Research Article
BibTex RIS Cite

The Effects of Materialism and Hedonic Shopping Value on the Impulse Buying Behavior: A Study on University Students in Turkey

Year 2021, Volume: 17 Issue: 36, 2518 - 2545, 30.04.2021
https://doi.org/10.26466/opus.778848

Abstract

The purpose of this research is to determine the effects of materialism and hedonic shopping value on impulse buying behavior and the effect of materialism on hedonic shopping value. The study sample was comprised of students selected via convenience sampling method at one state university in the Marmara Region of Turkey. The analysis of the data acquired by face-to-face questionnaire method from a total of 464 university students was performed by factor analysis. Structural equation modeling was used to assess the effects of materialism and hedonic shopping value on impulse buying behavior and the effect of materialism on hedonic shopping value. The findings showed that the success dimension of materialism has a positive effect on all dimensions of hedonic shopping value and that the success and centrality dimensions of materialism have a positive effect on impulse buying behavior. Also, it was observed that the happiness dimension of materialism has a negative effect on impulse buying behavior and all dimensions of hedonic shopping value. Furthermore, it was seen that the social interaction and praise from others dimensions of hedonic shopping value have a negative effect on impulse buying behavior. These findings can help theorist and marketers better understand young people’s impulse buying behaviors.

References

  • Akalın, Ş. H., Toparlı, R., Argunşah, M., Demir, N., Gözaydın, N., Özyetgin, A. M., …Tekeli, S. (2011). Türkçe Sözlük [Turkish Dictionary] (11th ed.), Ankara, Turkey: Türk Dil Kurumu.
  • Altunışık, R., Coşkun, R., Bayraktaroğlu, S., and Yıldırım, E. (2005). Sosyal bilimlerde araştırma yöntemleri: SPSS uygulamalı [Research methods in social sciences: SPSS applied] (4th ed.). Sakarya, Turkey: Sakarya Kitabevi.
  • Amos, C., Holmes, G.R., and Keneson, W.C. (2014). A meta-analysis of consumer impulsive buying. Journal of Retailing and Consumer Services, 21 (2), 86-97.
  • Arnold, M. J., and Reynolds, K. E. (2003). Hedonic shopping motivations. Journal of Retailing, 79(2), 77-95.
  • Aytekin, P., and Ay, C. (2015). Hedonik tüketim ve anlık satın alma ilişkisi [Relationship between hedonic consumption and impulse buying]. Niğde Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 8(1), 141-156.
  • Babin, B. J., Darden, W. R., and Griffin, M. (1994). Work and/or fun: Measuring hedonic and utilitarian shopping value. Journal of Consumer Research, 20(4), 644-656.
  • Badgaiyan, J. A., and Verma, A. (2014). Intrinsic factors affecting impulsive buying behaviour - Evidence from India. Journal of Retailing and Consumer Services, 21, 537–549.
  • Badgaiyan, J. A., and Verma, A. (2015). Does urge to buy impulsively differ from impulse buying behavior? Assessing the impact of situational factors, Journal of Retailing and Consumer Services, 22, 145-155.
  • Bagozzi, R., and Yi, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Sciences, 16(1), 74-94.
  • Beatty, S. E., and Ferrell, M. E. (1998). Impulse buying: Modeling its precursors. Journal of Retailing, 74(2), 169 – 191.
  • Belk, W. R. (1984). Three scales to measure constructs related to materialism: Reliability, validity and relationships to measures of happiness. In T. C. Kinnear (Ed.) Advances in Consumer Research 11, (p. 291- 297). Provo, UT: Association for Consumer Research. Retrieved 02 February 2019, from https://acrwebsite.org/volumes/6260/volumes/v11/NA-11
  • Bellenger, D.N., Robertson, D.H., and Hirschman E.C. (1978). Impulse buying varies by product. Journal of Advertising Research, 18 (6), 15-18. Retrieved 01 March 2019, from http://eds.b.ebscohost.com/eds/pdfviewer/pdfviewer?vid=2andsid=9ffe02ae-3580-4f6a-936d- 0dd0bc8d8cb6%40pdc-v-sessmgr02
  • Bentler, P. M., and Bonett, D. G. (1980). Significance tests and goodness of fit in the analysis of covariance structures. Psychological Bulletin, 88(3), 588-606.
