A new alternative in the field of tour guiding emerging after COVID-19: Online guided virtual tour

Muhammed Kavak; Oktay Emir; Yalçın Arslantürk

doi:10.48119/toleho.1479353

EN

A new alternative in the field of tour guiding emerging after COVID-19: Online guided virtual tour

Abstract

This study aims to evaluate online guided virtual tours, which started to be massified for the first time with the COVID-19 pandemic, as an alternative in the context of the tour guiding profession and to address them in a holistic approach. The pandemic is known to have accelerated the pace of digitalization globally and transformed many professions. It is seen that tour guides, who are considered key stakeholders in the tourism sector, are also faced with new alternative practices in the face of this digitalization. Among these new applications, online guided virtual tours, which have become massive with the impact of global sharing platforms such as Airbnb and TripAdvisor, are considered an alternative in the tour guide profession. Considering that digital and virtual applications have become widespread in recent years and have the potential to grow gradually, the investigation of online guided virtual tours, which are predicted to create an important alternative in the field of tour guiding, is essential in terms of providing a perspective to the tour guiding profession and stakeholders. Online guided virtual tours should be used effectively in the pre-promotion of the touristic destination in terms of encouraging travel and positively affecting the tendency to visit on-site. In this conceptual study, an evaluation and some suggestions are given regarding the possible usage areas of these virtual tours in the field of tour guiding and their impact on the profession's future.

Keywords

Tour Guiding, Digitalization, COVID-19, Online Guided Virtual Tour

Supporting Institution

Anadolu University

Project Number

2205S059

Ethical Statement

This research did not receive any specific grant from funding agencies in the public, commercial, or not-for-profit sectors.

Thanks

We would like to thank Anadolu University for their project support.

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Details

Primary Language

English

Subjects

Tourism (Other)

Journal Section

Research Article

Authors

Muhammed Kavak ^*
0000-0003-1327-1654
Türkiye

Oktay Emir
0000-0002-7972-1980
Türkiye

Yalçın Arslantürk
0000-0003-0936-5391
Türkiye

Early Pub Date

May 27, 2024

Publication Date

July 2, 2024

Submission Date

May 6, 2024

Acceptance Date

May 27, 2024

Published in Issue

Year 2024 Volume: 6 Number: 1

DOI

https://doi.org/10.48119/toleho.1479353

IZ

https://izlik.org/JA68WU82UU

APA

Kavak, M., Emir, O., & Arslantürk, Y. (2024). A new alternative in the field of tour guiding emerging after COVID-19: Online guided virtual tour. Journal of Tourism Leisure and Hospitality, 6(1), 59-71. https://doi.org/10.48119/toleho.1479353

AMA

1.Kavak M, Emir O, Arslantürk Y. A new alternative in the field of tour guiding emerging after COVID-19: Online guided virtual tour. TOLEHO. 2024;6(1):59-71. doi:10.48119/toleho.1479353

Chicago

Kavak, Muhammed, Oktay Emir, and Yalçın Arslantürk. 2024. “A New Alternative in the Field of Tour Guiding Emerging After COVID-19: Online Guided Virtual Tour”. Journal of Tourism Leisure and Hospitality 6 (1): 59-71. https://doi.org/10.48119/toleho.1479353.

EndNote

Kavak M, Emir O, Arslantürk Y (July 1, 2024) A new alternative in the field of tour guiding emerging after COVID-19: Online guided virtual tour. Journal of Tourism Leisure and Hospitality 6 1 59–71.

IEEE

[1]M. Kavak, O. Emir, and Y. Arslantürk, “A new alternative in the field of tour guiding emerging after COVID-19: Online guided virtual tour”, TOLEHO, vol. 6, no. 1, pp. 59–71, July 2024, doi: 10.48119/toleho.1479353.

ISNAD

Kavak, Muhammed - Emir, Oktay - Arslantürk, Yalçın. “A New Alternative in the Field of Tour Guiding Emerging After COVID-19: Online Guided Virtual Tour”. Journal of Tourism Leisure and Hospitality 6/1 (July 1, 2024): 59-71. https://doi.org/10.48119/toleho.1479353.

JAMA

1.Kavak M, Emir O, Arslantürk Y. A new alternative in the field of tour guiding emerging after COVID-19: Online guided virtual tour. TOLEHO. 2024;6:59–71.

MLA

Kavak, Muhammed, et al. “A New Alternative in the Field of Tour Guiding Emerging After COVID-19: Online Guided Virtual Tour”. Journal of Tourism Leisure and Hospitality, vol. 6, no. 1, July 2024, pp. 59-71, doi:10.48119/toleho.1479353.

Vancouver

1.Muhammed Kavak, Oktay Emir, Yalçın Arslantürk. A new alternative in the field of tour guiding emerging after COVID-19: Online guided virtual tour. TOLEHO. 2024 Jul. 1;6(1):59-71. doi:10.48119/toleho.1479353

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