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THE RELATIONSHIP BETWEEN MARKET ORIENTATION AND ORGANIZATIONAL INNOVATION: THE ROLE OF THE SHR PRACTICES

Yıl 2014, Cilt: 9 Sayı: 2, 121 - 135, 01.12.2014

Öz

The current study was an effort to test the effects of market orientation and strategic human resources practices (SHR) over organizational level innovation. In an era where companies need to implement key strategic human resources and be market oriented, we aimed at testing the effects of these two important perspectives with data drawn collected from the IT industry (N = 174). Results showed that only participation in decision making from SHR practices and customer orientation from market orientation predicted organizational level innovation positively. Moreover, our findings also emphasized that the relationship between SHR practices and organizational level innovation were more pronounced for companies which had high degrees of market orientation. Our findings speak to significant managerial implications and emphasize the need to include employees in decision making processes. Further suggestions, limitations and conclusions are also discussed

Kaynakça

  • rıkan, ., ksoy, M., Durgut, M. G. (2003). Ulusal novasyon Sistemi Kavramsal Çerçeve, Türkiye ncelemesi ve Ülke Örnekleri. TÜS D-T/2003/10/362, stanbul .
  • Aiken. L. S. & West. S. G. (1991). Multiple regression: Testing and interpreting interactions.Newbury Park: London. Sage.
  • Aguilera, R.V., Dencker, J.C., (2004). The role of human resource management in cross-border merger and acquisitions, International Journal Of Human Resource Management, 15(8), 1355-1370.
  • Appiah-Adu, K., Singh, S., (1998). Customer orientation and performance: a study of SMEs., Management Decision, 36 (6), 385-394.
  • Atuahene-Gima, K., (1996). Market orientation and innovation, Journal of Business Research, 35 (2), 93– 103.
  • Ayyildiz, Ü., Keçecioğlu, . ., (2009). nsan Kaynakları Yönetiminden “Stratejik” nsan Kaynakları Yönetimine Dönüşüm, Ege Akademik Bakış, 9 (4), 1171-1192.
  • Barney, J.B., (1986). Organizational Culture: Can it be a Source of Sustained Competitive Advantage?, Academy of Management Review, 11, p: 656-665.
  • Becker, B. and Gerhart,B., (1996) .The Impact of Human Resource Management on Organizational Performance: Progress and Prospects, The Academy of Management Journal, 39(4), 779-801. Beugelsdijk, S., (2008). Strategic human resource practices and product innovation, Organization Studies, 29( 6), 821-847.
  • Camison-Zornoza, C., Lapiedra-Alcami, R., Segerra-Cipres, M., Boronat-Navarro, M. (2004). A metaanalysis of innovation and organizational size. Organization Studies, 25(3), 331-361.
  • Chang, S., Gong, Y., Way, S., & Jia, L. (2013). Flexibility-oriented HRM systems, absorptive capacity, and firm innovativeness and market responsiveness. Journal of Management, 39, 1924-1951.
  • Chen, Chung-J., Huang, J-W. (2009). Strategic human resource practices and innovation performance - The mediating role of knowledge management capacity, Journal of Business Research, 62 , 104–114
  • Çiçek, H., nat, . K., (2012). Inovasyon odaklı faaliyetlerin firma performansına etkisinin veri zarflama analizi ile belirlenmesi; MKB üzerine bir araştırma, Mehmet Akif Ersoy Üniversitesi Sosyal Bilimler Enstitüsü Dergisi , 4 (7), 46-53.
  • Damanpour, F., Szabat, K.A., Ewan, W.M., (1989). The Relationship Between Types Of Innovation And Organizational Performance, Journal of Management Studies, 26(6), 587-602.
  • Damanpour, F., (1991). Organizational innovation: A meta- analysis of effects of determinants and moderators, Academy of Management, 34(3), 555-590.
  • Damanpour. F., Gopalakrishnan, S. (2001). The dynamics of the product and process innovations in organizations, Journal of Management Studies, 38 (1), 45-65.
  • Day, G. S. (1994). The capabilities Market Driven Organizations. Journal of Marketing , 37. DeNisi, A. S., Griffin, R. W., Human Resource Management, Houghton Mifflin Company, New York, 2001.
