The influence of social media on the balance of cultural identities of bilingual users

Year 2025, Volume: 12 Issue: 1, 64 - 78

Deniz Cupi , Rudina Alimerko

Abstract

Social media provides a unique space for bilingual individuals to engage with native speakers and authentic content in both languages, facilitating real-world language use scenarios that are often lacking in traditional language learning environments. This study examines the impact of exposure to bilingual content on social media platforms-such as Facebook, Instagram, and Twitter-on the cultural identity and language proficiency of bilingual users. Using a mixed-methods approach, the research examines how frequent interaction with bilingual content affects not only vocabulary acquisition, syntactic comprehension, and general communicative competence, but also knowledge of different cultures and civilizations. A sample of bilingual participants completed language proficiency assessments, detailed surveys of social media use, and in-depth interviews to provide quantitative and qualitative insights into their language development experiences. The results show a significant positive correlation between engagement with bilingual social media content and improvements in language skills, particularly vocabulary expansion and cultural adaptability. The findings highlight the role of user-generated content (UGC) and interactive features on social media platforms, such as commenting and sharing, in fostering not only language growth, but also cultural fluency and identity balance. These interactive environments help bilinguals navigate and reconcile their bilingual identities while facilitating exposure to everyday language used by native speakers, which enhances pragmatic understanding. The study highlights the potential of social media as a powerful tool for bilingual language development and offers practical applications for language learning in digitally mediated environments. Limitations include variability in content quality and the informal nature of social media language. The research will explore the platform-specific effects and improve the best practices for the integration of social media into language learning programs.

Keywords

Language Proficiency , Bilingual Content Exposure , Language Learning , User-Generated Content (UGC) , Native Speaker Interaction , Digital Language Learning , Cultural Fluency

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