ui̇i̇i̇d Uluslararası İktisadi ve İdari İncelemeler Dergisi 1307-9832 1307-9859 Kenan ÇELİK 10.18092/ulikidince.567924 AN EMPIRICAL STUDY ON ANTECEDENTS OF CONSUMPTION VALUES: THE MODERATING EFFECT OF SOCIAL CLASS https://orcid.org/0000-0002-1873-8906 Ural Tülin HATAY MUSTAFA KEMAL ÜNİVERSİTESİ https://orcid.org/0000-0001-7043-2544 Balıkçıoğlu Betül HATAY MUSTAFA KEMAL ÜNİVERSİTESİ https://orcid.org/0000-0001-8646-5682 Oypan Oğuz HATAY MUSTAFA KEMAL ÜNİVERSİTESİ 01 13 2020 26 115 134 05 20 2019 12 03 2019 Copyright © 2008, Uluslararası İktisadi ve İdari İncelemeler Dergisi 2008 Uluslararası İktisadi ve İdari İncelemeler Dergisi

Recently,cultural transformation has resulted in changing consumption values. Lack ofthe deeper explanations regarding the antecedents of consumption values is themotivation of this study. The study aims to explain the effects of globalconsumer culture, individualism, collectivism and materialism as antecedents,on consumption values of consumer. A partial least squarestructural equation modeling (PLS-SEM) and multi-group analysis was applied to test the hypotheses suggested in the structural model. The resultsindicate that materialism partially mediates the relationship between globalconsumer culture and consumption values and, the relationship betweencollectivism and consumption values. Materialism full mediates the relationshipbetween individualism and consumption values. The results reveal that there areno differences the direction and power of the structural model paths betweenmiddle-class group and other-class group except for indirect effects.

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