Travel agencies’ role in gastronomy tourism development and a gastronomy tour example

Feray Yentür; Cengiz Demir

doi:10.48119/toleho.1175826

EN

Travel agencies’ role in gastronomy tourism development and a gastronomy tour example

Abstract

Gastronomy tourism embraces a wide range of gastronomic opportunities for tourists while contributing to sustainability, rural development and the protection of culinary heritage. It diversifies and revitalizes tourism as one of the industry's essential element and emerging segments. However, there is a scarcity of research on the issue related to travel agencies. The purpose of this research is to determine whether travel agencies in İzmir use culinary elements and gastronomic sources as themes in their tour packages to highlight the gastronomy tourism potential of the city, and explore ways of developing this approach. Thus, the contribution of this study is threefold. First, travel agencies in downtown İzmir were surveyed in terms of their actual gastronomy tourism product offers and future plans to create one. The survey results revealed that gastronomy was not promoted as a principal theme due to a lack of awareness of potential local and regional culinary resources. Second, experts in the gastronomy and tourism industries were contacted using purposive sampling. Their opinions were sought regarding places, products and activities that could be included in a gastronomy tour package. Finally, an example tour program was created based on expert opinions along with the author’s contribution.

Keywords

Gastronomy Tourism , Travel Agency , Tour Development , Tourism Product Differentiation

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Details

Primary Language

English

Subjects

Tourism (Other)

Journal Section

Research Article

Authors

Feray Yentür ^*
0000-0003-1313-1600
Türkiye

Cengiz Demir
0000-0003-0753-1448
Türkiye

Publication Date

December 31, 2022

Submission Date

September 15, 2022

Acceptance Date

November 5, 2022

Published in Issue

Year 2022 Volume: 4 Number: 2

DOI

https://doi.org/10.48119/toleho.1175826

IZ

https://izlik.org/JA22EA58BW

APA

Yentür, F., & Demir, C. (2022). Travel agencies’ role in gastronomy tourism development and a gastronomy tour example. Journal of Tourism Leisure and Hospitality, 4(2), 9-9. https://doi.org/10.48119/toleho.1175826

Cited By

Yerel Yönetimler Tarafından Gerçekleştirilen Gastronomi Odaklı Halkla İlişkiler Faaliyetleri: Gaziantep Örneği

Ankara Hacı Bayram Veli Üniversitesi Turizm Fakültesi Dergisi

https://doi.org/10.55931/ahbvtfd.1490820

Siirt’in Coğrafi İşaretli Ürünlerinin Kent Kimliğine Etkisine Yönelik Bir Araştırma

Kent Akademisi

https://doi.org/10.35674/kent.1721296

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Travel agencies’ role in gastronomy tourism development and a gastronomy tour example

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Cited By

Yerel Yönetimler Tarafından Gerçekleştirilen Gastronomi Odaklı Halkla İlişkiler Faaliyetleri: Gaziantep Örneği

Siirt’in Coğrafi İşaretli Ürünlerinin Kent Kimliğine Etkisine Yönelik Bir Araştırma