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Öz saygi ve olumsuz değerlendirilme korkusunun dürtüsel ve kompulsif satın almaki rolünün anlaşılması

Year 2023, Volume: 12 Issue: 2, 249 - 269, 30.12.2023
https://doi.org/10.47934/tife.12.02.06

Abstract

Dürtüsel satın alma ve kompulsif satın alma davranışları farklı toplumlarda değişik oranlarda görülmekte olup kısa ve uzun vadede hem bireysel hem de toplumsal bağlamda psikolojik, ekonomik ve sosyolojik açıdan çeşitli sorunlara neden olabilmektedir. Özellikle gelişen mobil teknolojiler, internet, iyileşen ekonomik ve finansal koşullar sayesinde tüketiciler, eskiye oranla hiç olmadığı kadar kolay bir şekilde satın alma yapabilmektedir. Böylesi bir ortamda hem dürtüsel hem de kompulsif satın alma davranışlarının incelenmesi ve bu davranışların altında yatan unsurlara ilişkin bilgi birikimimizin arttırılması önemlidir. Bu bağlamda mevcut araştırmada, öz saygı, olumsuz değerlendirilme korkusu, dürtüsel satın alma eğilimi ve kompulsif satın alma eğilimi arasındaki doğrudan ve dolaylı ilişkilerin incelenmesi amaçlanmıştır. Bu amacı gerçekleştirmek üzere, kartopu örneklemesi yöntemi ile çevrimiçi anket metodu ile 356 katılımcıdan veri toplanmıştır. Toplanılan veriler yapısal eşitlik modellemesinden yararlanılarak analiz edilmiştir. Analiz neticesinde; tüketicilerin öz saygısının olumsuz değerlendirilme korkusunu azalttığı, olumsuz değerlendirilme korkusunun dürtüsel satın alma eğilimini arttırdığı, dürtüsel satın alma eğiliminin kompulsif satın alma eğilimini arttırdığı ve öz saygının olumsuz değerlendirilme korkusu aracılığı ile dürtüsel satın alma eğilimini azalttığı bulgularına ulaşılmıştır.

References

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Understanding the role of self-esteem and fear of negative evaluation in impulsive and compulsive buying

Year 2023, Volume: 12 Issue: 2, 249 - 269, 30.12.2023
https://doi.org/10.47934/tife.12.02.06

Abstract

Impulsive and compulsive buying behaviors have been seen at different rates in different societies and can cause psychological, economic, and sociological problems both individually and socially in the short and long term. Mainly thanks to developing mobile technologies, the internet, and improved economic and financial conditions, consumers can purchase more easily than ever. In such an environment, examining impulsive and compulsive buying behaviors and increasing our knowledge about the factors underlying these behaviors is crucial. In this context, the present study explores the direct and indirect relationships between self-esteem (SE), fear of negative evaluation (FNE), impulsive buying tendency (IBT), and compulsive buying tendency (CBT). With this purpose, data were collected from 356 participants by online survey method with snowball sampling. The data were evaluated via structural equation modeling. Results have shown that consumers' SE decreases FNE and CBT, FNE increases IBT, IBT increases CBT, and SE reduces IBT through FNE.

