Research Article
BibTex RIS Cite

EL YAPIMI TAKI GEREKSİNİMLERİNİN KANO MODELİ İLE SINIFLANDIRILMASI VE TATMİN DÜZEYLERİNİN BELİRLENMESİ: OLTU TAŞI ÖRNEĞİ

Year 2023, Volume: 18 Issue: 59, 146 - 169, 31.01.2023
https://doi.org/10.14783/maruoneri.1182319

Abstract

Tüketicilerin satın alma isteğini, satın alacakları ürünlerin sağlayacağı memnuniyet düzeyi belirlemektedir. Fakat üreticiler, çoğu zaman tüketicileri memnun edecek kriter ve unsurları belirleme konusunda yetersiz kalmaktadır. Bu durum zanaat ürünleri için de geçerli olup, sektördeki çabalara rağmen ürünlerin birçoğu beklenen talebi görmemektedir. Pazarda başarılı olmanın yolu, tüketici ihtiyaçlarını anlamak ve tüketici beklentilerini karşılayan ürünler tasarlamak ve geliştirmektir. Bunun için, tüketici ihtiyaç ve beklentilerini kapsamlı bir şekilde analiz etmek ve bu doğrultuda tasarımlar oluşturmak esastır. Böylelikle, kaynak israfı önlenmiş ve ekonomik getirisi sayesinde sektörün devamlılığına katkı sağlanmış olacaktır. Bu çalışma ile, Kano modeli kullanılarak, el yapımı takılara yönelik tüketici ihtiyaçları belirlenecek, sınıflandırılacak ve ortaya çıkan sonuçlar ile zanaatkarlar tarafından yapılan tasarımlar değerlendirilecektir.