  • Deshpandé, ., arley, J. U,. Webster, F. E., (1993). Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis. Journal of Marketing, 57 (January), 23-27. Dessler, G., Human Resource Management, 8th Edition, Prentice Hall, New Jersey, 2000.
  • Gatignon, H., Xuereb, J.M., (1997). Strategic orientation of the firm and new product performance, Journal of Marketing Research, 34 (1), 77–79.
  • Griffin, Abbie and John R. Hauser. 1994. Integrating Mechanisms for Marketing and R&D. Report No. 94- 116. Cambridge, MA: Marketing Science Institute.
  • Grinstein, A., (2008). The effect of market orientation and its components on innovation consequences: a meta-analysis. Journal of the Academy of Marketing Science 36 (2), 166- 173.
  • Guest, D.E. (1989), Human resource management: its implications for industrial relations and trade unions içinde Storey, J. (Eds),New Perspectives on Human Resource Management, Routledge, London, 41- 55. Gupta, A.K. and Singhal, A. (1993), Managing human resources for innovation and creativity, Research Technology Management, 36 (3), 41-48.
  • Guthrie, J., (2001), High-involvement work practices, turnover and productivity: Evidence from New Zealand, Academy of Management Journal, 44 (1), 180-191.
  • Hamel, G., Bren, B., (2007). The Future of Management, Harvard Business School Press, 3–255. Hamşıoğlu, B. . (2011). Pazar yönlülük, kalite yönlülük ve işletme performansı ilişkisi: laç sektöründe yapılan bir çalışma. Ege Akademik Bakış , 11 (1), 91-101.
  • Han, J. K., Kim, N., & Srivasta, R. K. (1998). Market orientation and Organizational Performance: Is Innovation The Missing Link? Journal of Marketing , 62 (4), 30-45.
  • Hair. Jr. J. F., Black. W. C.. Babin. B. J. & Anderson. R. E. (2010). Multivariate Data Analysis: A Global Perspective. Pearson: Prentice Hall.
  • Harel, G. H., Tzafrir, S.S., (1999). The Effect of Human Resource Management Practices on the Perceptions of Organizational and Market Performance on the Firm, Human Resource Management, 38(3), 185-200.
  • Harris, L.C., Ogbanna, E., (2001). Strategic human resource management, market orientation, and organizational performance, Journal of Business Research, 51, 157-166.
  • Hult, G.T.M., Hurley, R.F., Knight, G.A. (2004). Innovativeness: Its antecedents and impact on business performance, Industrial Marketing Management, 33, 429-438.
  • Hurley, R., & Hult, G. T., (1998). Innovation, Market orientation, organizational Learning: An Integration and Empirical Examination, Journal of Marketing , 62, 42-54.
  • Huselid, M.A., (1995), The impact of human resource management practices on turnover, productivity, and corporate financial performance, Academy of Management Journal, 38(3), 635-672.
  • Huselid, M.A., Jackson, S. E., Schuler, R. S. (1997). Technical and Strategic Human Resource Management Effectiveness as Determinants of Firm Performance, The Academy of Management Journal, 40 No: 1, pp. 171-188.
  • Im S., Workman, J., (2004). Market orientation, creativity, and new product performance in hightechnology firms, Journal of Marketing, 68 (2), 114-132. Jiménez-Jiménez, D., Sanz-Valle, R., (2005). Innovation and human resource managemement fit: An empirical study, International Journal of Manpower, 25( 4), 364-381.
  • Jiménez-Jiménez, D., Sanz-Valle, R., (2007). Managing human resources in order to promote knowledge management and technical innovation, Management Research, 5( 2), 83-100.
  • Jiménez-Jiménez, D. , Sanz-Valle, R., (2008). Could HRM support organizational innovation?, ,International Journal of Human Resource Management, 19(7), 1208-1221.
  • Kohli, A. K., Jaworski, B. J. , (1990). Market Orientation: The Construct, Research Propositions, and Managerial Implications., Journal of Marketing, 54 (April), 1-8.
  • Lado, A.A. and Wilson, C.M. (1994). Human Resource Systems and Sustained Competitive Advantage, A Competency – Based Perspective, Academy of Management, Review,19, 699-727. Laursen, K, Foss N.J., New human resource management practices, complementarities, and the impact on innovation performance, Cambridge Journal Economics, 2003 27(2), 243–63.
