 38 No 1, 27-47.
  • 25. Spanos Y.E.; Lioukas S., 2001, “An Examination Into The Causal Logic of Rent Generation: Contrasting Porter's Competitive Strategy Framework and The Resource-Based Perspective”, Strategic Management Journal, Vol 22.
  • 26. Hair J., Anderson, R., Tatham R., & lack, W., 1998, "Multivariate Data Analysis”, Prentice Hall.
  • 27. Nunally, J., 1978, Psychometric Theory, New York: McGraw-Hill

THE USE OF M. PORTER'S GENERIC STRATEGIES IN THE TURKISH APPAREL INDUSTRY AND STRATEGY PROPOSALS FOR COMPANIES

Yıl 2014, Cilt: 24 Sayı: 2, 151 - 157, 01.12.2014

Öz

The purpose of this study is to analyze the use of Porter’s generic strategies in successful apparel companies and develop strategy proposals for Turkish apparel companies to create an advantage in international markets. A survey has been developed through the sources in literature to gather data in line with this purpose and competitive strategies of the apparel companies in the Top and Next Top 500 Industrial Enterprises ranking made by ISO each year have been analyzed. According to the findings obtained from the analyses, the most common strategy followed by Turkish apparel industry is the general cost leadership strategy. The Top and Next Top 500 rankings of ISO diverge in competitive strategies they follow. The most common competitive strategy followed by Top 500 companies in ISO ranking after the general cost leadership strategy is differentiation strategy

Kaynakça

  • 1. Bain J.S., 1968, Industrial Organization (2nd ed.), New York: Wiley
  • 2. Mason, E.S. , 1999, Price and Production Policies of Large Scale Enterprises, American Economic Review, Vol.29, pp. 61-74.
  • 3. Peteraf M.A. , 1993, “The Cornerstones of Competitive Advantage: A Resource-Based View”, Strategic Management Journal, Vol. 14, No.3, pp.179-91.
  • 4. Freuer R. and Chaharbaghi K., 1997, “Strategy Development: Past, Present and Future”, Training for Quality, Vol. 5, No.2.
  • 5. Robins J., and Wiersema W., 1995, “A Resource-Based Approach to the Multibusiness Firm: Empirical Analysis of Portfolio Interrelationships and Corporate Financial Performance”, Strategic Management Journal, Vol. 16. 6. Soyer A., Erkut H., 2008, “Organizasyonlar için Rekabet Üstünlüğü Modeli Oluşturulması”, itüdergisi/d mühendislik, Vol.7, No.4, p:36-47.
  • 7. Tecee D.J., Pisano G. and Shuen A., 1997, “Dynamic Capabilities and Strategic Management”, Strategic Management Journal, 18(7):509-533.
  • 8. Seviçin A., 2006, “Kaynaklara Dayalı Rekabet Stratejisi Geliştirme”, Dumlupınar Üniversitesi Sosyal Bilimler Dergisi, Sayı 15, 109-124.
  • 9. Porter M.E., 1980, “Competitive Strategy: Techniques for Analyzing Industries and Competition”, The Free Press, New York.
  • 10. Porter M.E., 1985, “Competitive Advantage: Creating and Sustaining Superior Performance”, The Free Press, New York.
  • 11. Autry P. and Thomas D., 1986, “Competitive Strategy in the Hospital industry, Health Care Management Review, Vol. 11, No. 7, pp. 7-14.
  • 12. Kumar K., Subramanian R., and Yauger C., 1997, “Pure Versus Hybrid: Performance Implications of Porter’s Generic Strategies”, Health Care Management Review, Vol. 22, No. 4, pp. 47-60.
  • 13. Hlavacka S., Bacharova L., Rusnakova V., and R. Wagner, 2001, “Performance Implications of Porter’s Generic Strategies in Slovak Hospitals”, Journal of Management in Medicine, Vol. 15, No. 1, pp. 44-66.
  • 14. Powers T.L., and Hahn W., 2004, “Critical Competitive Methods, Generic Strategies, and Firm Performance”, The International Journal of Bank Marketing, Vol. 22, No. 1, pp. 43-64.
  • 15. Allen R.S., and Helms M.M., 2006, “Linking Strategic Practices and Organizational Performance to Porter’s Generic Strategies”, Business Process Management Journal, Vol. 12, No. 4, pp. 433-454.
  • 16. Allen R.S., Helms M.M., Takeda M.B., White C.S., 2007, “Porter’s Generic Strategies: An Exploratory Study of Their Use in Japan”, Journal of Business Strategies, Vol. 24, No. 1, pp. 69-91.
  • 17. Bordean O., Borza A., Nistor R. And Mitra C., 2010, “The Use of Micheal Porter’s Generic Strategies in the Romanian Hotel Industry”, International Journal of Trade, Economics and Finance, Vol.1, No:2 August.
  • 18. Yaşar F., 2010, “Competitive Strategies and Firm Performance: Case Study on Gaziantep Carpeting Sector”, Mustafa Kemal Üniversitesi Sosyal Bilimler Dergisi, Vol:7, No. 14, p:309-324.
  • 19. Pretorius M., 2008, “When Porter’s Generic Strategies are not Enough: Complementary Strategies for Turnaround Situations”, Journal of Business Strategy, Vol. 29, No. 6, pp. 19-28.
  • 20. Miller D. F., 1986, “Porter's (1980) Generic Strategies and Performance: An Empirical Examination with American Data”, Organization Studies, Vol 7, 37-55
  • 21. Salavou H., 2010, “Strategy Types of Service Firms: Evidence from Greece”, Management Decision, Vol:48(No:7), 1033-1047.
  • 22. Panayides P. 2003, "Competitive Strategies and Organizational Performance in Ship Management", Maritime Policy and Management, Vol 30 (No:2), 123- 140.
  • 23. Yamin S.; Gunasekaran A.; Mavondo F.T., 1999, “Relationship Between Generic Strategies, Competitive Advantage and Organizational Performance: An Empirical Analysis”, Technovation, Vol 19, 507-518.
  • 24. Beal, R.M. 2000, “Competing Effectively: Environmental Scanning, Competitive Strategy,and Organizational Performance in Small Manufacturing Firms”, Journal of Small Business Management, Vol 38 No 1, 27-47.
  • 25. Spanos Y.E.; Lioukas S., 2001, “An Examination Into The Causal Logic of Rent Generation: Contrasting Porter's Competitive Strategy Framework and The Resource-Based Perspective”, Strategic Management Journal, Vol 22.
  • 26. Hair J., Anderson, R., Tatham R., & lack, W., 1998, "Multivariate Data Analysis”, Prentice Hall.
  • 27. Nunally, J., 1978, Psychometric Theory, New York: McGraw-Hill
Toplam 26 adet kaynakça vardır.

Ayrıntılar

Diğer ID JA88YC63CZ
Bölüm Makaleler
Yazarlar

Engin Akçagün Bu kişi benim

Vedat Dal Bu kişi benim

Yayımlanma Tarihi 1 Aralık 2014
Gönderilme Tarihi 1 Aralık 2014
Yayımlandığı Sayı Yıl 2014 Cilt: 24 Sayı: 2

Kaynak Göster

APA Akçagün, E., & Dal, V. (2014). THE USE OF M. PORTER’S GENERIC STRATEGIES IN THE TURKISH APPAREL INDUSTRY AND STRATEGY PROPOSALS FOR COMPANIES. Textile and Apparel, 24(2), 151-157.

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