The Relationship Between Parasocial Theory and Brand Placement

Burcu Özbay

doi:10.32739/etkilesim.2019.4.66

The Relationship Between Parasocial Theory and Brand Placement

Öz

This paper reviews parasocial theory including parasocial interaction, parasocial relationship, parasocial break up, the death of a character or a celebrity, parasocial attachment and the correlation between brand placement and parasocial theory. This paper contains secondary sources, which is literature review. While brand placement has been a controversial issue since there are no exact rules to follow to make a successful brand placement and also it remains unclear whether brand placement is effective or not, the popularity of it has been growing rapidly. In spite of this, there are not many studies regarding the correlation between brand placement and parasocial theory. Therefore, the aim of this paper is to bring clarity to each subject matter and the correlation between them.

Anahtar Kelimeler

Kaynakça

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Ayrıntılar

Birincil Dil

İngilizce

Konular

İletişim ve Medya Çalışmaları

Bölüm

Derleme

Yazarlar

Burcu Özbay

Yayımlanma Tarihi

7 Ekim 2019

Gönderilme Tarihi

20 Haziran 2019

Kabul Tarihi

29 Ağustos 2019

Yayımlandığı Sayı

Yıl 2019 Sayı: 4

DOI

https://doi.org/10.32739/etkilesim.2019.4.66

IZ

https://izlik.org/JA93ZS39HW

Kaynak Göster

RIS / Bibtex

APA

Özbay, B. (2019). The Relationship Between Parasocial Theory and Brand Placement. Etkileşim, 4, 116-128. https://doi.org/10.32739/etkilesim.2019.4.66

AMA

1.Özbay B. The Relationship Between Parasocial Theory and Brand Placement. Etkileşim. 2019;(4):116-128. doi:10.32739/etkilesim.2019.4.66

Chicago

Özbay, Burcu. 2019. “The Relationship Between Parasocial Theory and Brand Placement”. Etkileşim, sy 4: 116-28. https://doi.org/10.32739/etkilesim.2019.4.66.

EndNote

Özbay B (01 Ekim 2019) The Relationship Between Parasocial Theory and Brand Placement. Etkileşim 4 116–128.

IEEE

[1]B. Özbay, “The Relationship Between Parasocial Theory and Brand Placement”, Etkileşim, sy 4, ss. 116–128, Eki. 2019, doi: 10.32739/etkilesim.2019.4.66.

ISNAD

Özbay, Burcu. “The Relationship Between Parasocial Theory and Brand Placement”. Etkileşim. 4 (01 Ekim 2019): 116-128. https://doi.org/10.32739/etkilesim.2019.4.66.

JAMA

1.Özbay B. The Relationship Between Parasocial Theory and Brand Placement. Etkileşim. 2019;:116–128.

MLA

Özbay, Burcu. “The Relationship Between Parasocial Theory and Brand Placement”. Etkileşim, sy 4, Ekim 2019, ss. 116-28, doi:10.32739/etkilesim.2019.4.66.

Vancouver

1.Burcu Özbay. The Relationship Between Parasocial Theory and Brand Placement. Etkileşim. 01 Ekim 2019;(4):116-28. doi:10.32739/etkilesim.2019.4.66