Araştırma Makalesi
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Yıl 2017, Cilt: 3 Sayı: 1, 174 - 189, 30.06.2017
https://doi.org/10.17261/Pressacademia.2017.402

Öz

Kaynakça

  • Adler, A. P. and Adler, P. (1988). Intense Loyalty in Organizations: A Case Study of College. Administrative Science Quarterly, 33(3), p. 401417.
  • Altuğ, O. (2000). Banka İşlemleri ve Muhasebesi, İstanbul: Türkmen Kitabevi.
  • Ayanoğlu, Y. (2013). Bankaların Yönetimim ve Denetimi, Eskişehir: Web-Ofset.
  • Aydın, S. ve Özer, G. (2005a). The Analysis of Antecedents of Consumer Loyalty in the Turkish Mobile Telecommunication Market, European Journal of Marketing, Vol: 39, No: 7/8, p. 910-925.
  • Aydın, S. ve Özer, G. (2005b). National Customer Satisfaction Indices: An Implementation in the Turkish Mobile Telephone Market, Marketing Intelligence & Planning, Vol: 23, No: 5, p. 486-504.
  • Aslan, Ş. ve Özata, M. (2009). Lider-Üye Etkileşiminin (Lmx) Yöneticiye Duyulan Güven Düzeyine Etkisi, Sosyal Ekonomik Araştırmalar Dergisi, Sayı: 17, p. 95-116.
  • Bin Ismail, H., Talukder, D. and Panni, M. F. A. K. (2006). The Influence of Product Involvement on Brand Loyalty in Malaysia, Proceedings of the Academy of Marketind Studies, Vol: 11, No: 2, p. 7-11.
  • Brennan, L. and Movendo, F. (2000). Involvement: An Unfinished Story? Anzmac Visionary Marketing for the 21th Century: Facing the Challange, Australian & New Zeland Marketing Academy Conference, Griffity University, Gold Coast, Australia.
  • Bloch, P. H. (1981). An Exploration Into The Scaling of Consumers’ Involvement With A Product Class, Advances of consumer Research, Vol: 8, p. 61-65.
  • Bloch, P. H. (1982). Involvement Beyond the Purchase Process: Conceptual Issues and Empirical Investigation, Advances in Consumer Research, 9, p. 413–417.
  • Bloch, P. H. (1986). The Product Enthusiast: Implications for Marketing Strategy, Journal of Consumer Marketing, Vol: 3, No: 3, p. 51-62.
  • Brockington, R. (1993). Financial Management (Sixth Edition), Dp Publications, London.
  • Butler, J. K. (1991). Toward Understanding and Measuring Conditions of Trust: Evolution of a Conditions of Trust Inventory, Journal of Management, 17(3), p. 643-663.
  • Butler, J. K. and Cantrell, S. (1984). A Behavioral Decision Theory Approach to Modeling Dyadic Trust in Superiors and Subordinates, Psychological Reports, 55, p. 19-28.
  • Caruana, A. and Malta, M. (2002). Service Loyalty: The Effects of Service Quality and the Mediating Role of Consumer Satisfaction, European Journal of Marketing, Vol: 36, No: 7/8, p. 811-828.
  • Celsi, R. L. and Olson, J. C. (1988). The Role of Involvement in Attention and Comprehension Processes, Journal of Consumer Research, 15, p. 210–224.
  • Chaudhurı, A. and Holbrook, M. B. (2001). The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty, Journal of Marketing, 65(2), p. 81-93.
  • Chen, Z. X., Tsuı, A. ve Farh, J. L. (2002). Loyalty to Supervisor vs. Organizational Commitment: Relationships to Employee Performance in China. Journal of Occupational and Organizational Psychology, 75(3), p. 339- 356.
  • Çakır, V. (2007). Tüketici İlgilenimini Öçlmek, Selçuk Üniversitesi İletişim Fakültesi Akademik Dergisi, Cilt: 4, Sayı: 4, p. 163-180.
  • Çankaya, F. ve Çilingir, Z. (2008). Hizmet Sadakatinin Geliştirilmesinde Bir Fayda-Maliyet Yaklaşımı: Bankacılık Sektöründe Bir Uygulama, Anadolu Üniversitesi Sosyal Bilimler Dergisi, Cilt: 8, No: 1, p. 25-46.
  • Çilingir, Z. ve Yıldız, S. (2010). Tüketicilerin Ürünlere Olan İlgilenimin Marka Sadakati Üzerindeki Etkisi: Sembolik Nitelikteki Bir Ürün grubu için İstanbul İli Pilot Çalışması, ZKÜ Sosyal Bilimler Dergisi, Cilt: 6, Sayı: 11, p. 79-100.
  • Dalkıç, A. ve Birdir, K. (2015). Yayla Turizmine Katılan Turistlerin Seyehat Motivasyonları, Algılanan Değer, Tatmin Düzeyleri ve Sadakatleri Üzerine Bir Araştırma, Journal of Tourism and Gastronomy Studies, 3/3, p. 3-17.
  • Dölarslan, A. Ş. (2015). Tüketicilerin Ürün İlgilenim ve Bilgi Düzeyinin Marka Sadakatine Etkisinin Fikir Liderliği Kapsamında Değerlendirilmesi, Pazarlama ve Pazarlama Araştırmaları Dergisi, Sayı: 15, p. 23-48.
  • Ennew, C. Watkins, T. and Wright, M. (1995). Marketing Financial Services, Butterworth- Heinemann Ltd., London.
  • Eren, S. S. ve Erge, A. (2012). Marka Güveni, Marka Memnuniyeti ve Müşteri Değerinin Tüketicilerin Marka Sadakati Üzerine Etkisi, Journal of Yasar University, 26(7), p. 4455-4482.
  • Evrard, Y. and Aurier, P. (1996). Identification and Validation of the Components of the Person-Object Relationship, Journal of Business Research, Vol: 37, p. 127-134.
  • Fournier, S. (1998). Consumers and Their Brands: Developing Relationship Theory in Consumer Research, Journal of Consumer Research, Vol: 24, p. 343-373.
  • Gabarro, J. J. (1978). The Development of Trust, Influence, and Expectations, (Eds.) A. G. Athos ve J. J. Gabarro, Interpersonal Behavior Communication an Understanding in Relationship, p. 290-303.
  • Garbarino, E. and Johnson, M. (1999). The Different Roles of Satisfaction, Trust and Commitment in Customer Relationship, Journal of Marketing, 63, p. 70-87.
  • Goldsmith, R. E. and Emmert, J. (1991). Measuring Product Category Involvement: A Multitrait- Multimethod Study, Journal of Business Research, Vol: 23, No: 4, p. 363-371.
  • Greenwald, A. G. and Leavitt, C. (1984). Audience Involvement in Advertising: Four Levels, Journal of Consumer Research, Vol: 11, p. 581592.
  • Gürbüz, A. ve Doğan, M. (2013). Tüketicilerin Markaya Duyduğu Güven ve Marka Bağlılığı İlişkisi, Uluslararası Yönetim İktisat ve İşletme Dergisi, Cilt: 9, Sayı: 19.
  • Ha, C. L. (1998). The Teory of Reasoned Action Applied to Brand Loyalty, Journal of Produvt and Brand Management, 7(1), p. 51-61.
  • Havitz, M. E. and Howard, D. R. (1995). How Enduring is Enduring Involvement? A Seasonal Examination of Three Recreational Activiries, Journal of Consumer Psycholgy, (3), p. 255-276.
  • Hosmer, L. T. (1995). Trust: The Connecting Link Between Organizational Theory and Philosophical Ethics, Academy of Management Review, 20(2), p. 379-403.
  • Hwang, P. and Burgers, W. P. (1997). Properties of Trust: An Analytical View, Organizational Behavior and Human Decision Processes, Vol: 69, No: 1, p. 67-73.
  • İşcan, Ö. F. ve Sayın, U. (2010). Örgütsel Adalet, İş Tatmini ve Örgütsel Güven Arasındaki İlişki, Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi, Cilt: 24, Sayı: 4.
  • İslamoğlu, A. H. ve Alnıaçık, Ü. (2014). Sosyal Bilimlerde Araştırma Yönetemleri. Beta Yayıncılık, İstanbul.
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EXAMINING OF THE RELATIONSHIP INVESTORS OPERATING IN STOCK EXCHANGE AND BROKERAGE HOUSE IN THE CONTEXT OF TRUST, LOYALTY AND INVOLVEMENT TOWARD STOCK EXCHANGE

