Yapay Zeka ve Büyük Verinin Girişimcilik Üzerindeki Etkisi: Bir Bibliyometrik Analiz

Year 2023, Volume: 7 Issue: 13, 24 - 38, 31.12.2023

Mustafa Yılmaz Selami Özcan

Abstract

Yapay zekâ ve büyük veri kavramları, son yıllarda artan etkileri dolayısıyla farklı bilim dallarında yaygın olarak araştırılmaktadır. Yapay zekâ ve büyük veri alanındaki ilerlemeler girişimcilere birçok fırsat sunarken diğer yandan farklı zorluklarla karşı karşıya bırakmıştır. Bu teknolojik ilerlemeler iş modellerini değiştirmekte, girişimciliği dijital tabanlı olarak geliştirmekte ve farklı girişimcilik türlerinin ortaya çıkmasına olanak sağlamaktadır. Bu noktadan hareketle mevcut çalışma girişimcilikte yapay zekâ ve büyük verinin etkisini anlamlandırabilmeyi ve çalışmaların eğilimini ve temel dönüşümlerini ele alarak alana dair derin bir içgörü elde etmeyi amaçlamaktadır. Bu amaç doğrultusunda Web of Science veri tabanında yer alan ve araştırma konusunda (başlık, özet ve anahtar kelime) büyük veri-yapay zekâ-girişimcilik terimleri bulunan 228 çalışma araştırmanın veri setini oluşturmaktadır. Veri setinde bulunan çalışmalar bibliyometrik analiz yöntemiyle analiz edilecek, VOS Viewer ve R Bibliometrix programları ile çeşitli analizler ve görselleştirme teknikleri uygulanacaktır. Yapay zekâ, büyük veri ve girişimcilik alanında en fazla atıf alan çalışmalar, en fazla atıf alan dergiler, yayınların ülkelere göre dağılımı, yıllara göre yayın sayısı gibi çeşitli başlıklar bibliyometrik göstergeler yardımıyla incelenecektir. Mevcut çalışmanın girişimcilik disiplinindeki değişimleri ve gelişimleri ortaya çıkararak girişimcilik akademisyenleri, eğitimcileri ve uygulayıcıları için yol gösterici bir çalışma olması hedeflenmiştir.

Keywords

Yapay Zekâ, Büyük Veri, Girişimcilik, Bibliyometrik Analiz, Web of Science, VOSviewer, R Bibliometriks

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