Other
BibTex RIS Cite

Facebook Nasıl “Meta”laştı?

Year 2021, Issue: 11, 174 - 179, 30.12.2021

Abstract

Bu yazı, iki gelişmeye odaklanmaktadır. Bunlardan birincisi Facebook’un isim değişikliği; ikincisi ise Facebook’un yani yeni adıyla Meta’nın metaverse’ü. Öncelikle Facebook’un neden isim değişikliğine gittiği tartışılmakta. Şirket, isim değişikliği için çeşitli nedenler sunsa da başka sebeplerin neler olabileceği değerlendirilmekte. Daha sonra ise bir süredir gündemde olan metaverse kavramına odaklanılmakta. Ancak bu değerlendirme yazısında odaklanılan metaverse, Meta’nın yaratmaya çalıştığı evren ile sınırlandırılmıştır.

References

  • Ang, C. (2021, Ekim 6). Top 100 Most Valuable Brands in 2021. Visual Capitalist. https://www.visualcapitalist.com/top-100-most-valuable-brands-in-2021/
  • Bosworth, A. (2021, Eylül 21). Building the Metaverse Responsibly. Facebook. https://about.fb.com/news/2021/09/building-the-metaverse-responsibly/
  • Clayton, J. (2021, Ekim 4). Facebook'u ifşa eden eski çalışanı Frances Haugen: Şirketin önceliği kâr etmek, nefret söylemiyle ve yalan haberle mücadele değil. BBC Türkçe. https://www.bbc.com/turkce/haberler-dunya-58789657
  • Contract for the Web (t. y.). Contract for the Web: https://contractfortheweb.org/
  • DW Türkçe. (2021, Ekim 6). Zuckerberg’den eski Facebook çalışanının iddialarına yanıt. DW. https://www.dw.com/tr/zuckerbergden-eski-facebook-%C3%A7al%C4%B1%C5%9Fan%C4%B1n%C4%B1n-iddialar%C4%B1na-yan%C4%B1t/a-59420170
  • Facebook. (2021, Aralık 9). Opening Horizon Worlds to Everyone 18+ in the US and Canada. Facebook. https://about.fb.com/news/2021/12/horizon-worlds-open-in-us-and-canada/
  • Fuchs, C. (2016). Sosyal Medya -Eleştirel Bir Giriş-. (D. Saraçoğlu, & İ. Kalaycı, Trans.) NotaBene.
  • Goi, C.-L., & Goi, M.-T. (2011). Review on Models and Reasons of Rebranding . International Conference on Social Science and Humanity (pp. 445-449). Singapur: IACSIT Press.
  • Google Trends. (t. y.). Google Trends. https://trends.google.com/trends/explore?date=today%203-m&q=metaverse
  • Heath, A. (2021, Ekim 19). Facebook is planning to rebrand the company with a new name. The Verge: https://www.theverge.com/2021/10/19/22735612/facebook-change-company-name-metaverse
  • Heath, A. (2021b, Ekim 28). Mark Zuckerberg On Why Facebook is Rebranding To Meta. The Verge. https://www.theverge.com/22749919/mark-zuckerberg-facebook-meta-company-rebrand
  • Jr, T. H. (2021, Kasım 3). This 29-year-old book predicted the ‘metaverse’ — and some of Facebook’s plans are eerily similar. CNBC. https://www.cnbc.com/2021/11/03/how-the-1992-sci-fi-novel-snow-crash-predicted-facebooks-metaverse.html
  • Newzoo. (2021). Intro to the Metaverse - Newzoo Trend Report 2021.
  • Oxford English Dictionary. (t. y.). Metaverse. Oxford English Dictionary: https://oxfordenglishdictionary.us/metaverse/ Richter, F. (2021, Şubat 4). Facebook Keeps On Growing. Statista. https://www.statista.com/chart/10047/facebooks-monthly-active-users/
  • Robinson, J. (2017, Haziran 23). The Sci-Fi Guru Who Predicted Google Earth Explains Silicon Valley’s Latest Obsession. Vanity Fair: https://www.vanityfair.com/news/2017/06/neal-stephenson-metaverse-snow-crash-silicon-valley-virtual-reality
  • Statista Research Department. (2021, Şubat 5). Facebook's annual revenue from 2009 to 2020. Statista: https://www.statista.com/statistics/268604/annual-revenue-of-facebook/
  • We are social, Hootsuite. (2021). Digital 2021 July Global Statshot Report. We are social, Hootsuite.
  • Wells, G., Horwitz , J., & Seetharaman, D. (2021, Eylül 14). Facebook Knows Instagram is Toxic for Teen Girls, Company Documents Show. The Wall Street Journal. https://www.wsj.com/articles/facebook-knows-instagram-is-toxic-for-teen-girls-company-documents-show-11631620739
  • Zuboff, S. (2021). Gözetleme Kapitalizmi Çağı. (T. Uzunçelebi, Trans.) Okuyanus.
  • Zuckerberg, M. (2021, Ekim 28). Founder’s Letter, 2021. Facebook: https://about.fb.com/news/2021/10/founders-letter/
Year 2021, Issue: 11, 174 - 179, 30.12.2021

