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Year 2017, Volume: 7 Issue: 3, 331 - 337, 01.09.2017

Ade Octavia Hapzi Ali

Abstract

The Model of Market Orientation, Entrepreneurial Orientation and Business Performance of Small and Medium Enterprises

Year 2017, Volume: 7 Issue: 3, 331 - 337, 01.09.2017

Ade Octavia Hapzi Ali

Abstract

Small and medium business in Indonesia has different characteristics with other countries. This research aims to analyze the influence between the orientation of the market and the business performance of small and medium enterprises. Entrepreneurial orientation variables used as the antecedent of market orientation and business performance as of the variable consequences. Design research using the survey sample and FGD with owners of small and medium enterprises as the respondent. By using SEM analysis found that entrepreneurial orientation effect directly against the performance of the business, but the orientation of the market does not have significant influence on performance of the business.

Keywords

market orientation entrepreneurial orientation the performance of the business.

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Details

Other ID JA56ER28AD
Journal Section Research Article
Authors

Ade Octavia This is me

Hapzi Ali This is me

Publication Date September 1, 2017
Published in Issue Year 2017 Volume: 7 Issue: 3

Cite

APA Octavia, A., & Ali, H. (2017). The Model of Market Orientation, Entrepreneurial Orientation and Business Performance of Small and Medium Enterprises. International Review of Management and Marketing, 7(3), 331-337.
AMA Octavia A, Ali H. The Model of Market Orientation, Entrepreneurial Orientation and Business Performance of Small and Medium Enterprises. IRMM. September 2017;7(3):331-337.
Chicago Octavia, Ade, and Hapzi Ali. “The Model of Market Orientation, Entrepreneurial Orientation and Business Performance of Small and Medium Enterprises”. International Review of Management and Marketing 7, no. 3 (September 2017): 331-37.
EndNote Octavia A, Ali H (September 1, 2017) The Model of Market Orientation, Entrepreneurial Orientation and Business Performance of Small and Medium Enterprises. International Review of Management and Marketing 7 3 331–337.
IEEE A. Octavia and H. Ali, “The Model of Market Orientation, Entrepreneurial Orientation and Business Performance of Small and Medium Enterprises”, IRMM, vol. 7, no. 3, pp. 331–337, 2017.
ISNAD Octavia, Ade - Ali, Hapzi. “The Model of Market Orientation, Entrepreneurial Orientation and Business Performance of Small and Medium Enterprises”. International Review of Management and Marketing 7/3 (September 2017), 331-337.
JAMA Octavia A, Ali H. The Model of Market Orientation, Entrepreneurial Orientation and Business Performance of Small and Medium Enterprises. IRMM. 2017;7:331–337.
MLA Octavia, Ade and Hapzi Ali. “The Model of Market Orientation, Entrepreneurial Orientation and Business Performance of Small and Medium Enterprises”. International Review of Management and Marketing, vol. 7, no. 3, 2017, pp. 331-7.
Vancouver Octavia A, Ali H. The Model of Market Orientation, Entrepreneurial Orientation and Business Performance of Small and Medium Enterprises. IRMM. 2017;7(3):331-7.