Discovering the magical rewards of embracing green practices in the realm of hospitality, with a focus on luxury hotels in Oman

Raja Tumati; Mohsin Malallah Al Ajmi

doi:10.48119/toleho.1490785

EN

Discovering the magical rewards of embracing green practices in the realm of hospitality, with a focus on luxury hotels in Oman

Abstract

This study aimed to understand guests' perceptions of and satisfaction with green practices in luxury hotels. This study used a quantitative research approach and descriptive research design. A purposive sampling technique was adopted for this study, and data were collected through a survey of 153 participants. 79.7% stated that the purpose of their visits was leisure. Green practices include energy and water savings, eco-friendly services, and the recycling of materials. The study found a positive correlation between guest satisfaction, green products, service offerings, and guest content in green environments. However, no association was found between green prices, promotions, and customer satisfaction. Guests’ perceptions of luxury hotels in Oman that adopted green practices gained a competitive advantage (4.515). Finally, the study found a positive correlation between luxury hotels' green practices and visitor satisfaction, indicating a significant impact of these practices on guest satisfaction. JEL Codes: N55, Q01

Keywords

Green practices , luxury hotels , customer satisfaction , sustainability , perception.

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Details

Primary Language

English

Subjects

Tourism (Other)

Journal Section

Research Article

Authors

Raja Tumati ^*
0000-0002-2194-2924
Oman

Mohsin Malallah Al Ajmi
0009-0008-0593-8184
Oman

Publication Date

January 7, 2025

Submission Date

May 27, 2024

Acceptance Date

November 14, 2024

Published in Issue

Year 2024 Volume: 6 Number: 2

DOI

https://doi.org/10.48119/toleho.1490785

IZ

https://izlik.org/JA74YC22GC

APA

Tumati, R., & Al Ajmi, M. M. (2025). Discovering the magical rewards of embracing green practices in the realm of hospitality, with a focus on luxury hotels in Oman. Journal of Tourism Leisure and Hospitality, 6(2), 18-35. https://doi.org/10.48119/toleho.1490785

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Discovering the magical rewards of embracing green practices in the realm of hospitality, with a focus on luxury hotels in Oman

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Discovering the magical rewards of embracing green practices in the realm of hospitality, with a focus on luxury hotels in Oman

Abstract

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References

Details

Primary Language

Subjects

Journal Section

Authors

Publication Date

Submission Date

Acceptance Date

Published in Issue

DOI

IZ

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