Investigation of Kayseri Region hand-woven rugs as a cultural heritage element in terms of a sustainable touristic product

Ramazan Koca

doi:10.48119/toleho.1679974

Investigation of Kayseri Region hand-woven rugs as a cultural heritage element in terms of a sustainable touristic product

Abstract

Cultural heritage consists of tangible and intangible cultural values. Rugs, which are included in the intangible cultural heritage, are among the most important handwoven items in terms of both reflecting cultural values and conveying touristic value. The primary motivation of the research is to reveal the cultural values embedded in these handicrafts and their importance in the tourism context. In this context, the aim of the research is the research aims to examine Kayseri region rugs as a cultural heritage element within the context of a sustainable tourist product. The research employed a qualitative interview-based design. The interviews were conducted as in-depth, semi-structured interviews using semi-structured interview guides. Interviews were conducted with participants engaged in rug weaving and in the marketing of rugs as tourist products. The interview data were analyzed using descriptive and content analyses, yielding specific themes. As a result of the research, it was concluded that the main motifs in the rugs are “elibelinde,” “pıtrak,” “ram's horn,” “tree of life,” and various types of votive offerings, and that these motifs reflect cultural values. In addition, it has been determined that geographical conditions are instrumental in the emergence of rugs and that they have a tourist product value in attracting tourists to tourism destinations. To ensure the sustainability of rugs as cultural heritage, weaving culture should be sustained through various incentives, and rug museums should be established.

Keywords

Cultural Heritage, Tourism, Rug, Kayseri

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Details

Primary Language

English

Subjects

Tourism Policy, Tourism (Other)

Journal Section

Research Article

Authors

Ramazan Koca ^*
0000-0002-7667-5843
Türkiye

Publication Date

January 3, 2026

Submission Date

April 19, 2025

Acceptance Date

July 23, 2025

Published in Issue

Year 2025 Volume: 7 Number: 2

DOI

https://doi.org/10.48119/toleho.1679974

IZ

https://izlik.org/JA47CZ52RB

APA

Koca, R. (2026). Investigation of Kayseri Region hand-woven rugs as a cultural heritage element in terms of a sustainable touristic product. Journal of Tourism Leisure and Hospitality, 7(2), 42-57. https://doi.org/10.48119/toleho.1679974

AMA

1.Koca R. Investigation of Kayseri Region hand-woven rugs as a cultural heritage element in terms of a sustainable touristic product. TOLEHO. 2026;7(2):42-57. doi:10.48119/toleho.1679974

Chicago

Koca, Ramazan. 2026. “Investigation of Kayseri Region Hand-Woven Rugs As a Cultural Heritage Element in Terms of a Sustainable Touristic Product”. Journal of Tourism Leisure and Hospitality 7 (2): 42-57. https://doi.org/10.48119/toleho.1679974.

EndNote

Koca R (January 1, 2026) Investigation of Kayseri Region hand-woven rugs as a cultural heritage element in terms of a sustainable touristic product. Journal of Tourism Leisure and Hospitality 7 2 42–57.

IEEE

[1]R. Koca, “Investigation of Kayseri Region hand-woven rugs as a cultural heritage element in terms of a sustainable touristic product”, TOLEHO, vol. 7, no. 2, pp. 42–57, Jan. 2026, doi: 10.48119/toleho.1679974.

ISNAD

Koca, Ramazan. “Investigation of Kayseri Region Hand-Woven Rugs As a Cultural Heritage Element in Terms of a Sustainable Touristic Product”. Journal of Tourism Leisure and Hospitality 7/2 (January 1, 2026): 42-57. https://doi.org/10.48119/toleho.1679974.

JAMA

1.Koca R. Investigation of Kayseri Region hand-woven rugs as a cultural heritage element in terms of a sustainable touristic product. TOLEHO. 2026;7:42–57.

MLA

Koca, Ramazan. “Investigation of Kayseri Region Hand-Woven Rugs As a Cultural Heritage Element in Terms of a Sustainable Touristic Product”. Journal of Tourism Leisure and Hospitality, vol. 7, no. 2, Jan. 2026, pp. 42-57, doi:10.48119/toleho.1679974.

Vancouver

1.Ramazan Koca. Investigation of Kayseri Region hand-woven rugs as a cultural heritage element in terms of a sustainable touristic product. TOLEHO. 2026 Jan. 1;7(2):42-57. doi:10.48119/toleho.1679974

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Investigation of Kayseri Region hand-woven rugs as a cultural heritage element in terms of a sustainable touristic product

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