  • Leonard, J. A.,Waldman, C., (2007). An empirical model of the sources of innovation in the U.S.manufacturing sector, Business Economics, 42 (4), 33-45.
  • Liu, S., Lou, X., & Shi, Y. (2003). Market oriented organizations in an emerging economy: A study of missing links. Journal of Business Research , 56, 135-172.
  • Lukas, B. A., & Ferrell, O. (2000). The effect of market orientation on product innovation. Journal of Academy of Marketing Science , 28 (2), 239-247.
  • Martin, J., & Grbac, B. (2003). Using supply chain management to leverage a firm's market orientation. Industrıal Marketing Management , 32 (1), 25-38.
  • McNamara, C. (1972). The Present Status of Marketing Concept. Journal of Marketing , 36, 50-57. Movando, F.T., Chimhanzi, J., Stewart, J. (2005). Learning orientation and market orientation: Relationship with innovation, human resource practices and performance, European Journal of Marketing, 39(11), 1235-1263.
  • Narver, J. C., & Slater, S. F. (1990). The effect of a market orientation on business profitability. Journal of Marketing , 20-37.
  • flazoğlu, S., & Koçak, . (2012). Stratejik yönlülüklerin yenilik ve performans üzerindeki etkisi. Çankırı Karatekin Üniversitesi İİBF Dergisi , 2 (1), 121-144.
  • Peçen,Ü., Kaya, . (2013). merı ka Bı rleşik Devletlerı ı rmalarinda nsan Kaynakları Yönetı mi Uygulamaları, rganı zasyonel klim e rganı zasyonel Yenı lı kçı lı k Düzeyı , Do uş Üniversitesi Dergisi, 14 (1), 95-111
  • Podsakoff. P. M.. & Organ. D. W. (1986). Self-reports in organizational research: Problems and prospects. Journal of Management, 12(4), 531–544.
  • Podsakoff. P. M,. MacKenzie. S. B.. Lee. J.-Y., & Podsakoff. N. P. (2003). Common method biases in behavioral research: A critical review of the literature and recommended remedies. Journal of Applied Psychology, 88, 879-903.
  • Slater, S.F., Narver, J.C., (1994). Does competitive environment moderate the market orientationperformance relationship?, Journal of Marketing ,58 (1), 46-55 Saa-Perez, P. D., Garcia-Falcon, J. M., (2002). A Resource-Based View of Human Resource Management and Organizational Capabilities Development, International Journal of Human Resource Management, 13(1), 123-140.
  • Shipton, H., West, M., A., Dawson, J.F., Birdi, K. Patterson, M. (2006) .HRM as a predictor of innovation, Human Resource Management Journal, 16,( 1), 3-27.
  • Songur, A., (2009). Hı zmet şletmelerı nde Pazar Yönlülük e Türk Bankacilik Sektörü şletme Uygulamalarının Değerlendı rilmesı : Isparta l Merkezinde Bir Uygulama, T.C. Süleyman Demirel Üniversitesi İşletme ABD Yüksek Lisans Tezi, Isparta.
  • Soylu, ., & Öztürk Göl, M. (2010). Management Innovation. Sosyo Ekonomi , 1, 112-130
  • Tan, L.C., Nasurdin, A. M. (2011) Human Resource Management Practices and Organizational Innovation: Assessing the Mediating Role of Knowledge Management Effectiveness, Electronic Journal of Knowledge Management, 9 (2), 155-167.
  • Thompson, J. D. (1967), Organizations in Action, New York, NY: Mc Graw-Hill Book Company. Wheelwright, S. C.; Kim, B. C., Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency, and Quality, New York: Free Press, 1992.
  • Wei, Q.L., Lau, Chung-Ming, (2005). Market orientation, HRM importance and competency: determinants of strategic HRM in Chinese firms, The International Journal of Human Resource Management, 16 (10) , 1901-1918.
  • Wei, Q.L., Lau, Chung-Ming, (2008). The Impact of Market Orientation and Strategic HRM on Firm Performance: The Case of Chinese Enterprises, Journal of International Business Studies, 39( 6) , 980-995.
  • Wei, Q.L.; Liu, J., & Herndon, N. C. (2011). SHRM and Product Innovation: Testing the Moderating Effects of Organizational Culture and Structure in Chinese Firms. International Journal of Human Resource Management, 22, 19-33.
  • Wright, P. M. , Dunford, B. B., Snell, S. A. (2001).Human resources and the resource based view of the firm, Journal of Management, 27, 701-721.