Abstract

References

  • Ang, C. (2021, Ekim 6). Top 100 Most Valuable Brands in 2021. Visual Capitalist. https://www.visualcapitalist.com/top-100-most-valuable-brands-in-2021/
  • Bosworth, A. (2021, Eylül 21). Building the Metaverse Responsibly. Facebook. https://about.fb.com/news/2021/09/building-the-metaverse-responsibly/
  • Clayton, J. (2021, Ekim 4). Facebook'u ifşa eden eski çalışanı Frances Haugen: Şirketin önceliği kâr etmek, nefret söylemiyle ve yalan haberle mücadele değil. BBC Türkçe. https://www.bbc.com/turkce/haberler-dunya-58789657
  • Contract for the Web (t. y.). Contract for the Web: https://contractfortheweb.org/
  • DW Türkçe. (2021, Ekim 6). Zuckerberg’den eski Facebook çalışanının iddialarına yanıt. DW. https://www.dw.com/tr/zuckerbergden-eski-facebook-%C3%A7al%C4%B1%C5%9Fan%C4%B1n%C4%B1n-iddialar%C4%B1na-yan%C4%B1t/a-59420170
  • Facebook. (2021, Aralık 9). Opening Horizon Worlds to Everyone 18+ in the US and Canada. Facebook. https://about.fb.com/news/2021/12/horizon-worlds-open-in-us-and-canada/
  • Fuchs, C. (2016). Sosyal Medya -Eleştirel Bir Giriş-. (D. Saraçoğlu, & İ. Kalaycı, Trans.) NotaBene.
  • Goi, C.-L., & Goi, M.-T. (2011). Review on Models and Reasons of Rebranding . International Conference on Social Science and Humanity (pp. 445-449). Singapur: IACSIT Press.
  • Google Trends. (t. y.). Google Trends. https://trends.google.com/trends/explore?date=today%203-m&q=metaverse
  • Heath, A. (2021, Ekim 19). Facebook is planning to rebrand the company with a new name. The Verge: https://www.theverge.com/2021/10/19/22735612/facebook-change-company-name-metaverse
  • Heath, A. (2021b, Ekim 28). Mark Zuckerberg On Why Facebook is Rebranding To Meta. The Verge. https://www.theverge.com/22749919/mark-zuckerberg-facebook-meta-company-rebrand
  • Jr, T. H. (2021, Kasım 3). This 29-year-old book predicted the ‘metaverse’ — and some of Facebook’s plans are eerily similar. CNBC. https://www.cnbc.com/2021/11/03/how-the-1992-sci-fi-novel-snow-crash-predicted-facebooks-metaverse.html
  • Newzoo. (2021). Intro to the Metaverse - Newzoo Trend Report 2021.
  • Oxford English Dictionary. (t. y.). Metaverse. Oxford English Dictionary: https://oxfordenglishdictionary.us/metaverse/ Richter, F. (2021, Şubat 4). Facebook Keeps On Growing. Statista. https://www.statista.com/chart/10047/facebooks-monthly-active-users/
  • Robinson, J. (2017, Haziran 23). The Sci-Fi Guru Who Predicted Google Earth Explains Silicon Valley’s Latest Obsession. Vanity Fair: https://www.vanityfair.com/news/2017/06/neal-stephenson-metaverse-snow-crash-silicon-valley-virtual-reality
  • Statista Research Department. (2021, Şubat 5). Facebook's annual revenue from 2009 to 2020. Statista: https://www.statista.com/statistics/268604/annual-revenue-of-facebook/
  • We are social, Hootsuite. (2021). Digital 2021 July Global Statshot Report. We are social, Hootsuite.
  • Wells, G., Horwitz , J., & Seetharaman, D. (2021, Eylül 14). Facebook Knows Instagram is Toxic for Teen Girls, Company Documents Show. The Wall Street Journal. https://www.wsj.com/articles/facebook-knows-instagram-is-toxic-for-teen-girls-company-documents-show-11631620739
  • Zuboff, S. (2021). Gözetleme Kapitalizmi Çağı. (T. Uzunçelebi, Trans.) Okuyanus.
  • Zuckerberg, M. (2021, Ekim 28). Founder’s Letter, 2021. Facebook: https://about.fb.com/news/2021/10/founders-letter/
There are 20 citations in total.

Details

Primary Language Turkish
Journal Section Review
Authors

Nihal Kocabay-şener 0000-0003-4018-082X

Early Pub Date December 27, 2021
Publication Date December 30, 2021
Submission Date December 18, 2021
Published in Issue Year 2021 Issue: 11

Cite

APA Kocabay-şener, N. (2021). Facebook Nasıl “Meta”laştı?. Yeni Medya, 2021(11), 174-179.

88x31.png
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.