  • Burroughs, J. E., and Rindfleisch, A. (2002). Materialism and well-being: A conflicting values perspective. Journal of Consumer Research, 29(3), 348-370.
  • Büyüköztürk, Ş. (2006). Veri Analizi El Kitabı [Handbook of Data Analysis] (6th ed.), Ankara, Turkey: Pegem A.
  • Cinjarevic, M., Tatic, K., and Petric, S. (2011). See it, like it, buy it! Hedonic shopping motivations and impulse buying. Economic Review: Journal of Economics and Business, 9(1), 3-15.
  • Cobb, C. J., and Hoyer, W. D. (1986). Planned versus impulse purchase behaviour. Journal of Retailing, 62(4), 384-409.
  • Coley, A., and Burgess, B. (2003). Gender differences in cognitive and affective impulse buying. Journal of Fashion Marketing and Management: An International Journal, 7(3), 282-295.
  • Çağlıyan, V., Gültekin, C., and Gelmez, E. (2018). A study on hedonic consumption and impulse buying behavior on university students. In III. Ines Education and Social Science Congress Full Text Book (pp. 1537- 1544), Alanya/Antalya, Turkey.
  • Diener, E. (1994). Assessing subjective well-being: Progress and opportunities. Social Indicators Research, 31(2), 103–157.
  • Diener, E. (2000). Subjective well-being: The science of happiness and a proposal for a national index. American Psychologist, 55(1), 34-43.
  • Dittmar, H., Beattie, J., and Friese, S. (1995). Gender identity and material symbols: Objects and decision considerations in impulse purchases. Journal of Economic Psychology, 16(3), 491-511.
  • Ducoffe, R. H. (1996). Advertising value and advertising on the web. Journal of Advertising Research, 36(5), 21-35.
  • Fitzmaurice, J., and Comegys, C. (2006). Materialism and social consumption. Journal of Marketing Theory and Practice, 14(4), 287-299.
  • Garðarsdóttir, R. B., and Dittmar, H. (2012). The relationship of materialism to debt and financial well-being: The case of Iceland’s perceived prosperity. Journal of Economic Psychology, 33(3), 471-481.
  • Ghani, U., and Jan, F.A. (2011). An exploratory study of the impulse buying behaviour of urban consumers in Peshawar. 2010 International Conference on Business and Economics Research, Vol. 1, Kuala Lumpur, Malaysia: IACSIT Press, Retrieved 01 March 2019, from https://pdfs.semanticscholar.org/a1ea/ dffa5a8798cdc1d850dba50ce382ec096864.pdf
  • George, D., and Mallery, P. (2003). SPSS for Windows step by step: A simple guide and reference 11.0 update. (4th ed.). Boston, MA: Allyn and Bacon.
  • Habing, B. (2005). Exploratory factor analysis. Working Paper. University of South Carolina, Columbia, SC. Retrieved 12 June 2019, from http://people.stat.sc.edu/habing/courses/530/EFA2005.pdf
  • Hair Jr., J. F., Black, W. C., Babin, B. J. and Anderson R. E. (2014). Multivariate data analysis. (7th ed.). Harlow/Essex, UK: Pearson Education. Retrieved 22 June 2019, from https://is.muni.cz/el/1423/podzim2017/PSY028/um/_Hair_-_Multivariate_data_analysis_7th_revised.pdf
  • Hayduk, L. A. (1987). Structural equation modeling with LISREL: Essentials and advances. Baltimore, MD: The Johns Hopkins University Press.
  • Herabadi, A. G., Verplanken, B., and Knippenberg A. V. (2009). Consumption experience of impulse buying in Indonesia: Emotional arousal and hedonistic considerations. Asian Journal of Social Psychology, 12(1), 20-31.
  • Hirschman, E. C. (1983). Predictors of self-projection, fantasy fulfillment and escapism. The Journal of Social Psychology, 120(1), 63-76.
  • Impulse Purchase (n.d.). In Marketing Accountability Standards Board’s online common language marketing dictionary. Retrieved 10 August 2020, https://marketing-dictionary.org/i/impulse-purchase/
  • Jarvenpaa, S. L., Tractinsky, N., and Vitale, M. (2000). Consumer trust in an internet store. Information Technology and Management, 1(1-2), 45-71.
  • Kacen, J. J. (2003). Bricks and amp; clicks and amp; the buying impulse: An investigation of consumer impulse buying behavior in an online and a traditional retail environment. In D. Turley and S. Brown (Eds.), European Advances in Consumer Research 6, (p. 271-276). Provo, UT: Association for Consumer Research. Retrieved 06 February 2019, from http://acrwebsite.org/volumes/11248/ volumes/e06/E-06
  • Kacen, J. J., and Lee, J. A. (2002). The influence of culture on consumer impulsive buying behaviour. Journal of Consumer Psychology, 12(2), 163-176.