THE RELATIONSHIP BETWEEN MARKET ORIENTATION AND ORGANIZATIONAL INNOVATION: THE ROLE OF THE SHR PRACTICES

Yıl 2014, Cilt: 9 Sayı: 2, 121 - 135, 01.12.2014

Öz

The current study was an effort to test the effects of market orientation and strategic human resources
practices (SHR) over organizational level innovation. In an era where companies need to implement key
strategic human resources and be market oriented, we aimed at testing the effects of these two important
perspectives with data drawn collected from the IT industry (N = 174). Results showed that only
participation in decision making from SHR practices and customer orientation from market orientation
predicted organizational level innovation positively. Moreover, our findings also emphasized that the
relationship between SHR practices and organizational level innovation were more pronounced for
companies which had high degrees of market orientation. Our findings speak to significant managerial
implications and emphasize the need to include employees in decision making processes. Further
suggestions, limitations and conclusions are also discussed.

Kaynakça

  • rıkan, ., ksoy, M., Durgut, M. G. (2003). Ulusal novasyon Sistemi Kavramsal Çerçeve, Türkiye ncelemesi ve Ülke Örnekleri. TÜS D-T/2003/10/362, stanbul .
  • Aiken. L. S. & West. S. G. (1991). Multiple regression: Testing and interpreting interactions.Newbury Park: London. Sage.
  • Aguilera, R.V., Dencker, J.C., (2004). The role of human resource management in cross-border merger and acquisitions, International Journal Of Human Resource Management, 15(8), 1355-1370.
  • Appiah-Adu, K., Singh, S., (1998). Customer orientation and performance: a study of SMEs., Management Decision, 36 (6), 385-394.
  • Atuahene-Gima, K., (1996). Market orientation and innovation, Journal of Business Research, 35 (2), 93– 103.
  • Ayyildiz, Ü., Keçecioğlu, . ., (2009). nsan Kaynakları Yönetiminden “Stratejik” nsan Kaynakları Yönetimine Dönüşüm, Ege Akademik Bakış, 9 (4), 1171-1192.
  • Barney, J.B., (1986). Organizational Culture: Can it be a Source of Sustained Competitive Advantage?, Academy of Management Review, 11, p: 656-665.
  • Becker, B. and Gerhart,B., (1996) .The Impact of Human Resource Management on Organizational Performance: Progress and Prospects, The Academy of Management Journal, 39(4), 779-801. Beugelsdijk, S., (2008). Strategic human resource practices and product innovation, Organization Studies, 29( 6), 821-847.
  • Camison-Zornoza, C., Lapiedra-Alcami, R., Segerra-Cipres, M., Boronat-Navarro, M. (2004). A metaanalysis of innovation and organizational size. Organization Studies, 25(3), 331-361.
  • Chang, S., Gong, Y., Way, S., & Jia, L. (2013). Flexibility-oriented HRM systems, absorptive capacity, and firm innovativeness and market responsiveness. Journal of Management, 39, 1924-1951.
  • Chen, Chung-J., Huang, J-W. (2009). Strategic human resource practices and innovation performance - The mediating role of knowledge management capacity, Journal of Business Research, 62 , 104–114
  • Çiçek, H., nat, . K., (2012). Inovasyon odaklı faaliyetlerin firma performansına etkisinin veri zarflama analizi ile belirlenmesi; MKB üzerine bir araştırma, Mehmet Akif Ersoy Üniversitesi Sosyal Bilimler Enstitüsü Dergisi , 4 (7), 46-53.
  • Damanpour, F., Szabat, K.A., Ewan, W.M., (1989). The Relationship Between Types Of Innovation And Organizational Performance, Journal of Management Studies, 26(6), 587-602.
  • Damanpour, F., (1991). Organizational innovation: A meta- analysis of effects of determinants and moderators, Academy of Management, 34(3), 555-590.
  • Damanpour. F., Gopalakrishnan, S. (2001). The dynamics of the product and process innovations in organizations, Journal of Management Studies, 38 (1), 45-65.
  • Day, G. S. (1994). The capabilities Market Driven Organizations. Journal of Marketing , 37. DeNisi, A. S., Griffin, R. W., Human Resource Management, Houghton Mifflin Company, New York, 2001.
  • Deshpandé, ., arley, J. U,. Webster, F. E., (1993). Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis. Journal of Marketing, 57 (January), 23-27. Dessler, G., Human Resource Management, 8th Edition, Prentice Hall, New Jersey, 2000.
