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Integrating Malay Tangible Cultural Heritage into Furniture Design: An Approach to Enhance Product through Emotional and Spiritual Contents

Year 2013, Volume: 3 Issue: 4, 77 - 85, 23.07.2016

Ab. Aziz Shuaib Olalere Folasayo Enoch

Abstract

Product demand has been transformed from quantitative consumption to perceptual consumption along with the arrival of an era that revolves around concept development. Therefore, functionality of a product now lies between two entities; technical and emotional function. Technical function is how product works, while emotional function is how product makes user feels. Choosing a product is now largely an emotional process; hence, engaging emotion as a partner to technology will deliver the next market place products that will captivate customers. However, it’s only when the formal attributes (colour, shape, form, etc.) of an object come together to act as a medium for an emotion does an object become expressive. The tangible heritage of Malay is not only known for uniqueness, but also the realistic traditional concept of art in Malay. It is a reflection of the splendour and beauty of aesthetical elements or ornamentations adorning them that carry deeper philosophical and sacred meanings. Thus, integrating elements of Malay tangible cultural heritage into contemporary home furniture is seen as an approach towards creating products that has emotional and spiritual contents coupled with aesthetic appeal. Therefore, this paper seeks the knowledge regarding the global trend in home furniture design, the Malay cultural heritage and also practically illustrates by example how the elements of Malay tangible heritage can be integrated into contemporary home furniture

Keywords

Conceptual age Emotion Furniture Malay tangible heritage

References

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  • Abdullah, M. (1990). Batik kita: Falsafah motif-motif dan sejarahuya. Warisan Kelantan IX, Perbadanan Muzium
  • Negeri. Kelantan: Kota Bharu. Abdullah b. Mohamed (1978), Bentuk-Bentuk Bangunan Masjid ; Kunci Memahami Kebudayaan Melayu.
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  • Carlson, R. (1997). Experienced cognition. Mahwah, NJ: Lawrence Erlbaum.
  • Halim, N. (1985). Pengenalan rumah tradisional Melayu semananjung Malaysia. Darul Fikir: Kuala Lumpur.
  • Haziyah, H., Zawiyah, B., Aminuddin, H., Aishah@Eshah, H. M. (2012). The philosophy in the creation of traditional Malay carving motifs in Peninsula Malaysia. Malaysia Journal of Society and Space, 8(7), pg 88-95, ISSN 2180-2491
  • Lucinda, C., & Martin, N. (1999). Oxford English Dictionary (4th ed.). Oxford, UK: Oxford University Press.
  • Patki, A. B., Patki, T., & Kulkarni, M. (2009). Transformation from the information age to the conceptual age:
  • Impact on outsourcing. Retrieved September 30, 2012 from http://ssrn.com/abstract=1350536
  • Pink, D. H. (2005). A whole new mind. Riverhead Books: Penguin Group (USA) Inc. New York.
  • Rashid, S. & Amat, C. S. (2008). The traditional Malay architecture: Between aesthetics and symbolism. Proceeding
  • Seminar on Intellectual Property and Heritage Issues in Built Environment, Renaissance Hotel Kuala Lumpur. 20- st July 2008.
  • Rolf, J. (2009). Dream society (2nd ed.). Mcgraw Hill Prof (Business), ISBN-10-0071486496
  • UNESCO (2012). Tangible cultural heritage. http://www.unesco.org/new/en/cairo/culture/ tangible-cultural- heritage/
  • U.S. Census Bureau (2013). World POPClock Projection. http://www.census.gov/population/ popclockworld.html
  • Utaberta, N., Sojak, S. D. M., Surat, M., et al, (2012). Typological study of traditional mosque ornamentation in
  • Malaysia: Prospect of traditional ornament in urban mosque. World Academy of Science, Engineering and Technology; (67) pg 624-631
  • Wan, H. & Abdul, H. N. (2011). The traditional Malay house. ITNM Berhad
  • Yaakub, I. (1996). Rumah tradisional Negeri Sembilan: Satu analsis bina Melayu. Penerbit Fajar Bakti Sdn. Bhd. Shah Alam.