  • Karagöz, Y. (2016). SPSS 23 ve AMOS 23 uygulamalı istatistik analizler [SPSS 23 and AMOS 23 applied statistical analysis]. Ankara, Turkey: Nobel Akademik.
  • Kayış, A. (2008). Güvenilirlik analizi [Reliability analysis]. In Ş. Kalaycı (Ed.). SPSS uygulamalı çok değişkenli istatistik teknikleri [SPSS applied multivariate statistical techniques] (p. 403-419). Ankara, Turkey: Asil.
  • Kollat, D. T., and Willett, R. P. (1969). Is impulse purchasing really a useful concept for marketing decisions? The Journal of Marketing, 33(1), 79-83.
  • Li, N. P., Patel, L., Balliet, D., Tov, W., and Scollon, C. N. (2011). The incompatibility of materialism and the desire for children: Psychological insights into the fertility discrepancy among modern countries. Social Indicators Research, 101, 391-404.
  • Lins, S., Bottequin, E., Dóka, A., Golasa A., Hylander, F., Merchán, A., … Pavlović, S. (2013). To think, to feel, to have: The effects of need for cognition, hedonism and materialism on impulse buying tendencies in adolescents. Journal of European Psychology Students, First Work in Progress Special Edition, 25-32.
  • Lins, S., Dóka, Á., Bottequin, E., Odabašić, A., Pavlović, S., Merchán, A., … Hylander, F. (2015). The Effects of Having, Feeling, and Thinking on Impulse Buying in European Adolescents. Journal of International Consumer Marketing, 27(5), 414–428.
  • Mamuaya, N. C., and Tumiwa, A. F. (2017). The effect of situational factor on hedonic shopping motivation and impulsive buying of college students in mall at Manado City. International Journal of Business and Management Invention (IJBMI), 6 (12), 44-50.
  • Miao, L. (2011). Guilty pleasure or pleasurable guilt? Affective experience of impulse buying in hedonic driven consumption. Journal of Hospitality and Tourism Research, 35(1), 79-101.
  • O’Brien, S. (2018, February 23). Consumers cough up $5,400 a year on impulse purchases. CNBC. Retrieved 10 February 2019, from https://www.cnbc.com/2018/02/23/consumers-cough-up-5400-a-year-on-impulse- purchases.html
  • Pallant, J. (2017). SPSS kullanma kılavuzu: SPSS ile adım adım veri analizi [SPSS survival manuel: A step by step guide to data analysis using IBM SPSS] (Trans. S. Balcı and B. Ahi, 2nd ed.). Ankara, Turkey: Anı (Original work published 2015).
  • Point of Purchase Advertising International (2014). Mass merchant shopper engagement study. Retrieved 04 February 2019, from http://memberconnect.shopassociation.org/HigherLogic/System/DownloadDocumentFile.ashx? DocumentFileKey=af210ce1-cdb1-d6fb-7306-8970cb321e60
  • Proctor, C.L., (2014). ‘Subjective well-being’, in A.C. Michalos (ed.), Encyclopedia of quality of life and well- being research, p. 6437–6441, Amsterdam: Springer.
  • Richins, M. L. (1987). Media, materialism, and human happiness. In M. Wallendorf and P. Anderson (Eds.), Advances in Consumer Research 14, (p. 352-356). Provo, UT: Association for Consumer Research. Retrieved 12 February 2019, from http://acrwebsite.org/volumes/6720/volumes/v14/NA-14
  • Richins, M. L., and Dawson, S. (1992). A consumer values orientation for materialism and its measurement: Scale development and validation. Journal of Consumer Research, 19(3), 303-316.
  • Rook, D.W. (1987). The buying impulsive. Journal of Consumer Research, 14(2), 189-199.
  • Rook, D. W., and Fisher, R. J. (1995). Normative influences on impulsive buying behavior. Journal of Consumer Research, 22(3), 305-313.
  • Rook, D. W., and Hoch, S. J. (1985). Consuming impulses. In E. C. Hirschman and M. B. Holbrook (Eds.), Advances in Consumer Research 12, (p. 23-27). Provo, UT: Association for Consumer Research. Retrieved 09 February 2019, from http://acrwebsite.org/volumes/6351/ volumes/v12/NA-12
  • Rudawska, E., Petljak, K., and Stulec, I. (2015). Hedonic or utilitarian buying behaviours - what values do young adult customers seek in online group buying? International Journal Business Performance Management, 16(2/3), 182-197.
  • Scorsolini-Comin, F., and dos Santos, M. A. (2010). The scientific study of happiness and health promotion: an integrative literature review. Revista Latino-Americana de Enfermagem, 18(3), 472–479.