References

  • Abdi, H., & Williams, L. J. (2010). Principal Component Analysis: Wiley Interdisciplinary Reviews. Computational Statistics, 2 (4), 433-459. doi: 10.1002/wics.101
  • Atlason, R. S., Giacalone, D., & Parajuly, K. (2017). Product Design in The Circular Economy: Users' Perception of End-Of-Life Scenarios for Electrical and Electronic Appliances. Journal of Cleaner Production, 168, 1059-1069. doi: 10.1016/j.jclepro.2017.09.082
  • Altıntaş, K. M. (2016). Kaybolmaya Yüz Tutmuş Geleneksel Türk El Sanatkârlarının Karşı Karşıya Bulunduğu Ticari Sorunların Analizi, Bilig, 77, 157-182.
  • Baki, B., Basfirinci, C. S., AR, I. M., & Cilingir, Z. (2009). An Application of Integrating SERVQUAL and Kano's Model into QFD for Logistics Services, Asia Pacific Journal of Marketing and Logistics, 21 (1), 106-126. doi: 10.1108/13555850910926272
  • Bayazit, M., Ceylan, U., & Saylan, U. (2012). Geleneksel El Sanatlarının Bölge Turizmine Etkisi: Güneydoğu Anadolu Bölgesi. Batman Üniversitesi Yaşam Bilimleri Dergisi 1 (1), 899-908.
  • Berger, C., Blauth, R., Bolster, C., Burchill, G., DuMouchel, W., Pouliot, F., Richter, R., Rubinoff, A., et al. (1993). Kano’s Methods for Understanding Customer-Defined Quality, The Center for Quality Management Journal, 2 (4), 3-36.
  • Bilgili, B., Erciş, A., & Ünal, S. (2011). Kano Model Application in New Product Development and Customer Satisfaction (adaptation of traditional art of tile making to jewelries), Procedia-Social and Behavioral Sciences 24, 829-846. doi: 10.1016/j.sbspro.2011.09.058
  • Bro, R., & Smilde, A. K. (2014). Principal Component Analysis, Analytical Methods, 6 (9), 2812-2831. doi: 10.1039/C3AY41907J
  • Calder, B. J. (1977). Focus groups and the nature of qualitative marketing research, Journal of Marketing research, 14 (3), 353-364. doi: 10.1177/002224377701400311
  • Campbell, C. (2005). The craft consumer: Culture, craft and consumption in a postmodern society, Journal of consumer culture 5 (1), 23-42. doi: 10.1177/1469540505049843
  • Chen, K. J., Yeh, T. M., F. Pai, Y., & Chen, D. F. (2018). Integrating Refined Kano Model and QFD for Service Quality Improvement in Healthy Fast-Food Chain Restaurants, International Journal of Environmental Research and Public Health, 15 (7), 1310. doi: 10.3390/ijerph15071310
  • Chen, M.C., K. Chang C., Hsu, C. L., & I. Yang, C. (2011). Understanding the relationship between service convenience and customer satisfaction in home delivery by Kano model, Asia Pacific Journal of Marketing and Logistics, 23 (3), 386-410. doi: 10.1108/13555851111143277
  • Chen, S. C., Chang, L., & Huang, T. H. (2009). Applying Six-Sigma Methodology in the Kano Quality Model: An Example of the Stationery Industry, Total Quality Management 20 (2), 153-170. doi: 10.1080/14783360802622847
  • Dana, L. P. (2001). The education and training of entrepreneurs in Asia, Education+Training 43 (8/9), 405-416. doi: 10.1108/EUM0000000006486
  • Dash, M. (2010). Buyers' Preferences for Purchase of Selected Handicrafts with Special Reference to Orissa, IUP Journal of Management Research, 9 (6), 38-56.
  • Ek, F. İ., & Çıkış, Ş. (2015). Integrating the Kano Model into Architectural Design: Quality Measurement in Mass‐Housing Units, Total Quality Management and Business Excellence, 26, 400–414. doi: 10.1080/14783363.2013.835898
  • Griffin, A., & Hauser, J. R. (1993). The Voice of the Customer, Marketing science, 12 (1), 1-27. doi: 10.1287/mksc.12.1.1
  • Gumus Ciftci, H., & Walker, S. (2017). Design for grassroots production in eastern Turkey through the revival of traditional handicrafts, The Design Journal, 20 (1), 2991-3004. 10.1080/14606925.2017.1352808