  • Gatignon, H., Xuereb, J.M., (1997). Strategic orientation of the firm and new product performance, Journal of Marketing Research, 34 (1), 77–79.
  • Griffin, Abbie and John R. Hauser. 1994. Integrating Mechanisms for Marketing and R&D. Report No. 94- 116. Cambridge, MA: Marketing Science Institute.
  • Grinstein, A., (2008). The effect of market orientation and its components on innovation consequences: a meta-analysis. Journal of the Academy of Marketing Science 36 (2), 166- 173.
  • Guest, D.E. (1989), Human resource management: its implications for industrial relations and trade unions içinde Storey, J. (Eds),New Perspectives on Human Resource Management, Routledge, London, 41- 55. Gupta, A.K. and Singhal, A. (1993), Managing human resources for innovation and creativity, Research Technology Management, 36 (3), 41-48.
  • Guthrie, J., (2001), High-involvement work practices, turnover and productivity: Evidence from New Zealand, Academy of Management Journal, 44 (1), 180-191.
  • Hamel, G., Bren, B., (2007). The Future of Management, Harvard Business School Press, 3–255. Hamşıoğlu, B. . (2011). Pazar yönlülük, kalite yönlülük ve işletme performansı ilişkisi: laç sektöründe yapılan bir çalışma. Ege Akademik Bakış , 11 (1), 91-101.
  • Han, J. K., Kim, N., & Srivasta, R. K. (1998). Market orientation and Organizational Performance: Is Innovation The Missing Link? Journal of Marketing , 62 (4), 30-45.
  • Hair. Jr. J. F., Black. W. C.. Babin. B. J. & Anderson. R. E. (2010). Multivariate Data Analysis: A Global Perspective. Pearson: Prentice Hall.
  • Harel, G. H., Tzafrir, S.S., (1999). The Effect of Human Resource Management Practices on the Perceptions of Organizational and Market Performance on the Firm, Human Resource Management, 38(3), 185-200.
  • Harris, L.C., Ogbanna, E., (2001). Strategic human resource management, market orientation, and organizational performance, Journal of Business Research, 51, 157-166.
  • Hult, G.T.M., Hurley, R.F., Knight, G.A. (2004). Innovativeness: Its antecedents and impact on business performance, Industrial Marketing Management, 33, 429-438.
  • Hurley, R., & Hult, G. T., (1998). Innovation, Market orientation, organizational Learning: An Integration and Empirical Examination, Journal of Marketing , 62, 42-54.
  • Huselid, M.A., (1995), The impact of human resource management practices on turnover, productivity, and corporate financial performance, Academy of Management Journal, 38(3), 635-672.
  • Huselid, M.A., Jackson, S. E., Schuler, R. S. (1997). Technical and Strategic Human Resource Management Effectiveness as Determinants of Firm Performance, The Academy of Management Journal, 40 No: 1, pp. 171-188.
  • Im S., Workman, J., (2004). Market orientation, creativity, and new product performance in hightechnology firms, Journal of Marketing, 68 (2), 114-132. Jiménez-Jiménez, D., Sanz-Valle, R., (2005). Innovation and human resource managemement fit: An empirical study, International Journal of Manpower, 25( 4), 364-381.
  • Jiménez-Jiménez, D., Sanz-Valle, R., (2007). Managing human resources in order to promote knowledge management and technical innovation, Management Research, 5( 2), 83-100.
  • Jiménez-Jiménez, D. , Sanz-Valle, R., (2008). Could HRM support organizational innovation?, ,International Journal of Human Resource Management, 19(7), 1208-1221.
  • Kohli, A. K., Jaworski, B. J. , (1990). Market Orientation: The Construct, Research Propositions, and Managerial Implications., Journal of Marketing, 54 (April), 1-8.
  • Lado, A.A. and Wilson, C.M. (1994). Human Resource Systems and Sustained Competitive Advantage, A Competency – Based Perspective, Academy of Management, Review,19, 699-727. Laursen, K, Foss N.J., New human resource management practices, complementarities, and the impact on innovation performance, Cambridge Journal Economics, 2003 27(2), 243–63.
  • Leonard, J. A.,Waldman, C., (2007). An empirical model of the sources of innovation in the U.S.manufacturing sector, Business Economics, 42 (4), 33-45.
  • Liu, S., Lou, X., & Shi, Y. (2003). Market oriented organizations in an emerging economy: A study of missing links. Journal of Business Research , 56, 135-172.