  • Sekeran, U. (1992). Research methods for business: A skill building approach. (2nd ed.). New York, NY: John Wiley and Sons.
  • Sen, S., and Nayak, S. (2019). Influence of materialism on impulse buying among Indian millennials: Does Income Matter? Indian Journal of Marketing, 49(12), 47-60.
  • Seo, J.-H., and Huh, E.-J. (2004). Cross cultural comparison of materialism and hedonic and utilitarian shopping value: Using Korean, American and Japanese college students. Korean Journal of Human Ecology, 13(5), 765-776. Retrieved 12 February 2019, from http://www.koreascience.or.kr/article/ JAKO200429217126252.page
  • Silvera, D. H., Lavack, A. M., and Kropp, F. (2008). Impulse buying: The role of affect, social influence, and subjective wellbeing. Journal of Consumer Marketing, 25(1), 23-33.
  • Stern, H. (1962). The significance of impulse buying today. Journal of Marketing, 26(2), 59-62.
  • Tauber, E. M. (1972). Marketing notes and communications: Why do people shop? Journal of Marketing, 36(4), 46-49.
  • Thomas, M., Desai, K. K., and Seenivasan, S. (2011). How credit card payments increases unhealthy food purchases: visceral regulation of vices. Journal of Consumer Research, 38(1), 126-139.
  • Thomas, R.W., Esper, T. L., and Stank, T. P. (2010). Testing the negative effects of time pressure in retail supply chain relationships. Journal of Retailing, 86(4), 368-382.
  • Thompson, B. (2003). Guidelines for authors reporting score reliability estimates. In B. Thompson (Ed.). Score reliability: Contemporary thinking on reliability issues (pp. 91-102). Thousand Oaks, CA: Sage. Retrieved 22 June 2019, from https://books.google.co.tz/books? id=gv10AwAAQBAJandpg=PA91&hl=tr&source=gbs_toc_r&cad=2#v=onepage&q&f=false
  • Thompson, C. J., Locander, W. B., and Pollio, H. R. (1990). The Lived Meaning of Free Choice: An Existential- Phenomenological Description of Everyday Consumer Experiences of Contemporary Married Women. Journal of Consumer Research, 17(3), 346-361.
  • Tifferet, S., and Herstein, R. (2012). Gender differences in brand commitment, impulse buying, and hedonic consumption. Journal of Product & Brand Management, 21(3), 176-182.
  • Troisi, J. D., Christopher, A. N., and Marek P. (2006). Materialism and money spending disposition as predictors of economic and personality variables. North American Journal of Psychology, 8(3), 421-436.
  • TUIK Turkish Statistical Institute (2019). Youth in Statistics - Period : 2018. Social Structure and Gender Statistic. Press Releases. Retrieved 02 March 2020, from http://www.turkstat.gov.tr/PreTablo.do? alt_id=1068
  • Verplanken, B., Herabadi, A. G., Perry, J. A., and Silvera, D. H. (2005). Consumer style and health: The role of impulsive buying in unhealthy eating. Psychology & Health, 20(4), 429-441.
  • Ward, S., and Wackman, D. (1971). Family and media influences on adolescent learning. American Behavioral Scientist, 14(3), 415-427.
  • Watson, J. (2003). The relationship of materialism to spending tendencies, saving and debt. Journal of Economic Psychology, 24(6), 723-739.
  • Wu, I-L., Chiu, M-L., and Chen, K-W. (2020). Defining the determinants of online impulse buying through a shopping process of integrating perceived risk, expectation-confirmation model, and flow theory issues. International Journal of Information Management, 52, Retrieved 02 March 2020, from https://www.sciencedirect.com/science/article/pii/S0268401219306759
  • Yalova University (2019). 2018 Yılı Faaliyet Raporu [Activity Report for 2018]. Retrieved 25 January 2019, http://oidb.yalova.edu.tr/tr/Page/Icerik/2018-yili-faaliyet-raporu
  • Youn, S., and Faber, R.J. (2000). Impulse buying: Its relation to personality traits and cues. In Stephen J. Hoch and Robert J. Meyer (Eds.), in NA - Advances in Consumer Research 27, (pp. 179-185). Provo, UT: Association for Consumer Research. Retrieved 02 March 2020, from https://www.acrwebsite.org/volumes/8383/volumes/ v27/NA-27
  • Yu, C., and Bastin, M. (2010). Hedonic shopping value and impulse buying behavior in transitional economies: A symbiosis in the Mainland China marketplace. Journal of Brand Management, 18(2), 105-114.

