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Uşak Üniversitesi Sosyal Bilimler Dergisi

1308-738X 2651-4672

Uşak Üniversitesi

KÜLTÜR ENDÜSTRİSİ VE KÜLTÜREL KÜRESELLEŞME KAVRAMLARI BAĞLAMINDA KORE DALGASI DİZİLERİ

DRAMAS OF THE KOREAN WAVE IN THE CONTEXTS OF CULTURE INDUSTRY AND CULTURAL GLOBALIZATION

Çizmeci Ümit

Esra

12 30 2018

11 4 319 332 11 26 2018 12 11 2018

2015

Uşak Üniversitesi Sosyal Bilimler Dergisi

Yeni medya teknolojilerinin gelişmesiyle 1970’lerden günümüze kadar gelerek gündelikyaşamımızda birçok durumu değiştiren küreselleşme olgusu, medya içeriklerinin birbirinden farklıülkelerin insanları tarafından tüketilebilmesiyle birlikte kültürün de küreselleşmesini sağlamıştır.2000’li yıllarda tüm dünyaya dizileriyle yayılmaya başlayan Kore Dalgası (Hallyu) da ilk bakışta yerelbir kültürün küresel anlamda tanınmasının bir vesilesi olarak görülse de, aslında Batılılaşmış değerlerinyeniden üretimini sağlayan medya ürünlerinden oluşmaktadır. Türkiye’de çoğunlukla gençler tarafındansevilerek takip edilen Kore dizilerinin bu denli beğenilmesinin sebebinin tarihteki yakınlıklar/ortaknoktalar olduğu düşünülse de; aslında bu dizileri Türk izleyicisi için de çekici kılan saklı unsur, özellikleHollywood film endüstrisinin neredeyse tüm dünya insanlarına aşıladığı Batılı değerlerinbenimsenmişliğidir. Bu bağlamda, bu çalışmada kültür endüstrisi ve kültürel küreselleşme kavramlarıçerçevesine, Kore Dalgası dizileri ile ilgili dünya literatüründe yapılan çalışmalar ele alınarak, konu ileilgili farklı bakış açıları üzerinden, bu dizilerin Türk izleyicisi ile bağlantısı tartışılacaktır.

The phenomenon of globalization which transformed many situations in our daily lives with thedevelopment of new media technologies since 1970’s up to this day, has also provided the globalizationof culture because it made the consumption of media contents possible by the people of differentcountries. The Korean Wave (Hallyu) which started spreading around the world with its televisiondramas in the 2000s was thought to be a means to make a local culture popular at first, however it wasmade of some media content that reproduced the Western values. Although it was thought that the reasonwhy Turkish youth mostly loved these Korean dramas is the shared historical memories of the twocountries, but actually the hidden reason that made these dramas attractive for the Turkish audience isthe embracement of the Western values that are imbued in almost the whole people in the world. In thiscontext, this article will discuss the relationship of these dramas with the Turkish audience in light ofthe concepts of culture industry and cultural globalization, through mentioning the different perspectivesexpressed throughout the literature about the Korean Wave dramas.

Kore dalgası hallyu diziler küresel kültürKore dalgası

Korean wave hallyu dramas

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