  • Gundolf, K., Jaouen A., & Gast, J. (2018). Motives for strategic alliances in cultural and creative industries, Creativity and Innovation Management, 27 (2), 148-160. doi: 10.1111/caim.12255
  • Hanan, M., and Karp, P. (1989). Customer Satisfaction: How to Maximize. Measure and Market Your Company's" Ultimate Product". New York: American Management Association.
  • Hassan, M. F., M. R. Rahman, A., Arifin, M. T., Ismail, A. E., Rasidi, I. M., Zulafif, M. R., & Ahmad, M. F. (2017). Preliminary Study on Kano Model in the Conceptual Design Activities for Product Lifecycle Improvement, Materials Science and Engineering, 226, 1–9.
  • Herzberg, F., Bernard, M., & Snyderman, B. B. (1959). The Motivation to Work. New York: Wiley.
  • Huang, J. W. (2017). Application of Kano Model in Requirements Analysis of Y Company’s Consulting Project, American Journal of Industrial and Business Management, 7, 910-918. doi: 10.4236/ajibm.2017.77064
  • Huddin, M. N., & Nafiudin, N. (2021). Pendampingan Peningkatan Ekonomi Kreatif Kelurahan Pabuaran Kecamatan Walantaka Kota Serang Melalui Implementasi Kano Model dan E-commerce, KUAT: Keuangan Umum dan Akuntansi Terapan, 3 (2), 121-129.
  • İftar, G. K. (2004). Özel eğitimde fokus grup araştırmaları, Ankara Üniversitesi Eğitim Bilimleri Fakültesi Özel Eğitim Dergisi, 5 (1),
  • Kano, N. (2001). Life Cycle and Creation of Attractive Quality, Proceeding of the 4th International QMOD Conference Quality Management and Organizational Development, Linköping, September, 18–36.
  • Kano, N., Seraku, N., Takahashi, F., & Tsjui, S. (1984). Attractive Quality and Must Be Quality, Hinshitsu, 14(2), 147-156.
  • Kumar, D., & Rajeev, P. V. (2013). A new strategic approach for marketing of Handicraft Products, International Journal of Applied Services Marketing Perspectives, 2 (3), 540.
  • Kühne, B., Vanhonacker, F., Gellynck, X., & Verbeke, W. (2010). Innovation in traditional food products in Europe: Do sector innovation activities match consumers acceptance? Food quality and preference, 21 (6), 629-638. doi: 10.1016/j.foodqual.2010.03.013
  • Lin, F. H., Tsai, S. B., Lee, Y. C., Hsiao, C. F., Zhou, J., Wang, J., & Shang, Z. (2017). Empirical Research on Kano’s Model and Customer Satisfaction, PloS One, 12 (9), e0183888. doi: 10.1371/journal.pone.0183888
  • Lin, S. P., Yang, C. L., Chan, Y. H., & Sheu, C. (2010). Refining Kano's ‘Quality Attributes–Satisfaction model: A Moderated Regression Approach, International Journal of Production Economics, 126 (2), 255-263. doi: 10.1016/j.ijpe.2010.03.015
  • Löfgren, M., Witell, L., & Gustafsson, A. (2011). Theory of Attractive Quality and Life Cycles of Quality Attributes, The TQM Journal, 23 (2), 235-246. doi: 10.1108/17542731111110267
  • Mack, H., & Karp, P. (1989). Customer Satisfaction: How to Maximize, Measure and Market Your Company's Ultimate Product. New York: Amacom.
  • Makhitha, K. M. (2016). Do Small Craft Businesses Need Strategic Marketing to Survive? Investment management and financial innovations, 13 (2), 399-404. doi:10.21511/imfi.13(2-2).2016.15
  • Matzler, K., & Hinterhuber, H. H. (1998). How to Make Product Development Projects More Successful by Integrating Kano’s Model of Customer Satisfaction into Quality Function Deployment, Technovation, 18 (1), 25-38. doi: 10.1016/S0166-4972(97)00072-2
  • Melda, G. (2019). Tarihsel Süreçte Takı Tasarımında Kullanılan Malzemelerin Değişimi ve Çağdaş Uygulamalarda Yeni Alternatifler: Seramik Ve Porselen, Jornal of Interdisiplinary and Intercultural Art, 4 (9), 167
  • Menteşeli, M. (2007). Doğu Anadolu Bölgesi Erzurum İli Oltu Taşı İşlemeciliği ve Kullanım Alanlarının El Sanatları Açısından İncelenmesi. Ankara: Gazi Üniv. Eğitim Bil. Ens.
  • Mendoza-Ramírez, L., & Toledo-López, A. (2014). Strategic orientation in handicraft subsistence businesses in Oaxaca, Mexico, Journal of Marketing Management, 30 (5-6), 476-500. doi: 10.1080/0267257X.2014.893248
