Examining augmented reality experiences in museums

Oğuz Pirinçcioğlu; Evrim Çeltek

doi:10.48119/toleho.1733368

Examining augmented reality experiences in museums

Abstract

This study examines the role of augmented reality (AR) technologies in museum settings by analyzing 321 visitor reviews from Google and TripAdvisor related to an AR museum in Ankara, Turkiye. Through content analysis and word cloud techniques, the research identifies visitor perceptions, satisfaction levels, and key evaluative themes. The findings reveal predominantly positive sentiment (91%), especially toward AR implementation, time spent in the museum, and staff support. Negative remarks were primarily associated with technical constraints and environmental comfort, underscoring the need for infrastructure and design enhancements. The study contributes to the literature by demonstrating the value of user-generated content as a practical tool for assessing public feedback on AR-integrated museum environments, offering insights for museum managers and cultural technology developers in optimizing AR applications for interpretive and educational purposes.

Keywords

Augmented reality, museum technology, visitor feedback, content analysis, word cloud

Ethical Statement

Ethical Statement This study utilized secondary data obtained from publicly available sources and did not involve any human participants, personal data collection, or experimental procedures requiring ethical approval. Therefore, an ethics committee approval was not required for this research.

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Details

Primary Language

English

Subjects

Tourism (Other)

Journal Section

Research Article

Authors

Oğuz Pirinçcioğlu This is me
0000-0000-0000-0000
Türkiye

Evrim Çeltek ^*
0000-0002-2722-5256
Türkiye

Publication Date

January 3, 2026

Submission Date

July 3, 2025

Acceptance Date

November 26, 2025

Published in Issue

Year 2025 Volume: 7 Number: 2

DOI

https://doi.org/10.48119/toleho.1733368

IZ

https://izlik.org/JA38TC34TL

APA

Pirinçcioğlu, O., & Çeltek, E. (2026). Examining augmented reality experiences in museums. Journal of Tourism Leisure and Hospitality, 7(2), 140-162. https://doi.org/10.48119/toleho.1733368

AMA

1.Pirinçcioğlu O, Çeltek E. Examining augmented reality experiences in museums. TOLEHO. 2026;7(2):140-162. doi:10.48119/toleho.1733368

Chicago

Pirinçcioğlu, Oğuz, and Evrim Çeltek. 2026. “Examining Augmented Reality Experiences in Museums”. Journal of Tourism Leisure and Hospitality 7 (2): 140-62. https://doi.org/10.48119/toleho.1733368.

EndNote

Pirinçcioğlu O, Çeltek E (January 1, 2026) Examining augmented reality experiences in museums. Journal of Tourism Leisure and Hospitality 7 2 140–162.

IEEE

[1]O. Pirinçcioğlu and E. Çeltek, “Examining augmented reality experiences in museums”, TOLEHO, vol. 7, no. 2, pp. 140–162, Jan. 2026, doi: 10.48119/toleho.1733368.

ISNAD

Pirinçcioğlu, Oğuz - Çeltek, Evrim. “Examining Augmented Reality Experiences in Museums”. Journal of Tourism Leisure and Hospitality 7/2 (January 1, 2026): 140-162. https://doi.org/10.48119/toleho.1733368.

JAMA

1.Pirinçcioğlu O, Çeltek E. Examining augmented reality experiences in museums. TOLEHO. 2026;7:140–162.

MLA

Pirinçcioğlu, Oğuz, and Evrim Çeltek. “Examining Augmented Reality Experiences in Museums”. Journal of Tourism Leisure and Hospitality, vol. 7, no. 2, Jan. 2026, pp. 140-62, doi:10.48119/toleho.1733368.

Vancouver

1.Oğuz Pirinçcioğlu, Evrim Çeltek. Examining augmented reality experiences in museums. TOLEHO. 2026 Jan. 1;7(2):140-62. doi:10.48119/toleho.1733368

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Examining augmented reality experiences in museums

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