Turizm Akademik Dergisi 2149-1690 Muharrem TUNA Tourism (Other) Turizm (Diğer) İten ve Çeken Faktörlerin Destinasyon Memnuniyetine Etkileri: Yayla ve Şehir Turizmine Katılan Arap Turistler Üzerine Bir Araştırma https://orcid.org/0000-0002-0752-6799 Türkay Oğuz SAKARYA UYGULAMALI BİLİMLER ÜNİVERSİTESİ TURİZM FAKÜLTESİ https://orcid.org/0000-0002-9742-8112 Atasoy Burak SAKARYA UYGULAMALI BİLİMLER ÜNİVERSİTESİ TURİZM FAKÜLTESİ 06 15 2021 8 1 61 76 06 01 2020 02 04 2021 Copyright © 2014, Turizm Akademik Dergisi 2014 Turizm Akademik Dergisi

Although studies examining the motivations of different groups traveled to Turkey it did not find a quantitative study on Arab tourists. The aim of this study a) determining the level of importance of motivation travel of Arab tourists visiting Turkey and b) the city with tableland tourism in the context of reflection satisfaction of traveling Arab tourists' motivation is examining whether it differs from each other. The sample of the study consists of 346 Arab tourists visiting Trabzon and Istanbul. The data obtained through the survey application were subjected to multivariate statistical analysis. Research findings revealed that pushing and pulling motivations of Arab tourists did not affect satisfaction levels much. It can be said that the experience and consumption process related to touristic products or services play a greater role. The factors affecting the destination satisfaction of Arab tourists participating in the highland and city tourism are differentiating. For tourists visiting the tablelands (Trabzon) is covered by push factors produce natural charm and excitement and satisfaction within the scope of Turkey's political image that attracts factors. As the factors that produce satisfaction for the Arab tourists participating in city tourism, Driving away from home and seeing are prominent as factors that generate satisfaction for Arab tourists participating in city tourism.

Türkiye’ye gelen farklı grupların seyahat motivasyonlarını inceleyen çalışmalar olmasına rağmen Arap turistler ile ilgili nicel bir çalışmaya rastlanmamıştır. Bu çalışmanın amacı; a) Türkiye’ye gelen Arap turistlerin seyahat motivasyonlarının önem düzeylerinin tespiti ve b) şehir ile yayla turizmi kapsamında seyahat eden Arap turistlerin motivasyon unsurlarının memnuniyete yansımalarının birbirlerinden farklılaşıp farklılaşmadığını incelemektedir. Araştırmanın örneklemini, Trabzon ve İstanbul illerini ziyaret eden 346 Arap turist oluşturmaktadır. Anket uygulaması ile elde edilen veriler çok değişkenli istatistiksel analizlere tabi tutulmuştur. Araştırma bulguları Arap turistlerin itme ve çekme motivasyonlarının memnuniyet düzeylerini çok fazla etkilemediğini ortaya koymuştur. Turistik ürün veya hizmetlere ilişkin deneyimin ve tüketim sürecinin daha fazla rol oynadığı söylenebilir. Yayla ve şehir turizmine katılan Arap turistlerin destinasyon memnuniyetine etki eden unsurlar farklılaşmaktadır. Yaylaları ziyaret eden turistler için (Trabzon) iten faktörler kapsamında heyecan ve çeken faktörler kapsamında doğal çekicilikler ve Türkiye’nin siyasi imajı memnuniyet üretmektedir. Şehir turizmine katılan Arap turistler için memnuniyet üreten unsurlar olarak itici faktörler içerisinde evden uzaklaşma ve görme öne çıkmaktadır.

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