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The Potential of Podcasts to Create Parasocial Interaction

Year 2024, Issue: 44, 151 - 180, 28.04.2024

Çiğdem Özkan Sev Ali Murat Vural

https://doi.org/10.31123/akil.1426724

Abstract

This study investigates the potentiality of podcasts for parasocial interaction. Podcasts are characterized by their ability to provide space for all kinds of interests without limitations of space and time, to make the listener feel like a part of a conversation with their everyday language, to accompany the listeners during their activities, and to be positioned within the conceptual framework of participatory culture with their production technologies being cheap and accessible to everyone. Like an intimate whisper, podcasts create the impression of an ideal medium in terms of parasocial interaction, a kind of illusion of friendship that individuals feel for media characters. The study aims to test this core hypothesis. In the first phase of the mixed-method study, a quantitative study was conducted and the levels of parasocial interaction experienced by the participants in the podcast medium were investigated with the Parasocial Interaction Scale. As a result of the study, it was determined that parasocial interaction was experienced through podcasts, and a significant difference was found between the level of parasocial interaction and demographic characteristics and podcast listening habits of individuals. The findings of the qualitative study turned out to be parallel with the data obtained from the quantitative study, and it has been observed that the address style, tone, mood and demeanor of podcasters are the most important factors for podcast listeners. The results of the qualitative study indicated that parasocial interaction is possible due to the discourse practices dominating podcast content and the characteristics of the medium.

Keywords

Podcast Parasocial Interaction Orality New Media Mediated Relationships

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Podcastin Parasosyal Etkileşim Doğurma İmkânı

Year 2024, Issue: 44, 151 - 180, 28.04.2024

Çiğdem Özkan Sev Ali Murat Vural

https://doi.org/10.31123/akil.1426724

Abstract

Bu çalışma, podcast mecrasının parasosyal etkileşim kapasitesini sorgulamaktadır. Podcastler yer ve zaman sınırlarına takılmadan, her türden ilgi ve düşünceye alan sağlamaları, gündelik dil ve doğal konuşma tarzı ile dinleyiciye bir sohbetin parçası gibi hissettirmeleri, uğraşları sırasında dinleyicilere eşlik etmeleri gibi özelliklerle karakterize olmakta, üretim teknolojilerinin ucuz ve herkes için erişilebilir olması ile katılımcı kültür kavramsal çerçevesi içinde konumlandırılmaktadır. Dinleyicinin kulağına fısıldayan bu samimi sesin aracısı olan podcastler, bireylerin medya karakterleri için hissettiği bir tür arkadaşlık yanılsaması olan parasosyal etkileşim bakımından ideal bir medyum izlenimi yaratmaktadır. Çalışmada bu temel hipotezin sınanması ve yükselen bir mecra olarak podcastlerin yalnızca teknik olanakları bakımından değil, medya aracılı ilişkiler düzeyinde anlamlandırılması amaçlanmaktadır. Karma yöntem ile yürütülen araştırmanın ilk aşamasında nicel bir çalışma yürütülmüş, Parasosyal Etkileşim Ölçeği ile katılımcıların podcast mecrasında yaşadıkları parasosyal etkileşim düzeyleri araştırılmıştır. Çalışmanın bu ilk aşamasında katılımcıların demografik yapıları ve podcast dinleme alışkanları tespit edilmiş, bu değişkenlerin parasosyal etkileşim düzeyinde yarattığı fark irdelenmiştir. İkinci aşamada ise yarı yapılandırılmış görüşmeler aracılığıyla podcast mecrasının hangi karakteristik özellikleri bakımından parasosyal fenomeni ile ilişkilendirilebileceği üzerinde durulmuş, elde edilen veriler tümevarımsal içerik analizine tabi tutulmuştur. Çalışma neticesinde, podcastler aracılığıyla parasosyal etkileşim yaşandığı tespit edilmiş, parasosyal etkileşim düzeyi ile bireylerin demografik özellikleri ve podcast dinleme alışkanlıkları arasında anlamlı fark bulunmuştur. Nitel çalışma bulguları, nicel çalışmadan elde edilen verilerle aynı doğrultuda olup, podcast yayıncılarının hitap tarzı, üslup, hal ve tavırlarının podcast dinleyicisi için en önemli faktörler olduğu görülmüştür. Nitel çalışmanın sonuçları podcast içeriklerine hâkim söylem pratikleri ve mecranın karakteristik özellikleri itibariyle parasosyal etkileşimin mümkün olduğuna işaret etmiştir.

Keywords

Podcast Parasosyal Etkileşim Sözlülük Yeni Medya Medya Aracılı İlişkiler

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There are 93 citations in total.

Details

Primary Language Turkish
Subjects Journalism, Communication and Media Studies (Other)
Journal Section Tez Özeti
Authors

Çiğdem Özkan Sev 0000-0002-5501-8115

Ali Murat Vural 0000-0001-9330-2929

Early Pub Date April 27, 2024
Publication Date April 28, 2024
Submission Date January 27, 2024
Acceptance Date April 19, 2024
Published in Issue Year 2024 Issue: 44

Cite

APA Özkan Sev, Ç., & Vural, A. M. (2024). Podcastin Parasosyal Etkileşim Doğurma İmkânı. Akdeniz Üniversitesi İletişim Fakültesi Dergisi(44), 151-180. https://doi.org/10.31123/akil.1426724
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