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Year 2017, Volume: 7 Issue: 3, 233 - 237, 01.09.2017

Syahida Abd Aziz Muhammad Shahar Jusoh Mohammad Harith Amlus

Abstract

Investigating Critical Success Factors of Brand Loyalty: A Meta-Data Analysis Approach

Year 2017, Volume: 7 Issue: 3, 233 - 237, 01.09.2017

Syahida Abd Aziz Muhammad Shahar Jusoh Mohammad Harith Amlus

Abstract

Brand loyalty is a critical issue faced by organisations. It increases an organisation’s profits and market share. Overlooking brand loyalty among customers raises problems in retaining customers. Besides, retaining the existing customers is more cost efficient rather than gaining and attracting new customers. Thus, this paper explores the elements of brand management that influence customer brand loyalty. This paper conducts a meta-data analysis addressing this lacuna in the literature and helps researchers to understand the concepts and elements used to measure customer brand loyalty. The study found that product quality, brand service quality, brand value and brand image, among others are factors influencing brand loyalty. Brand loyalty can be conceptualized with measurable brand dimensions and tested in future empirical studies for model fitness.

Keywords

Brand Management Brand Loyalty Meta-Data analysis

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Details

Other ID JA46BJ74SB
Journal Section Research Article
Authors

Syahida Abd Aziz This is me

Muhammad Shahar Jusoh This is me

Mohammad Harith Amlus This is me

Publication Date September 1, 2017
Published in Issue Year 2017 Volume: 7 Issue: 3

Cite

APA Aziz, S. A., Jusoh, M. S., & Amlus, M. H. (2017). Investigating Critical Success Factors of Brand Loyalty: A Meta-Data Analysis Approach. International Review of Management and Marketing, 7(3), 233-237.
AMA Aziz SA, Jusoh MS, Amlus MH. Investigating Critical Success Factors of Brand Loyalty: A Meta-Data Analysis Approach. IRMM. September 2017;7(3):233-237.
Chicago Aziz, Syahida Abd, Muhammad Shahar Jusoh, and Mohammad Harith Amlus. “Investigating Critical Success Factors of Brand Loyalty: A Meta-Data Analysis Approach”. International Review of Management and Marketing 7, no. 3 (September 2017): 233-37.
EndNote Aziz SA, Jusoh MS, Amlus MH (September 1, 2017) Investigating Critical Success Factors of Brand Loyalty: A Meta-Data Analysis Approach. International Review of Management and Marketing 7 3 233–237.
IEEE S. A. Aziz, M. S. Jusoh, and M. H. Amlus, “Investigating Critical Success Factors of Brand Loyalty: A Meta-Data Analysis Approach”, IRMM, vol. 7, no. 3, pp. 233–237, 2017.
ISNAD Aziz, Syahida Abd et al. “Investigating Critical Success Factors of Brand Loyalty: A Meta-Data Analysis Approach”. International Review of Management and Marketing 7/3 (September 2017), 233-237.
JAMA Aziz SA, Jusoh MS, Amlus MH. Investigating Critical Success Factors of Brand Loyalty: A Meta-Data Analysis Approach. IRMM. 2017;7:233–237.
MLA Aziz, Syahida Abd et al. “Investigating Critical Success Factors of Brand Loyalty: A Meta-Data Analysis Approach”. International Review of Management and Marketing, vol. 7, no. 3, 2017, pp. 233-7.
Vancouver Aziz SA, Jusoh MS, Amlus MH. Investigating Critical Success Factors of Brand Loyalty: A Meta-Data Analysis Approach. IRMM. 2017;7(3):233-7.