Examining augmented reality experiences in museums

Year 2025, Volume: 7 Issue: 2, 140 - 162, 03.01.2026

Oğuz Pirinçcioğlu Evrim Çeltek

Abstract

This study examines the role of augmented reality (AR) technologies in museum settings by analyzing 321 visitor reviews from Google and TripAdvisor related to an AR museum in Ankara, Turkiye. Through content analysis and word cloud techniques, the research identifies visitor perceptions, satisfaction levels, and key evaluative themes. The findings reveal predominantly positive sentiment (91%), especially toward AR implementation, time spent in the museum, and staff support. Negative remarks were primarily associated with technical constraints and environmental comfort, underscoring the need for infrastructure and design enhancements. The study contributes to the literature by demonstrating the value of user-generated content as a practical tool for assessing public feedback on AR-integrated museum environments, offering insights for museum managers and cultural technology developers in optimizing AR applications for interpretive and educational purposes.

Keywords

Augmented reality , museum technology , visitor feedback , content analysis , word cloud

Ethical Statement

Ethical Statement This study utilized secondary data obtained from publicly available sources and did not involve any human participants, personal data collection, or experimental procedures requiring ethical approval. Therefore, an ethics committee approval was not required for this research.

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