  • Lukas, B. A., & Ferrell, O. (2000). The effect of market orientation on product innovation. Journal of Academy of Marketing Science , 28 (2), 239-247.
  • Martin, J., & Grbac, B. (2003). Using supply chain management to leverage a firm's market orientation. Industrıal Marketing Management , 32 (1), 25-38.
  • McNamara, C. (1972). The Present Status of Marketing Concept. Journal of Marketing , 36, 50-57. Movando, F.T., Chimhanzi, J., Stewart, J. (2005). Learning orientation and market orientation: Relationship with innovation, human resource practices and performance, European Journal of Marketing, 39(11), 1235-1263.
  • Narver, J. C., & Slater, S. F. (1990). The effect of a market orientation on business profitability. Journal of Marketing , 20-37.
  • flazoğlu, S., & Koçak, . (2012). Stratejik yönlülüklerin yenilik ve performans üzerindeki etkisi. Çankırı Karatekin Üniversitesi İİBF Dergisi , 2 (1), 121-144.
  • Peçen,Ü., Kaya, . (2013). merı ka Bı rleşik Devletlerı ı rmalarinda nsan Kaynakları Yönetı mi Uygulamaları, rganı zasyonel klim e rganı zasyonel Yenı lı kçı lı k Düzeyı , Do uş Üniversitesi Dergisi, 14 (1), 95-111
  • Podsakoff. P. M.. & Organ. D. W. (1986). Self-reports in organizational research: Problems and prospects. Journal of Management, 12(4), 531–544.
  • Podsakoff. P. M,. MacKenzie. S. B.. Lee. J.-Y., & Podsakoff. N. P. (2003). Common method biases in behavioral research: A critical review of the literature and recommended remedies. Journal of Applied Psychology, 88, 879-903.
  • Slater, S.F., Narver, J.C., (1994). Does competitive environment moderate the market orientationperformance relationship?, Journal of Marketing ,58 (1), 46-55 Saa-Perez, P. D., Garcia-Falcon, J. M., (2002). A Resource-Based View of Human Resource Management and Organizational Capabilities Development, International Journal of Human Resource Management, 13(1), 123-140.
  • Shipton, H., West, M., A., Dawson, J.F., Birdi, K. Patterson, M. (2006) .HRM as a predictor of innovation, Human Resource Management Journal, 16,( 1), 3-27.
  • Songur, A., (2009). Hı zmet şletmelerı nde Pazar Yönlülük e Türk Bankacilik Sektörü şletme Uygulamalarının Değerlendı rilmesı : Isparta l Merkezinde Bir Uygulama, T.C. Süleyman Demirel Üniversitesi İşletme ABD Yüksek Lisans Tezi, Isparta.
  • Soylu, ., & Öztürk Göl, M. (2010). Management Innovation. Sosyo Ekonomi , 1, 112-130
  • Tan, L.C., Nasurdin, A. M. (2011) Human Resource Management Practices and Organizational Innovation: Assessing the Mediating Role of Knowledge Management Effectiveness, Electronic Journal of Knowledge Management, 9 (2), 155-167.
  • Thompson, J. D. (1967), Organizations in Action, New York, NY: Mc Graw-Hill Book Company. Wheelwright, S. C.; Kim, B. C., Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency, and Quality, New York: Free Press, 1992.
  • Wei, Q.L., Lau, Chung-Ming, (2005). Market orientation, HRM importance and competency: determinants of strategic HRM in Chinese firms, The International Journal of Human Resource Management, 16 (10) , 1901-1918.
  • Wei, Q.L., Lau, Chung-Ming, (2008). The Impact of Market Orientation and Strategic HRM on Firm Performance: The Case of Chinese Enterprises, Journal of International Business Studies, 39( 6) , 980-995.
  • Wei, Q.L.; Liu, J., & Herndon, N. C. (2011). SHRM and Product Innovation: Testing the Moderating Effects of Organizational Culture and Structure in Chinese Firms. International Journal of Human Resource Management, 22, 19-33.
  • Wright, P. M. , Dunford, B. B., Snell, S. A. (2001).Human resources and the resource based view of the firm, Journal of Management, 27, 701-721.
Toplam 56 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Bölüm Makaleler
Yazarlar

Mine Afacan Fındıklı Bu kişi benim

Yasin Rofcanı·n Bu kişi benim

Uğur Yozgat Bu kişi benim

Yayımlanma Tarihi 1 Aralık 2014
Yayımlandığı Sayı Yıl 2014 Cilt: 9 Sayı: 2

Kaynak Göster

APA Fındıklı, M. A., Rofcanı·n, Y., & Yozgat, U. (2014). THE RELATIONSHIP BETWEEN MARKET ORIENTATION AND ORGANIZATIONAL INNOVATION: THE ROLE OF THE SHR PRACTICES. Bilgi Ekonomisi Ve Yönetimi Dergisi, 9(2), 121-135.