Turizm Akademik Dergisi

2149-1690

Muharrem TUNA

Tourism (Other)

Turizm (Diğer)

Community Attachment, Perceptions of Film Tourism Impacts and Satisfaction: A Study on Local Residents

Toplumsal Bağlılık, Film Turizminin Etkileri ve Memnuniyet Algısı: Yerel Halk Üzerine Bir Araştırma

https://orcid.org/0000-0002-3456-2787

Arıkan Saltık

Işıl

MUĞLA SITKI KOÇMAN ÜNİVERSİTESİ

https://orcid.org/0000-0003-1661-3277

Gümüş Dönmez

Filiz

MUĞLA SITKI KOÇMAN ÜNİVERSİTESİ, TURİZM FAKÜLTESİ

12 29 2021

8 2 57 73 02 17 2021 07 31 2021

2014

Turizm Akademik Dergisi

Tourism mobility, which emerges as a result of people’s' desire to see and visit places shown in movies, under the influence of the media, is defined as film tourism. As within the impacts of tourism, film tourism has both positive and negative aspects. The aim of this research is to determine the relationship between local residents’ community attachment, perceptions of film tourism impacts and satisfaction in film tourism destinations. Research data collected via survey technique from local residents of Muğla, as a film tourism destination were analyzed. As a result of Structural Equation Model analysis, it was determined that community attachment increased the perception of positive impacts of film tourism and reduced the perception of its negative impacts. The results showed that the perceptions of the local residents regarding the positive effects of film tourism had a weak and positive effect on their satisfaction with film tourism, while the local residents’ perception of the negative effects of film tourism negatively affected their satisfaction. However, no significant relationship was found between community attachment and film tourism satisfaction.

Film turizmi, destinasyon ve yerel halk üzerinde olumlu ve olumsuz etkilere sahiptir. Bu araştırmanın amacı; film turizmi destinasyonlarında yerel halkın toplumsal bağlılığı, film turizminin olumlu ve olumsuz etkilerine yönelik algıları ile film turizminden memnuniyetleri arasındaki ilişkilerin belirlenmesidir. Araştırmada, film turizmi destinasyonu olan Muğla’da anket tekniği ile veri toplanmıştır. Yerel halktan toplanan 757 geçerli veri yapısal eşitlik modeli ile analiz edilmiştir. Analiz sonucunda; yerel halkın toplumsal bağlılığının film turizminin olumlu etkileri algısını arttırdığı, olumsuz etkileri algısını ise azalttığı belirlenmiştir. Araştırma sonuçları, yerel halkın film turizminin olumlu etkilerine ilişkin algılarının film turizminden memnuniyetleri üzerinde olumlu bir etki yaratırken; film turizminin olumsuz etkilerine yönelik algılarının memnuniyetlerini olumsuz etkilediğini göstermiştir. Ancak toplumsal bağlılık ile film turizminden memnuniyet arasında anlamlı bir ilişki belirlenmemiştir.

Film turizmi Yerel Halk Turizmin Etkileri Toplumsal Bağlılık Yapısal Eşitlik Modeli

Film Tourism Local Residents Tourism Impacts Community Attachment Structural Equation Modelling

TÜBİTAK

119K551

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