  • Nagori, N., & Saxena, K. (2012). Marketing of rural handicraft products through retail format: a synthetic review, Annals of management research, 2 (1), 45-59.
  • Naipinit, A., Promsaka, T., Sakolnakorn, N., & Kroeksakul, P. (2016). Strategic management of community enterprises in the upper northeast region of Thailand, Journal of Enterprising Communities: People and Places in the Global Economy, 10 (4), 346-362.
  • Oh, J. C., Yoon, S. J., & Park, B. (2012). A Structural Approach to Examine the Quality Attributes of E‐Shopping Malls Using the Kano Model, Asia Pacific Journal of Marketing and Logistics, 24, 305-327. doi: 10.1108/13555851211218075
  • Öter, Z. (2010). Touristification of Cultural Heritage, Identities Tested by Marketing of Handcrafts to Tourists in Turkey: The Case of Görece, European journal of tourism research 3 (1), 77–79.
  • Özdemir, N. (2018). Geleneksel Bilgi ve Kültür Ekonomisi, Türk Dünyası İncelemeleri Dergisi, 18 (1), 1-28
  • Paige, R. C. (2009). Profiles of successful craft micro-retailers, Journal of Developmental Entrepreneurship, 14 (04), 393-412. doi: 10.1142/S1084946709001326
  • Pugna, A., Potra, S., Negrea, R., Miclea, Ş., & Mocan, M. (2016). A Refined Quality Attribute Classification Model for New Product and Service Strategic Design, Procedia Computer Science, 91, 296-30. doi: 10.1016/j.procs.2016.07.080
  • Scrase, T. J. (2003). Precarious Production: Globalisation and Artisan Labour in the Third World. Third World Quarterly, 24 (3), 449-461. doi: 10.1080/0143659032000084401
  • Shafi, M. (2020). Sustainable development of micro firms: examining the effects of cooperation on handicraft firm’s performance through innovation capability, International Journal of Emerging Markets, 16 (8), 1634-1651 doi: 10.1108/IJOEM-11-2019-0989
  • Shafi, M., Junrong, L., Yang, Y., Jian, D., I. Rahman, U., & Moudi, M. (2021). Factors Influencing the Consumer Acceptance of Innovation in Handicraft Products, SAGE Open, 11 (4), 1-16 doi: 10.1177/21582440211061528
  • Shahin, A., & Zairi, M. (2009). Kano Model: A Dynamic Approach for Classifying and Prioritising Requirements of Airline Travellers with Three Case Studies on International Airlines, Total Quality Management 20 (9), 1003-1028. doi: 10.1080/14783360903181867
  • Tan, K. C., & Pawitra, T. A. (2001). Integrating SERVQUAL and Kano’s Model into QFD for Service Excellence Development, Managing Service Quality, 11 (6), 418–430. doi: 10.1108/EUM0000000006520
  • Tontini, G. (2007). Integrating the Kano Model and QFD for Designing New Products, Total Quality Management, 18 (6), 599-612. doi: 10.1080/14783360701349351
  • Toy, S., E. Eymirli, B., & Gürbüz, G. (2017). Oltu Taşı Değer Zinciri Analizi, Megaron, 12 (1), 121-126. doi: 10.5505/megaron.2016.58672
  • Wu, Y., & Kang, X. (2021). Research on Inheritance and Innovation of Bamboo Weaving Technology in Zhejiang Province Based on Cultural Gene Extraction and Transformation. International Conference on Intelligent Human Systems Integration, Cham, Febryary, 882-888
  • Yang, Y., & Shafi, M. (2020). How does customer and supplier cooperation in micro-enterprises affect innovation? Evidence from Pakistani handicraft micro-enterprises, Asian Business & Management, 19 (5), 530-559 doi: 10.1057/s41291-019-00072-4
  • Zhan, X., & Walker, S. (2018). Value direction: Moving crafts toward sustainability in the Yangtze River Delta, China, Sustainability, 10 (4), 1252 doi:10.3390/su10041252
  • Zhou, C. J., & P. Hu, F. (2021). Design Strategy of Rural Handicraft Products Based on Kano Model. International Conference on Computer Technology and Media Convergence Design, April, 54-57