Materyalizm ve Hedonik Alışveriş Değerinin Anlık Satın Alma Davranışı Üzerine Etkileri: Türkiye’deki Üniversite Öğrencileri Üzerine Bir Araştırma

Year 2021, Volume: 17 Issue: 36, 2518 - 2545, 30.04.2021
https://doi.org/10.26466/opus.778848

Abstract

Bu araştırmanın amacı, materyalizm ile hedonik alışveriş değerinin anlık satın alma davranışı üzerindeki etkilerini ve materyalizmin hedonik alışveriş değeri üzerindeki etkisini belirlemektir. Çalışmanın örneklemi, Türkiye’nin Marmara Bölgesi'ndeki bir devlet üniversitesinde kolayda örnekleme yöntemi ile seçilen öğrencilerden oluşmuştur. Toplam 464 üniversite öğrencisinden yüz yüze anket yöntemi ile edinilen verilerin analizi faktör analizi ile yapılmıştır. Materyalizmin ve hedonik alışveriş değerinin anlık satın alma davranışı üzerindeki etkilerini ve materyalizmin hedonik alışveriş değeri üzerindeki etkisini değerlendirmek için yapısal eşitlik modellemesi kullanılmıştır. Bulgular, materyalizmin başarı boyutunun hedonik alışveriş değerinin tüm boyutları üzerinde olumlu bir etkisinin olduğunu ve materyalizmin başarı ve merkeziyetçilik boyutlarının anlık satın alma davranışı üzerinde olumlu bir etkisinin olduğunu göstermiştir. Ayrıca, materyalizmin mutluluk boyutunun, anlık satın alma davranışı ve hedonik alışveriş değerinin tüm boyutları üzerinde negatif bir etkisinin olduğu görülmüştür. Ayrıca, hedonik alışveriş değerinin sosyal etkileşim ve başkalarından övgü boyutlarının anlık satın alma davranışı üzerinde negatif bir etkisinin olduğu görülmüştür. Bu bulgular, teorisyenler ve pazarlamacıların, gençlerin anlık satın alma davranışlarını daha iyi anlamasına yardımcı olabilir.