References

  • Akyüz, A. M., Ayyıldız, Ha., & Yetim, F. (2017). Olumsuz değerlendi̇ri̇lme korkusu ile ani̇-kompulsi̇f satın alma davranışı i̇li̇şki̇si̇nde yatay bi̇reyselli̇k ve/veya normati̇f uyumluluğun olası etkilerinin incelenmesi. Karadeniz Teknik Üniversitesi Sosyal Bilimler Enstitüsü Sosyal Bilimler Dergisi 7(14), 261–274.
  • Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin, 103(3), 411–423. https://doi.org/10.1037/0033-2909.103.3.411
  • Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16(1), 74–94. https://doi.org/10.1007/BF02723327
  • Bagozzi, R. P., Yi, Y., & Phillips, L. W. (1991). Assessing construct validity in organizational research. Administrative Science Quarterly, 36(3), 421–458. https://doi.org/10.2307/2393203
  • Beatty, S. E., & Ferrell, M. E. (1998). Impulse buying: Modeling its precursors. Journal of Retailing, 74(2), 169–191. https://doi.org/10.1016/S0022-4359(99)80092-X
  • Bilgen Kocatürk, E., & Eroğlu, F. (2022). This gorgeous bag is just a click away! The influence of impulse and hedonic buying tendencies on online compulsive buying. TESAM Akademi Dergisi, 9(2), 377–405. https://doi.org/10.30626/tesamakademi.1164103
  • Biolcati, R. (2017). The role of self-esteem and fear of negative evaluation in compulsive buying. Frontiers in Psychiatry, 8(May), 1–8. https://doi.org/10.3389/fpsyt.2017.00074
  • Black, D. W. (2007). A review of compulsive buying disorder. World Psychiatry, 6(1), 14–18.
  • Byrne, B. M. (2016). Structural equation modeling with Amo : Basic concepts, applications, and programming. Routledge, Taylor & Francis Group.
  • Cakanlar, A., & Nguyen, T. (2019). The influence of culture on impulse buying. Journal of Consumer Marketing, 36(1), 12–23. https://doi.org/10.1108/JCM-03-2017-2139
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  • Deniz, E. (2020). Üniversite öğrencilerinde çevrimiçi kompülsif satın alma davranışına etki eden faktörlerin yapısal eşitlik modeliyle incelenmesi. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, (40) https://doi.org/10.30794/pausbed.651161
  • DeSarbo, W. S., & Edwards, E. A. (1996). Typologies of compulsive buying behavior: A constrained clusterwise regression approach. Journal of Consumer Psychology, 5(3), 231–262. https://doi.org/10.1207/s15327663jcp0503_02
  • Dittmar, H. (2005a). A new look at “compulsive buying”: Self-discrepancies and materialistic values as predictors of compulsive buying tendency. Journal of Social and Clinical Psychology, 24(6), 832–859. https://doi.org/10.1521/jscp.2005.24.6.832
  • Dittmar, H. (2005b). Compulsive buying - A growing concern? An examination of gender, age, and endorsement of materialistic values as predictors. British Journal of Psychology, 96(4), 467–491. https://doi.org/10.1348/000712605X53533
  • Eroğlu, F. (2016). Kompulsif satın alma: Kişisel faktörler, postmodern tüketim şekilleri ve reklama karşı tutumun rolüne yönelik bir araştırma. Balıkesir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 19(35), 252–282. https://doi.org/10.31795/baunsobed.645323
  • Ertelt, T. W., Marino, J. M., Mitchell, J. E., & Lancaster, K. (2009). Current status of cognitive-behavioral intervention for compulsive buying disorder. Journal of Contemporary Psychotherapy, 39(4), 213–220. https://doi.org/10.1007/s10879-009-9121-9
  • Faber, R. J., & O’Guinn, T. C. (1992). A clinical screener for compulsive buying. Journal of Consumer Research, 19(3), 459. https://doi.org/10.1086/209315
  • Fenton-O’Creevy, M., Dibb, S., & Furnham, A. (2018). Antecedents and consequences of chronic impulsive buying: Can impulsive buying be understood as dysfunctional self-regulation? Psychology and Marketing, 35(3), 175–188. https://doi.org/10.1002/mar.21078
  • Fornell, C., & Larcker, D. F. (1981). Evaluating SEM with unobservable variables and measurement error. Journal of Marketing Research, 18(February), 39–50.
  • Hague, B., Kellett, S., & Sheeran, P. (2016). Testing the generalizability of impulse control problems in compulsive buying. Journal of Social and Clinical Psychology, 35(4), 269–288. https://doi.org/10.1521/jscp.2016.35.4.269
  • Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate data analysis a global perspective (7th ed.). Pearson Prentice Hall.
  • Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2019). Multivariate data analysis (8th ed.). Cengage.
  • Hanley, A., & Wilhelm, M. S. (1992). Compulsive buying: An exploration into self-esteem and money attitudes. Journal of Economic Psychology, 13(1), 5–18. https://doi.org/10.1016/0167-4870(92)90049-D
  • Harris, M. A., Donnellan, M. B., & Trzesniewski, K. H. (2018). The lifespan self-esteem scale: Initial validation of a new measure of global self-esteem. Journal of Personality Assessment, 100(1), 84–95. https://doi.org/10.1080/00223891.2016.1278380
  • Hirschman, E. C. (1992). The consciousness of addiction: Toward a general theory of compulsive consumption. Journal of Consumer Research, 19(2), 155. https://doi.org/10.1086/209294
  • Kacen, J. J., & Lee, J. A. (2002). The influence of culture on consumer behaviour. Journal of Consumer Psychology, 12(2), 163–176.
  • Kline, R. B. (2005). Principles and practice of structural equation modeling. Guilford Press.
  • Kocovski, N. L., & Endler, N. S. (2000). Social anxiety, self-regulation, and fear of negative evaluation. European Journal of Personality, 14(4), 347–358. https://doi.org/10.1002/1099-0984(200007/08)14:4<347::AID-PER381>3.0.CO;2-7
  • Kwak, H., Zinkhan, G. M., Denise, E., & Larsen, T. (2008). Revisiting normative influences on impulsive buying behavior and an extension to compulsive buying behavior. Journal of International Consumer Marketing, 18(3), 57–80. https://doi.org/10.1300/J046v18n03_04
  • Kyrios, M., Frost, R. O., & Steketee, G. (2004). Cognitions in compulsive buying and acquisition. Cognitive Therapy and Research, 28(2), 241–258. https://doi.org/10.1023/B:COTR.0000021543.62799.32
  • La Greca, A. M., & Lopez, N. (1998). Social Anxiety among adolescents: Linkages with peer relations and friendships. Journal of Abnormal Child Psychology, 26(2), 83–94. https://doi.org/10.1023/A:1022684520514
  • Latimer, A. E., & Ginis, K. A. M. (2005). The importance of subjective norms for people who care what others think of them. Psychology and Health, 20(1), 53–62. https://doi.org/10.1080/08870440412331300002
  • Lejoyeux, M., & Weinstein, A. (2010). Compulsive buying. American Journal of Drug and Alcohol Abuse, 36(5), 248–253. https://doi.org/10.3109/00952990.2010.493590
  • Li, L. H., Yn, L. M., Huey, T. C., Pei, H. P., Cheong, K. C., Ghazali, S. M., Veloo, Y., & Hock, L. K. (2019). Construct validity and reliability of Rosenberg Self-Esteem Scale-Malay (RSES-M) among upper secondary school students in Malaysia. Malaysian Journal of Medicine and Health Sciences, 15(2), 32–38.
  • Lin, Y. H., & Chen, C. Y. (2012). Adolescents’ impulse buying: Susceptibility to interpersonal influence and fear of negative evaluation. Social Behavior and Personality, 40(3), 353–358. https://doi.org/10.2224/sbp.2012.40.3.353
  • Malhotra, N. K. (2010). Marketing research an applied orientation (6th ed.). Pearson Prentice Hall.
  • Malhotra, N. K., Agarwal, J., Peterson, M., & Agarwal, J. (2006). Methodological issues in cross-cultural marketing: A state-of-the-art review. International Marketing Review, 13(5), 7–43.
  • Maraz, A., van den Brink, W., & Demetrovics, Z. (2015). Prevalence and construct validity of compulsive buying disorder in shopping mall visitors. Psychiatry Research, 228(3), 918–924. https://doi.org/10.1016/j.psychres.2015.04.012
  • Netemeyer, R. G., Bearden, W. O., & Teel, J. E. (1992). Consumer susceptibility to interpersonal influence and attributional sensitivity. Psychology and Marketing, 9(5), 379–394. https://doi.org/10.1002/mar.4220090504
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There are 59 citations in total.

Details

Primary Language English
Subjects Marketing in International Trade
Journal Section Research Article
Authors

İsmail Gökhan Cintamür 0000-0002-9371-0188

Early Pub Date December 22, 2023
Publication Date December 30, 2023
Submission Date August 21, 2023
Published in Issue Year 2023 Volume: 12 Issue: 2

Cite

APA Cintamür, İ. G. (2023). Understanding the role of self-esteem and fear of negative evaluation in impulsive and compulsive buying. Trakya Üniversitesi İktisadi Ve İdari Bilimler Fakültesi E-Dergi, 12(2), 249-269. https://doi.org/10.47934/tife.12.02.06

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