CLASSIFYING CUSTOMER HANDCRAFT JEWELLERY REQUIREMENTS AND DETERMINING SATISFACTION LEVELS USING THE KANO MODEL: A CASE STUDY OF OLTU STONE (JET STONE)

Year 2023, Volume: 18 Issue: 59, 146 - 169, 31.01.2023
https://doi.org/10.14783/maruoneri.1182319

Abstract

Manufacturers face a constant challenge of determining how to satisfy customers, and customer satisfaction largely determines customers’ willingness to buy the products. The principal way to succeed in the market is to understand customer needs and design and develop products that meet customer expectations. To accomplish this, analysis of customer needs, expectations and requirements should be conducted. Despite efforts in the handcraft sector, many products still fail to live up to customers’ expectations. When such products enter into the market, resources are wasted. It is essential to thoroughly analyse consumer needs and form designs accordingly to prevent such failure. The aim of this study was to classify consumer requirements for handcrafted jewellery and determine how much craftsmen products satisfy them. The Kano classification was grouped under three categories: exciting, expected and indifferent. In all the analyses, handcrafts were categorised under existing requirements, such as exclusive design and nature-inspired craft.

References

  • Abdi, H., & Williams, L. J. (2010). Principal Component Analysis: Wiley Interdisciplinary Reviews. Computational Statistics, 2 (4), 433-459. doi: 10.1002/wics.101
  • Atlason, R. S., Giacalone, D., & Parajuly, K. (2017). Product Design in The Circular Economy: Users' Perception of End-Of-Life Scenarios for Electrical and Electronic Appliances. Journal of Cleaner Production, 168, 1059-1069. doi: 10.1016/j.jclepro.2017.09.082
  • Altıntaş, K. M. (2016). Kaybolmaya Yüz Tutmuş Geleneksel Türk El Sanatkârlarının Karşı Karşıya Bulunduğu Ticari Sorunların Analizi, Bilig, 77, 157-182.
  • Baki, B., Basfirinci, C. S., AR, I. M., & Cilingir, Z. (2009). An Application of Integrating SERVQUAL and Kano's Model into QFD for Logistics Services, Asia Pacific Journal of Marketing and Logistics, 21 (1), 106-126. doi: 10.1108/13555850910926272
  • Bayazit, M., Ceylan, U., & Saylan, U. (2012). Geleneksel El Sanatlarının Bölge Turizmine Etkisi: Güneydoğu Anadolu Bölgesi. Batman Üniversitesi Yaşam Bilimleri Dergisi 1 (1), 899-908.
  • Berger, C., Blauth, R., Bolster, C., Burchill, G., DuMouchel, W., Pouliot, F., Richter, R., Rubinoff, A., et al. (1993). Kano’s Methods for Understanding Customer-Defined Quality, The Center for Quality Management Journal, 2 (4), 3-36.
  • Bilgili, B., Erciş, A., & Ünal, S. (2011). Kano Model Application in New Product Development and Customer Satisfaction (adaptation of traditional art of tile making to jewelries), Procedia-Social and Behavioral Sciences 24, 829-846. doi: 10.1016/j.sbspro.2011.09.058
  • Bro, R., & Smilde, A. K. (2014). Principal Component Analysis, Analytical Methods, 6 (9), 2812-2831. doi: 10.1039/C3AY41907J
  • Calder, B. J. (1977). Focus groups and the nature of qualitative marketing research, Journal of Marketing research, 14 (3), 353-364. doi: 10.1177/002224377701400311
  • Campbell, C. (2005). The craft consumer: Culture, craft and consumption in a postmodern society, Journal of consumer culture 5 (1), 23-42. doi: 10.1177/1469540505049843
  • Chen, K. J., Yeh, T. M., F. Pai, Y., & Chen, D. F. (2018). Integrating Refined Kano Model and QFD for Service Quality Improvement in Healthy Fast-Food Chain Restaurants, International Journal of Environmental Research and Public Health, 15 (7), 1310. doi: 10.3390/ijerph15071310
  • Chen, M.C., K. Chang C., Hsu, C. L., & I. Yang, C. (2011). Understanding the relationship between service convenience and customer satisfaction in home delivery by Kano model, Asia Pacific Journal of Marketing and Logistics, 23 (3), 386-410. doi: 10.1108/13555851111143277
  • Chen, S. C., Chang, L., & Huang, T. H. (2009). Applying Six-Sigma Methodology in the Kano Quality Model: An Example of the Stationery Industry, Total Quality Management 20 (2), 153-170. doi: 10.1080/14783360802622847
  • Dana, L. P. (2001). The education and training of entrepreneurs in Asia, Education+Training 43 (8/9), 405-416. doi: 10.1108/EUM0000000006486
  • Dash, M. (2010). Buyers' Preferences for Purchase of Selected Handicrafts with Special Reference to Orissa, IUP Journal of Management Research, 9 (6), 38-56.
