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A Research on Determining the Touristic Destination Image of Turkey in Iran

Yıl 2017, Cilt: 4 Sayı: 1, 33 - 48, 15.05.2017

Öz

Because of the
tourism products usually have abstract and similar characteristics,
competition between destinations is achieved through
images. Successful countries in the tourism sector continue to create and
maintain a positive image to raise
their awareness.



Carrying out
analysis and evaluation works as to touristic destination image in a regular
basis is a prerequisite for countries to adopt correct marketing strategies and
become successful in the sector. In this context, a research on determining the
touristic destination image of Turkey in Iran was conducted. In the research,
students studying at Faculty of Economics and Administrative Sciences in Tabriz
University, Iran were interviewed. As a result of analyses, it was observed
touristic destination image of Turkey in Iran is quite positive. Although
positive results were found in a few previous studies on touristic destination
image of Turkey, opinions as to its general image were negative in all studies.
In this research, it is recommend to consider Iran, which possesses positive
destination image of Turkey, as a significant touristic target market and to
increase both market and customer share through appropriate strategies on this
market.  

Kaynakça

  • Alaeddinoğlu, F. & Selçuk Can, A. (2010). Destination image from the perspective of travel intermediaries. Anatolia: An International Journal of Tourism and Hospitality Research, 21(2), 339-350. doi: 10.1080/13032917.2010.9687107.
  • Alhemoud, A. & Armstrong, E. (1996). Image of tourism attraction in Kuwait. Jornal of Travel Research, 34(4), 76-80. doi:10.1177/004728759603400413.
  • Altıntaş, V., Sirakaya Turk, E. & Bertan, S. (2010). Destination images of visitors attending to travel expo in key markets of Turkey. Tourism and Hospitality Management, 16(2), 229-241.
  • AKTOB. (2015). Available at: [accessed 27.12.2015] http://www .aktob.org.tr/pdf/ AKTOB.bulten.agustos2015.pdf.
  • Anastasopoulos, P. G. (1992). Tourism and attitude change: Greek tourists visiting Turkey. Annals of Tourism Research, 19(4), 629-642. doi: 10.1016/0160-7383(92) 90058-W.
  • Baloğlu, S. & Brinberg, D. (1997). Affective images of tourism destination. Journal of Travel Research, 35(4),11-15. doi:10.1177/004728759703500416.
  • Baloğlu, S. & Mangaloğlu, M. (2001). Tourism destination images of Turkey, Egypt, Greece, and Italy as perceived by US-based tour operators and travl agents. Tourism Management, (22), 1-9. doi: 10.1016/S0261-5177(00)00030-3.
  • Baloğlu, S. & McClearly, K.W. (1999). U.S. international travelers images of four mediterranean destinations: a comparison of visitors and no visitors. Journal of Travel Research, 38 (2), 144-152. doi:10.1177/004728759903800207 ( Metinde b harfı çıkmalı).
  • Baloğlu, S., Kneesel, E. & Millar, M. (2010). Gaming destination images: implications for branding. Journal of Travel Research, 49(1), 68-78. doi:10.1177/004728750933 6474.
  • Bojanic, D. C. (1991). The use of advertising in managing destination image. Tourism Management, 12(4), 353-355. doi:10.1016/0261-5177(91)90047-W.

A Research on Determining the Touristic Destination Image of Turkey in Iran

Yıl 2017, Cilt: 4 Sayı: 1, 33 - 48, 15.05.2017

Öz

TThe purpose of the present study is to examine Iranians’ opinions on Turkey’s destination image and to understand what kind of channels they use to get the information. Within this context, the students studying in the faculty of economics, management and business administration in Iran-Tabriz University were interviewed face to face and 384 acceptable questionnaires were subjected to the analysis. The questionnaire scale was adopted from the studies of Echtner& Ritchie and Taşçı et al. The descriptive statistics, the factor analysis, t-Test and ANOVA test were performed on the data. As a result of the analyses, it was seen that Turkey’s destination image was very positive in Iran. Although positive opinions were observed in some of the previous researches on Turkey’s destination image in the eye of Iranians, the negative results regarding the overall image of Turkey were obtained in almost all studies. In the light of the positive image found out in the present study, it is recommended to consider Iran as an important touristic target market, to make remarkable investments in this market and to increase both the market share and customer share through the appropriate strategies