References

  • Akalın, Ş. H., Toparlı, R., Argunşah, M., Demir, N., Gözaydın, N., Özyetgin, A. M., …Tekeli, S. (2011). Türkçe Sözlük [Turkish Dictionary] (11th ed.), Ankara, Turkey: Türk Dil Kurumu.
  • Altunışık, R., Coşkun, R., Bayraktaroğlu, S., and Yıldırım, E. (2005). Sosyal bilimlerde araştırma yöntemleri: SPSS uygulamalı [Research methods in social sciences: SPSS applied] (4th ed.). Sakarya, Turkey: Sakarya Kitabevi.
  • Amos, C., Holmes, G.R., and Keneson, W.C. (2014). A meta-analysis of consumer impulsive buying. Journal of Retailing and Consumer Services, 21 (2), 86-97.
  • Arnold, M. J., and Reynolds, K. E. (2003). Hedonic shopping motivations. Journal of Retailing, 79(2), 77-95.
  • Aytekin, P., and Ay, C. (2015). Hedonik tüketim ve anlık satın alma ilişkisi [Relationship between hedonic consumption and impulse buying]. Niğde Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 8(1), 141-156.
  • Babin, B. J., Darden, W. R., and Griffin, M. (1994). Work and/or fun: Measuring hedonic and utilitarian shopping value. Journal of Consumer Research, 20(4), 644-656.
  • Badgaiyan, J. A., and Verma, A. (2014). Intrinsic factors affecting impulsive buying behaviour - Evidence from India. Journal of Retailing and Consumer Services, 21, 537–549.
  • Badgaiyan, J. A., and Verma, A. (2015). Does urge to buy impulsively differ from impulse buying behavior? Assessing the impact of situational factors, Journal of Retailing and Consumer Services, 22, 145-155.
  • Bagozzi, R., and Yi, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Sciences, 16(1), 74-94.
  • Beatty, S. E., and Ferrell, M. E. (1998). Impulse buying: Modeling its precursors. Journal of Retailing, 74(2), 169 – 191.
  • Belk, W. R. (1984). Three scales to measure constructs related to materialism: Reliability, validity and relationships to measures of happiness. In T. C. Kinnear (Ed.) Advances in Consumer Research 11, (p. 291- 297). Provo, UT: Association for Consumer Research. Retrieved 02 February 2019, from https://acrwebsite.org/volumes/6260/volumes/v11/NA-11
  • Bellenger, D.N., Robertson, D.H., and Hirschman E.C. (1978). Impulse buying varies by product. Journal of Advertising Research, 18 (6), 15-18. Retrieved 01 March 2019, from http://eds.b.ebscohost.com/eds/pdfviewer/pdfviewer?vid=2andsid=9ffe02ae-3580-4f6a-936d- 0dd0bc8d8cb6%40pdc-v-sessmgr02
  • Bentler, P. M., and Bonett, D. G. (1980). Significance tests and goodness of fit in the analysis of covariance structures. Psychological Bulletin, 88(3), 588-606.
  • Burroughs, J. E., and Rindfleisch, A. (2002). Materialism and well-being: A conflicting values perspective. Journal of Consumer Research, 29(3), 348-370.
  • Büyüköztürk, Ş. (2006). Veri Analizi El Kitabı [Handbook of Data Analysis] (6th ed.), Ankara, Turkey: Pegem A.
  • Cinjarevic, M., Tatic, K., and Petric, S. (2011). See it, like it, buy it! Hedonic shopping motivations and impulse buying. Economic Review: Journal of Economics and Business, 9(1), 3-15.
  • Cobb, C. J., and Hoyer, W. D. (1986). Planned versus impulse purchase behaviour. Journal of Retailing, 62(4), 384-409.
  • Coley, A., and Burgess, B. (2003). Gender differences in cognitive and affective impulse buying. Journal of Fashion Marketing and Management: An International Journal, 7(3), 282-295.
  • Çağlıyan, V., Gültekin, C., and Gelmez, E. (2018). A study on hedonic consumption and impulse buying behavior on university students. In III. Ines Education and Social Science Congress Full Text Book (pp. 1537- 1544), Alanya/Antalya, Turkey.
  • Diener, E. (1994). Assessing subjective well-being: Progress and opportunities. Social Indicators Research, 31(2), 103–157.
  • Diener, E. (2000). Subjective well-being: The science of happiness and a proposal for a national index. American Psychologist, 55(1), 34-43.
  • Dittmar, H., Beattie, J., and Friese, S. (1995). Gender identity and material symbols: Objects and decision considerations in impulse purchases. Journal of Economic Psychology, 16(3), 491-511.
  • Ducoffe, R. H. (1996). Advertising value and advertising on the web. Journal of Advertising Research, 36(5), 21-35.
  • Fitzmaurice, J., and Comegys, C. (2006). Materialism and social consumption. Journal of Marketing Theory and Practice, 14(4), 287-299.
  • Garðarsdóttir, R. B., and Dittmar, H. (2012). The relationship of materialism to debt and financial well-being: The case of Iceland’s perceived prosperity. Journal of Economic Psychology, 33(3), 471-481.
  • Ghani, U., and Jan, F.A. (2011). An exploratory study of the impulse buying behaviour of urban consumers in Peshawar. 2010 International Conference on Business and Economics Research, Vol. 1, Kuala Lumpur, Malaysia: IACSIT Press, Retrieved 01 March 2019, from https://pdfs.semanticscholar.org/a1ea/ dffa5a8798cdc1d850dba50ce382ec096864.pdf
  • George, D., and Mallery, P. (2003). SPSS for Windows step by step: A simple guide and reference 11.0 update. (4th ed.). Boston, MA: Allyn and Bacon.
  • Habing, B. (2005). Exploratory factor analysis. Working Paper. University of South Carolina, Columbia, SC. Retrieved 12 June 2019, from http://people.stat.sc.edu/habing/courses/530/EFA2005.pdf