  • Ek, F. İ., & Çıkış, Ş. (2015). Integrating the Kano Model into Architectural Design: Quality Measurement in Mass‐Housing Units, Total Quality Management and Business Excellence, 26, 400–414. doi: 10.1080/14783363.2013.835898
  • Griffin, A., & Hauser, J. R. (1993). The Voice of the Customer, Marketing science, 12 (1), 1-27. doi: 10.1287/mksc.12.1.1
  • Gumus Ciftci, H., & Walker, S. (2017). Design for grassroots production in eastern Turkey through the revival of traditional handicrafts, The Design Journal, 20 (1), 2991-3004. 10.1080/14606925.2017.1352808
  • Gundolf, K., Jaouen A., & Gast, J. (2018). Motives for strategic alliances in cultural and creative industries, Creativity and Innovation Management, 27 (2), 148-160. doi: 10.1111/caim.12255
  • Hanan, M., and Karp, P. (1989). Customer Satisfaction: How to Maximize. Measure and Market Your Company's" Ultimate Product". New York: American Management Association.
  • Hassan, M. F., M. R. Rahman, A., Arifin, M. T., Ismail, A. E., Rasidi, I. M., Zulafif, M. R., & Ahmad, M. F. (2017). Preliminary Study on Kano Model in the Conceptual Design Activities for Product Lifecycle Improvement, Materials Science and Engineering, 226, 1–9.
  • Herzberg, F., Bernard, M., & Snyderman, B. B. (1959). The Motivation to Work. New York: Wiley.
  • Huang, J. W. (2017). Application of Kano Model in Requirements Analysis of Y Company’s Consulting Project, American Journal of Industrial and Business Management, 7, 910-918. doi: 10.4236/ajibm.2017.77064
  • Huddin, M. N., & Nafiudin, N. (2021). Pendampingan Peningkatan Ekonomi Kreatif Kelurahan Pabuaran Kecamatan Walantaka Kota Serang Melalui Implementasi Kano Model dan E-commerce, KUAT: Keuangan Umum dan Akuntansi Terapan, 3 (2), 121-129.
  • İftar, G. K. (2004). Özel eğitimde fokus grup araştırmaları, Ankara Üniversitesi Eğitim Bilimleri Fakültesi Özel Eğitim Dergisi, 5 (1),
  • Kano, N. (2001). Life Cycle and Creation of Attractive Quality, Proceeding of the 4th International QMOD Conference Quality Management and Organizational Development, Linköping, September, 18–36.
  • Kano, N., Seraku, N., Takahashi, F., & Tsjui, S. (1984). Attractive Quality and Must Be Quality, Hinshitsu, 14(2), 147-156.
  • Kumar, D., & Rajeev, P. V. (2013). A new strategic approach for marketing of Handicraft Products, International Journal of Applied Services Marketing Perspectives, 2 (3), 540.
  • Kühne, B., Vanhonacker, F., Gellynck, X., & Verbeke, W. (2010). Innovation in traditional food products in Europe: Do sector innovation activities match consumers acceptance? Food quality and preference, 21 (6), 629-638. doi: 10.1016/j.foodqual.2010.03.013
  • Lin, F. H., Tsai, S. B., Lee, Y. C., Hsiao, C. F., Zhou, J., Wang, J., & Shang, Z. (2017). Empirical Research on Kano’s Model and Customer Satisfaction, PloS One, 12 (9), e0183888. doi: 10.1371/journal.pone.0183888
  • Lin, S. P., Yang, C. L., Chan, Y. H., & Sheu, C. (2010). Refining Kano's ‘Quality Attributes–Satisfaction model: A Moderated Regression Approach, International Journal of Production Economics, 126 (2), 255-263. doi: 10.1016/j.ijpe.2010.03.015
  • Löfgren, M., Witell, L., & Gustafsson, A. (2011). Theory of Attractive Quality and Life Cycles of Quality Attributes, The TQM Journal, 23 (2), 235-246. doi: 10.1108/17542731111110267
  • Mack, H., & Karp, P. (1989). Customer Satisfaction: How to Maximize, Measure and Market Your Company's Ultimate Product. New York: Amacom.
  • Makhitha, K. M. (2016). Do Small Craft Businesses Need Strategic Marketing to Survive? Investment management and financial innovations, 13 (2), 399-404. doi:10.21511/imfi.13(2-2).2016.15
  • Matzler, K., & Hinterhuber, H. H. (1998). How to Make Product Development Projects More Successful by Integrating Kano’s Model of Customer Satisfaction into Quality Function Deployment, Technovation, 18 (1), 25-38. doi: 10.1016/S0166-4972(97)00072-2
  • Melda, G. (2019). Tarihsel Süreçte Takı Tasarımında Kullanılan Malzemelerin Değişimi ve Çağdaş Uygulamalarda Yeni Alternatifler: Seramik Ve Porselen, Jornal of Interdisiplinary and Intercultural Art, 4 (9), 167
  • Menteşeli, M. (2007). Doğu Anadolu Bölgesi Erzurum İli Oltu Taşı İşlemeciliği ve Kullanım Alanlarının El Sanatları Açısından İncelenmesi. Ankara: Gazi Üniv. Eğitim Bil. Ens.
  • Mendoza-Ramírez, L., & Toledo-López, A. (2014). Strategic orientation in handicraft subsistence businesses in Oaxaca, Mexico, Journal of Marketing Management, 30 (5-6), 476-500. doi: 10.1080/0267257X.2014.893248