Kaynakça

  • Alaeddinoğlu, F. & Selçuk Can, A. (2010). Destination image from the perspective of travel intermediaries. Anatolia: An International Journal of Tourism and Hospitality Research, 21(2), 339-350. doi: 10.1080/13032917.2010.9687107.
  • Alhemoud, A. & Armstrong, E. (1996). Image of tourism attraction in Kuwait. Jornal of Travel Research, 34(4), 76-80. doi:10.1177/004728759603400413.
  • Altıntaş, V., Sirakaya Turk, E. & Bertan, S. (2010). Destination images of visitors attending to travel expo in key markets of Turkey. Tourism and Hospitality Management, 16(2), 229-241.
  • AKTOB. (2015). Available at: [accessed 27.12.2015] http://www .aktob.org.tr/pdf/ AKTOB.bulten.agustos2015.pdf.
  • Anastasopoulos, P. G. (1992). Tourism and attitude change: Greek tourists visiting Turkey. Annals of Tourism Research, 19(4), 629-642. doi: 10.1016/0160-7383(92) 90058-W.
  • Baloğlu, S. & Brinberg, D. (1997). Affective images of tourism destination. Journal of Travel Research, 35(4),11-15. doi:10.1177/004728759703500416.
  • Baloğlu, S. & Mangaloğlu, M. (2001). Tourism destination images of Turkey, Egypt, Greece, and Italy as perceived by US-based tour operators and travl agents. Tourism Management, (22), 1-9. doi: 10.1016/S0261-5177(00)00030-3.
  • Baloğlu, S. & McClearly, K.W. (1999). U.S. international travelers images of four mediterranean destinations: a comparison of visitors and no visitors. Journal of Travel Research, 38 (2), 144-152. doi:10.1177/004728759903800207 ( Metinde b harfı çıkmalı).
  • Baloğlu, S., Kneesel, E. & Millar, M. (2010). Gaming destination images: implications for branding. Journal of Travel Research, 49(1), 68-78. doi:10.1177/004728750933 6474.
  • Bojanic, D. C. (1991). The use of advertising in managing destination image. Tourism Management, 12(4), 353-355. doi:10.1016/0261-5177(91)90047-W.
Toplam 10 adet kaynakça vardır.

Ayrıntılar

Konular Turizm (Diğer)
Bölüm Makaleler
Yazarlar

Feriyal Farhadı Andarabı 0000-0001-6425-6038

Selma Meydan Uygur Bu kişi benim

Yayımlanma Tarihi 15 Mayıs 2017
Gönderilme Tarihi 4 Ocak 2017
Kabul Tarihi 3 Mayıs 2017
Yayımlandığı Sayı Yıl 2017 Cilt: 4 Sayı: 1

Kaynak Göster

APA Farhadı Andarabı, F., & Meydan Uygur, S. (2017). A Research on Determining the Touristic Destination Image of Turkey in Iran. Turizm Akademik Dergisi, 4(1), 33-48.
AMA Farhadı Andarabı F, Meydan Uygur S. A Research on Determining the Touristic Destination Image of Turkey in Iran. Turizm Akademik Dergisi. Mayıs 2017;4(1):33-48.
Chicago Farhadı Andarabı, Feriyal, ve Selma Meydan Uygur. “A Research on Determining the Touristic Destination Image of Turkey in Iran”. Turizm Akademik Dergisi 4, sy. 1 (Mayıs 2017): 33-48.
EndNote Farhadı Andarabı F, Meydan Uygur S (01 Mayıs 2017) A Research on Determining the Touristic Destination Image of Turkey in Iran. Turizm Akademik Dergisi 4 1 33–48.
IEEE F. Farhadı Andarabı ve S. Meydan Uygur, “A Research on Determining the Touristic Destination Image of Turkey in Iran”, Turizm Akademik Dergisi, c. 4, sy. 1, ss. 33–48, 2017.
ISNAD Farhadı Andarabı, Feriyal - Meydan Uygur, Selma. “A Research on Determining the Touristic Destination Image of Turkey in Iran”. Turizm Akademik Dergisi 4/1 (Mayıs 2017), 33-48.
JAMA Farhadı Andarabı F, Meydan Uygur S. A Research on Determining the Touristic Destination Image of Turkey in Iran. Turizm Akademik Dergisi. 2017;4:33–48.
MLA Farhadı Andarabı, Feriyal ve Selma Meydan Uygur. “A Research on Determining the Touristic Destination Image of Turkey in Iran”. Turizm Akademik Dergisi, c. 4, sy. 1, 2017, ss. 33-48.
Vancouver Farhadı Andarabı F, Meydan Uygur S. A Research on Determining the Touristic Destination Image of Turkey in Iran. Turizm Akademik Dergisi. 2017;4(1):33-48.