  • Hair Jr., J. F., Black, W. C., Babin, B. J. and Anderson R. E. (2014). Multivariate data analysis. (7th ed.). Harlow/Essex, UK: Pearson Education. Retrieved 22 June 2019, from https://is.muni.cz/el/1423/podzim2017/PSY028/um/_Hair_-_Multivariate_data_analysis_7th_revised.pdf
  • Hayduk, L. A. (1987). Structural equation modeling with LISREL: Essentials and advances. Baltimore, MD: The Johns Hopkins University Press.
  • Herabadi, A. G., Verplanken, B., and Knippenberg A. V. (2009). Consumption experience of impulse buying in Indonesia: Emotional arousal and hedonistic considerations. Asian Journal of Social Psychology, 12(1), 20-31.
  • Hirschman, E. C. (1983). Predictors of self-projection, fantasy fulfillment and escapism. The Journal of Social Psychology, 120(1), 63-76.
  • Impulse Purchase (n.d.). In Marketing Accountability Standards Board’s online common language marketing dictionary. Retrieved 10 August 2020, https://marketing-dictionary.org/i/impulse-purchase/
  • Jarvenpaa, S. L., Tractinsky, N., and Vitale, M. (2000). Consumer trust in an internet store. Information Technology and Management, 1(1-2), 45-71.
  • Kacen, J. J. (2003). Bricks and amp; clicks and amp; the buying impulse: An investigation of consumer impulse buying behavior in an online and a traditional retail environment. In D. Turley and S. Brown (Eds.), European Advances in Consumer Research 6, (p. 271-276). Provo, UT: Association for Consumer Research. Retrieved 06 February 2019, from http://acrwebsite.org/volumes/11248/ volumes/e06/E-06
  • Kacen, J. J., and Lee, J. A. (2002). The influence of culture on consumer impulsive buying behaviour. Journal of Consumer Psychology, 12(2), 163-176.
  • Karagöz, Y. (2016). SPSS 23 ve AMOS 23 uygulamalı istatistik analizler [SPSS 23 and AMOS 23 applied statistical analysis]. Ankara, Turkey: Nobel Akademik.
  • Kayış, A. (2008). Güvenilirlik analizi [Reliability analysis]. In Ş. Kalaycı (Ed.). SPSS uygulamalı çok değişkenli istatistik teknikleri [SPSS applied multivariate statistical techniques] (p. 403-419). Ankara, Turkey: Asil.
  • Kollat, D. T., and Willett, R. P. (1969). Is impulse purchasing really a useful concept for marketing decisions? The Journal of Marketing, 33(1), 79-83.
  • Li, N. P., Patel, L., Balliet, D., Tov, W., and Scollon, C. N. (2011). The incompatibility of materialism and the desire for children: Psychological insights into the fertility discrepancy among modern countries. Social Indicators Research, 101, 391-404.
  • Lins, S., Bottequin, E., Dóka, A., Golasa A., Hylander, F., Merchán, A., … Pavlović, S. (2013). To think, to feel, to have: The effects of need for cognition, hedonism and materialism on impulse buying tendencies in adolescents. Journal of European Psychology Students, First Work in Progress Special Edition, 25-32.
  • Lins, S., Dóka, Á., Bottequin, E., Odabašić, A., Pavlović, S., Merchán, A., … Hylander, F. (2015). The Effects of Having, Feeling, and Thinking on Impulse Buying in European Adolescents. Journal of International Consumer Marketing, 27(5), 414–428.
  • Mamuaya, N. C., and Tumiwa, A. F. (2017). The effect of situational factor on hedonic shopping motivation and impulsive buying of college students in mall at Manado City. International Journal of Business and Management Invention (IJBMI), 6 (12), 44-50.
  • Miao, L. (2011). Guilty pleasure or pleasurable guilt? Affective experience of impulse buying in hedonic driven consumption. Journal of Hospitality and Tourism Research, 35(1), 79-101.
  • O’Brien, S. (2018, February 23). Consumers cough up $5,400 a year on impulse purchases. CNBC. Retrieved 10 February 2019, from https://www.cnbc.com/2018/02/23/consumers-cough-up-5400-a-year-on-impulse- purchases.html
  • Pallant, J. (2017). SPSS kullanma kılavuzu: SPSS ile adım adım veri analizi [SPSS survival manuel: A step by step guide to data analysis using IBM SPSS] (Trans. S. Balcı and B. Ahi, 2nd ed.). Ankara, Turkey: Anı (Original work published 2015).
  • Point of Purchase Advertising International (2014). Mass merchant shopper engagement study. Retrieved 04 February 2019, from http://memberconnect.shopassociation.org/HigherLogic/System/DownloadDocumentFile.ashx? DocumentFileKey=af210ce1-cdb1-d6fb-7306-8970cb321e60
  • Proctor, C.L., (2014). ‘Subjective well-being’, in A.C. Michalos (ed.), Encyclopedia of quality of life and well- being research, p. 6437–6441, Amsterdam: Springer.
  • Richins, M. L. (1987). Media, materialism, and human happiness. In M. Wallendorf and P. Anderson (Eds.), Advances in Consumer Research 14, (p. 352-356). Provo, UT: Association for Consumer Research. Retrieved 12 February 2019, from http://acrwebsite.org/volumes/6720/volumes/v14/NA-14
  • Richins, M. L., and Dawson, S. (1992). A consumer values orientation for materialism and its measurement: Scale development and validation. Journal of Consumer Research, 19(3), 303-316.
  • Rook, D.W. (1987). The buying impulsive. Journal of Consumer Research, 14(2), 189-199.
  • Rook, D. W., and Fisher, R. J. (1995). Normative influences on impulsive buying behavior. Journal of Consumer Research, 22(3), 305-313.
  • Rook, D. W., and Hoch, S. J. (1985). Consuming impulses. In E. C. Hirschman and M. B. Holbrook (Eds.), Advances in Consumer Research 12, (p. 23-27). Provo, UT: Association for Consumer Research. Retrieved 09 February 2019, from http://acrwebsite.org/volumes/6351/ volumes/v12/NA-12