  • Nagori, N., & Saxena, K. (2012). Marketing of rural handicraft products through retail format: a synthetic review, Annals of management research, 2 (1), 45-59.
  • Naipinit, A., Promsaka, T., Sakolnakorn, N., & Kroeksakul, P. (2016). Strategic management of community enterprises in the upper northeast region of Thailand, Journal of Enterprising Communities: People and Places in the Global Economy, 10 (4), 346-362.
  • Oh, J. C., Yoon, S. J., & Park, B. (2012). A Structural Approach to Examine the Quality Attributes of E‐Shopping Malls Using the Kano Model, Asia Pacific Journal of Marketing and Logistics, 24, 305-327. doi: 10.1108/13555851211218075
  • Öter, Z. (2010). Touristification of Cultural Heritage, Identities Tested by Marketing of Handcrafts to Tourists in Turkey: The Case of Görece, European journal of tourism research 3 (1), 77–79.
  • Özdemir, N. (2018). Geleneksel Bilgi ve Kültür Ekonomisi, Türk Dünyası İncelemeleri Dergisi, 18 (1), 1-28
  • Paige, R. C. (2009). Profiles of successful craft micro-retailers, Journal of Developmental Entrepreneurship, 14 (04), 393-412. doi: 10.1142/S1084946709001326
  • Pugna, A., Potra, S., Negrea, R., Miclea, Ş., & Mocan, M. (2016). A Refined Quality Attribute Classification Model for New Product and Service Strategic Design, Procedia Computer Science, 91, 296-30. doi: 10.1016/j.procs.2016.07.080
  • Scrase, T. J. (2003). Precarious Production: Globalisation and Artisan Labour in the Third World. Third World Quarterly, 24 (3), 449-461. doi: 10.1080/0143659032000084401
  • Shafi, M. (2020). Sustainable development of micro firms: examining the effects of cooperation on handicraft firm’s performance through innovation capability, International Journal of Emerging Markets, 16 (8), 1634-1651 doi: 10.1108/IJOEM-11-2019-0989
  • Shafi, M., Junrong, L., Yang, Y., Jian, D., I. Rahman, U., & Moudi, M. (2021). Factors Influencing the Consumer Acceptance of Innovation in Handicraft Products, SAGE Open, 11 (4), 1-16 doi: 10.1177/21582440211061528
  • Shahin, A., & Zairi, M. (2009). Kano Model: A Dynamic Approach for Classifying and Prioritising Requirements of Airline Travellers with Three Case Studies on International Airlines, Total Quality Management 20 (9), 1003-1028. doi: 10.1080/14783360903181867
  • Tan, K. C., & Pawitra, T. A. (2001). Integrating SERVQUAL and Kano’s Model into QFD for Service Excellence Development, Managing Service Quality, 11 (6), 418–430. doi: 10.1108/EUM0000000006520
  • Tontini, G. (2007). Integrating the Kano Model and QFD for Designing New Products, Total Quality Management, 18 (6), 599-612. doi: 10.1080/14783360701349351
  • Toy, S., E. Eymirli, B., & Gürbüz, G. (2017). Oltu Taşı Değer Zinciri Analizi, Megaron, 12 (1), 121-126. doi: 10.5505/megaron.2016.58672
  • Wu, Y., & Kang, X. (2021). Research on Inheritance and Innovation of Bamboo Weaving Technology in Zhejiang Province Based on Cultural Gene Extraction and Transformation. International Conference on Intelligent Human Systems Integration, Cham, Febryary, 882-888
  • Yang, Y., & Shafi, M. (2020). How does customer and supplier cooperation in micro-enterprises affect innovation? Evidence from Pakistani handicraft micro-enterprises, Asian Business & Management, 19 (5), 530-559 doi: 10.1057/s41291-019-00072-4
  • Zhan, X., & Walker, S. (2018). Value direction: Moving crafts toward sustainability in the Yangtze River Delta, China, Sustainability, 10 (4), 1252 doi:10.3390/su10041252
  • Zhou, C. J., & P. Hu, F. (2021). Design Strategy of Rural Handicraft Products Based on Kano Model. International Conference on Computer Technology and Media Convergence Design, April, 54-57
There are 56 citations in total.

Details

Primary Language English
Journal Section Makale Başvuru
Authors

Muhammet Ersegün Erciş 0000-0002-8627-0890

Çiğdem Kaya 0000-0002-6458-4020

Early Pub Date January 27, 2023
Publication Date January 31, 2023
Published in Issue Year 2023 Volume: 18 Issue: 59

Cite

APA Erciş, M. E., & Kaya, Ç. (2023). CLASSIFYING CUSTOMER HANDCRAFT JEWELLERY REQUIREMENTS AND DETERMINING SATISFACTION LEVELS USING THE KANO MODEL: A CASE STUDY OF OLTU STONE (JET STONE). Öneri Dergisi, 18(59), 146-169. https://doi.org/10.14783/maruoneri.1182319

15795

This web is licensed under a Creative Commons Attribution 4.0 International License.

Öneri

Marmara UniversityInstitute of Social Sciences

Göztepe Kampüsü Enstitüler Binası Kat:5 34722  Kadıköy/İstanbul

e-ISSN: 2147-5377