SOCIAL MEDIA ENVIRONMENTS AND THEIR ROLE ON SUCCESS OF MARKETING PROCESSES

Yıl 2015, Cilt: 10 Sayı: 2, 0 - 0, 11.01.2016

Utku Köse Selçuk Sert

Öz

Since its first appearance, social media has gained a remarkable popularity in our life. As general, it has improved the ways of communication by providing more interactivity and effective approaches in sharing information. Today, social media oriented environments are widely used in almost every place all over the world. Thanks towide application spectrum of social media, it has been usedby people in even working life. We can see that especially popular social media environments are used by many companies in order to improve effectiveness and efficiency in their works. At this point, one of the most popular employment types of social media in work life is marketing and social media marketing has currently a vital role on success of companies in their marketing processes. Based on these explanations, objective of this work is to focus on social media and its employment in marketing. In this sense, the work has examined some remarkable, successful social media marketing campaigns and took a rapid look at to the recent literature. Briefly, the work directs readers to understand more about impact of social media on marketing and figures out important reasons causing the marketing strategies to be successful thanks to the social media.