Year 2013, Volume: 3 Issue: 4, 77 - 85, 23.07.2016

Ab. Aziz Shuaib Olalere Folasayo Enoch

Abstract

References

  • Abdul, R. A. (2000). Petua Membina Rumah Melayu dari sudut etnis antropologi. Perpustakaan Negara Malaysia: Kuala Lumpur.
  • Abdullah, M. (1990). Batik kita: Falsafah motif-motif dan sejarahuya. Warisan Kelantan IX, Perbadanan Muzium
  • Negeri. Kelantan: Kota Bharu. Abdullah b. Mohamed (1978), Bentuk-Bentuk Bangunan Masjid ; Kunci Memahami Kebudayaan Melayu.
  • Kementerian Kebudayaan, Belia dan Sukan, Malaysia : Kuala Lumpur. Abe, A. (2013). Top 10 Furniture Trends of the Decade: New Directions for Furniture in the 21st Century. Retrieved
  • February 11, 2013, from http://furniture.about.com/od/buyingfurniture/ tp/dec_trends.htm
  • Boatwright, P., & Cagan, J. (2010). Product emotion: The way to captive customers.
  • Carlson, R. (1997). Experienced cognition. Mahwah, NJ: Lawrence Erlbaum.
  • Halim, N. (1985). Pengenalan rumah tradisional Melayu semananjung Malaysia. Darul Fikir: Kuala Lumpur.
  • Haziyah, H., Zawiyah, B., Aminuddin, H., Aishah@Eshah, H. M. (2012). The philosophy in the creation of traditional Malay carving motifs in Peninsula Malaysia. Malaysia Journal of Society and Space, 8(7), pg 88-95, ISSN 2180-2491
  • Lucinda, C., & Martin, N. (1999). Oxford English Dictionary (4th ed.). Oxford, UK: Oxford University Press.
  • Patki, A. B., Patki, T., & Kulkarni, M. (2009). Transformation from the information age to the conceptual age:
  • Impact on outsourcing. Retrieved September 30, 2012 from http://ssrn.com/abstract=1350536
  • Pink, D. H. (2005). A whole new mind. Riverhead Books: Penguin Group (USA) Inc. New York.
  • Rashid, S. & Amat, C. S. (2008). The traditional Malay architecture: Between aesthetics and symbolism. Proceeding
  • Seminar on Intellectual Property and Heritage Issues in Built Environment, Renaissance Hotel Kuala Lumpur. 20- st July 2008.
  • Rolf, J. (2009). Dream society (2nd ed.). Mcgraw Hill Prof (Business), ISBN-10-0071486496
  • UNESCO (2012). Tangible cultural heritage. http://www.unesco.org/new/en/cairo/culture/ tangible-cultural- heritage/
  • U.S. Census Bureau (2013). World POPClock Projection. http://www.census.gov/population/ popclockworld.html
  • Utaberta, N., Sojak, S. D. M., Surat, M., et al, (2012). Typological study of traditional mosque ornamentation in
  • Malaysia: Prospect of traditional ornament in urban mosque. World Academy of Science, Engineering and Technology; (67) pg 624-631
  • Wan, H. & Abdul, H. N. (2011). The traditional Malay house. ITNM Berhad
  • Yaakub, I. (1996). Rumah tradisional Negeri Sembilan: Satu analsis bina Melayu. Penerbit Fajar Bakti Sdn. Bhd. Shah Alam.
There are 22 citations in total.

Details

Other ID JA56JC49MB
Journal Section Articles
Authors

Ab. Aziz Shuaib This is me

Olalere Folasayo Enoch This is me

Publication Date July 23, 2016
Published in Issue Year 2013 Volume: 3 Issue: 4

Cite

APA Shuaib, A. A., & Enoch, O. F. (2016). Integrating Malay Tangible Cultural Heritage into Furniture Design: An Approach to Enhance Product through Emotional and Spiritual Contents. TOJSAT, 3(4), 77-85.
AMA Shuaib AA, Enoch OF. Integrating Malay Tangible Cultural Heritage into Furniture Design: An Approach to Enhance Product through Emotional and Spiritual Contents. TOJSAT. July 2016;3(4):77-85.
Chicago Shuaib, Ab. Aziz, and Olalere Folasayo Enoch. “Integrating Malay Tangible Cultural Heritage into Furniture Design: An Approach to Enhance Product through Emotional and Spiritual Contents”. TOJSAT 3, no. 4 (July 2016): 77-85.
EndNote Shuaib AA, Enoch OF (July 1, 2016) Integrating Malay Tangible Cultural Heritage into Furniture Design: An Approach to Enhance Product through Emotional and Spiritual Contents. TOJSAT 3 4 77–85.
IEEE A. A. Shuaib and O. F. Enoch, “Integrating Malay Tangible Cultural Heritage into Furniture Design: An Approach to Enhance Product through Emotional and Spiritual Contents”, TOJSAT, vol. 3, no. 4, pp. 77–85, 2016.
ISNAD Shuaib, Ab. Aziz - Enoch, Olalere Folasayo. “Integrating Malay Tangible Cultural Heritage into Furniture Design: An Approach to Enhance Product through Emotional and Spiritual Contents”. TOJSAT 3/4 (July 2016), 77-85.
JAMA Shuaib AA, Enoch OF. Integrating Malay Tangible Cultural Heritage into Furniture Design: An Approach to Enhance Product through Emotional and Spiritual Contents. TOJSAT. 2016;3:77–85.
MLA Shuaib, Ab. Aziz and Olalere Folasayo Enoch. “Integrating Malay Tangible Cultural Heritage into Furniture Design: An Approach to Enhance Product through Emotional and Spiritual Contents”. TOJSAT, vol. 3, no. 4, 2016, pp. 77-85.
Vancouver Shuaib AA, Enoch OF. Integrating Malay Tangible Cultural Heritage into Furniture Design: An Approach to Enhance Product through Emotional and Spiritual Contents. TOJSAT. 2016;3(4):77-85.