Measuring seasonality of demand by markets: A focus on the tourism industry in Türkiye

Orhan Yabanci

doi:10.48119/toleho.1750231

Measuring seasonality of demand by markets: A focus on the tourism industry in Türkiye

Abstract

Seasonality, usually seen as one of the perennial downsides of tourism, has various consequences for tourist destinations and their stakeholders. Seasonality analyses have become increasingly important for addressing this major issue in destinations successfully. This paper examines the seasonality of tourism demand in Türkiye across its tourist markets in the post-pandemic era using methods, such as the seasonal index, seasonality indicator, Gini coefficient, natural decomposition rule, and coefficient of variation. It was shown that the tourism industry in Türkiye relied largely on international demand generated mainly by regional markets, such as Europe and Asia. The seasonality of both domestic and international markets was inclined to decrease in the aftermath of the global pandemic. Domestic tourism suffered from a low level of seasonality, while the international demand was moderately seasonal. The seasonality of tourism in Türkiye was primarily influenced by Europe and Asia. The most seasonal regional market was Europe, which was also the leading tourism-generating region. The demand created by major markets, such as the EU, G7, G20, OECD, especially Germany, Russia, the UK, Poland, and the Netherlands, also exhibited high levels of seasonal variation.

Keywords

seasonality , tourism demand , tourist markets , accommodation capacity , sustainable tourism , Turkey

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Details

Primary Language

English

Subjects

Tourism (Other)

Journal Section

Research Article

Authors

Orhan Yabanci ^*
0000-0001-5079-5030
Türkiye

Publication Date

January 3, 2026

Submission Date

July 24, 2025

Acceptance Date

October 17, 2025

Published in Issue

Year 2025 Volume: 7 Number: 2

DOI

https://doi.org/10.48119/toleho.1750231

IZ

https://izlik.org/JA25FP96JY

APA

Yabanci, O. (2026). Measuring seasonality of demand by markets: A focus on the tourism industry in Türkiye. Journal of Tourism Leisure and Hospitality, 7(2), 101-117. https://doi.org/10.48119/toleho.1750231

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Measuring seasonality of demand by markets: A focus on the tourism industry in Türkiye

Abstract

Keywords

References

Details

Primary Language

Subjects

Journal Section

Authors

Publication Date

Submission Date

Acceptance Date

Published in Issue

DOI

IZ

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