  • Rudawska, E., Petljak, K., and Stulec, I. (2015). Hedonic or utilitarian buying behaviours - what values do young adult customers seek in online group buying? International Journal Business Performance Management, 16(2/3), 182-197.
  • Scorsolini-Comin, F., and dos Santos, M. A. (2010). The scientific study of happiness and health promotion: an integrative literature review. Revista Latino-Americana de Enfermagem, 18(3), 472–479.
  • Sekeran, U. (1992). Research methods for business: A skill building approach. (2nd ed.). New York, NY: John Wiley and Sons.
  • Sen, S., and Nayak, S. (2019). Influence of materialism on impulse buying among Indian millennials: Does Income Matter? Indian Journal of Marketing, 49(12), 47-60.
  • Seo, J.-H., and Huh, E.-J. (2004). Cross cultural comparison of materialism and hedonic and utilitarian shopping value: Using Korean, American and Japanese college students. Korean Journal of Human Ecology, 13(5), 765-776. Retrieved 12 February 2019, from http://www.koreascience.or.kr/article/ JAKO200429217126252.page
  • Silvera, D. H., Lavack, A. M., and Kropp, F. (2008). Impulse buying: The role of affect, social influence, and subjective wellbeing. Journal of Consumer Marketing, 25(1), 23-33.
  • Stern, H. (1962). The significance of impulse buying today. Journal of Marketing, 26(2), 59-62.
  • Tauber, E. M. (1972). Marketing notes and communications: Why do people shop? Journal of Marketing, 36(4), 46-49.
  • Thomas, M., Desai, K. K., and Seenivasan, S. (2011). How credit card payments increases unhealthy food purchases: visceral regulation of vices. Journal of Consumer Research, 38(1), 126-139.
  • Thomas, R.W., Esper, T. L., and Stank, T. P. (2010). Testing the negative effects of time pressure in retail supply chain relationships. Journal of Retailing, 86(4), 368-382.
  • Thompson, B. (2003). Guidelines for authors reporting score reliability estimates. In B. Thompson (Ed.). Score reliability: Contemporary thinking on reliability issues (pp. 91-102). Thousand Oaks, CA: Sage. Retrieved 22 June 2019, from https://books.google.co.tz/books? id=gv10AwAAQBAJandpg=PA91&hl=tr&source=gbs_toc_r&cad=2#v=onepage&q&f=false
  • Thompson, C. J., Locander, W. B., and Pollio, H. R. (1990). The Lived Meaning of Free Choice: An Existential- Phenomenological Description of Everyday Consumer Experiences of Contemporary Married Women. Journal of Consumer Research, 17(3), 346-361.
  • Tifferet, S., and Herstein, R. (2012). Gender differences in brand commitment, impulse buying, and hedonic consumption. Journal of Product & Brand Management, 21(3), 176-182.
  • Troisi, J. D., Christopher, A. N., and Marek P. (2006). Materialism and money spending disposition as predictors of economic and personality variables. North American Journal of Psychology, 8(3), 421-436.
  • TUIK Turkish Statistical Institute (2019). Youth in Statistics - Period : 2018. Social Structure and Gender Statistic. Press Releases. Retrieved 02 March 2020, from http://www.turkstat.gov.tr/PreTablo.do? alt_id=1068
  • Verplanken, B., Herabadi, A. G., Perry, J. A., and Silvera, D. H. (2005). Consumer style and health: The role of impulsive buying in unhealthy eating. Psychology & Health, 20(4), 429-441.
  • Ward, S., and Wackman, D. (1971). Family and media influences on adolescent learning. American Behavioral Scientist, 14(3), 415-427.
  • Watson, J. (2003). The relationship of materialism to spending tendencies, saving and debt. Journal of Economic Psychology, 24(6), 723-739.
  • Wu, I-L., Chiu, M-L., and Chen, K-W. (2020). Defining the determinants of online impulse buying through a shopping process of integrating perceived risk, expectation-confirmation model, and flow theory issues. International Journal of Information Management, 52, Retrieved 02 March 2020, from https://www.sciencedirect.com/science/article/pii/S0268401219306759
  • Yalova University (2019). 2018 Yılı Faaliyet Raporu [Activity Report for 2018]. Retrieved 25 January 2019, http://oidb.yalova.edu.tr/tr/Page/Icerik/2018-yili-faaliyet-raporu
  • Youn, S., and Faber, R.J. (2000). Impulse buying: Its relation to personality traits and cues. In Stephen J. Hoch and Robert J. Meyer (Eds.), in NA - Advances in Consumer Research 27, (pp. 179-185). Provo, UT: Association for Consumer Research. Retrieved 02 March 2020, from https://www.acrwebsite.org/volumes/8383/volumes/ v27/NA-27
  • Yu, C., and Bastin, M. (2010). Hedonic shopping value and impulse buying behavior in transitional economies: A symbiosis in the Mainland China marketplace. Journal of Brand Management, 18(2), 105-114.
There are 75 citations in total.

Details

Primary Language English
Subjects Operation
Journal Section Articles
Authors

Bora Açan 0000-0001-6380-897X

Şeniz Özhan 0000-0003-3898-8192

Duygu Talih Akkaya 0000-0002-7514-8347

Publication Date April 30, 2021
Acceptance Date April 10, 2021
Published in Issue Year 2021 Volume: 17 Issue: 36

Cite

APA Açan, B., Özhan, Ş., & Talih Akkaya, D. (2021). The Effects of Materialism and Hedonic Shopping Value on the Impulse Buying Behavior: A Study on University Students in Turkey. OPUS International Journal of Society Researches, 17(36), 2518-2545. https://doi.org/10.26466/opus.778848