Yıl 2017, Cilt: 3 Sayı: 1, 174 - 189, 30.06.2017
https://doi.org/10.17261/Pressacademia.2017.402

Öz

The aim of this study is to examine the
relationship between investors in the stock exchange and the brokerage house in
the context of trust, involvement and loyalty variables.
Besides,
another purpose of this study is to determine whether trust, involvement toward
the stock exchange and loyalty show difference according to the demographic
factors such as age, gender, marital status, educational status, duration of
being active at the stock exchange, brokerage house. In order to achieve this
purposes, the data has collected from the individuals who interested in stock
exchange in Kayseri. Total 241 questionnaires used in the analyses. The
analyses were performed using SPSS 20.0 (Statistical Package for the Social
Sciences). As a result of the analyses,
it has been found
that trust and involvement toward
the stock exchange
have a positive effect on loyalty. It was determined that only the level of
involvement in the stock exchange varies according to the age of the
participants. No differences were detected related to the other demographic
factors and other variables.  

Kaynakça

  • Adler, A. P. and Adler, P. (1988). Intense Loyalty in Organizations: A Case Study of College. Administrative Science Quarterly, 33(3), p. 401417.
  • Altuğ, O. (2000). Banka İşlemleri ve Muhasebesi, İstanbul: Türkmen Kitabevi.
  • Ayanoğlu, Y. (2013). Bankaların Yönetimim ve Denetimi, Eskişehir: Web-Ofset.
  • Aydın, S. ve Özer, G. (2005a). The Analysis of Antecedents of Consumer Loyalty in the Turkish Mobile Telecommunication Market, European Journal of Marketing, Vol: 39, No: 7/8, p. 910-925.
  • Aydın, S. ve Özer, G. (2005b). National Customer Satisfaction Indices: An Implementation in the Turkish Mobile Telephone Market, Marketing Intelligence & Planning, Vol: 23, No: 5, p. 486-504.
  • Aslan, Ş. ve Özata, M. (2009). Lider-Üye Etkileşiminin (Lmx) Yöneticiye Duyulan Güven Düzeyine Etkisi, Sosyal Ekonomik Araştırmalar Dergisi, Sayı: 17, p. 95-116.
  • Bin Ismail, H., Talukder, D. and Panni, M. F. A. K. (2006). The Influence of Product Involvement on Brand Loyalty in Malaysia, Proceedings of the Academy of Marketind Studies, Vol: 11, No: 2, p. 7-11.
  • Brennan, L. and Movendo, F. (2000). Involvement: An Unfinished Story? Anzmac Visionary Marketing for the 21th Century: Facing the Challange, Australian & New Zeland Marketing Academy Conference, Griffity University, Gold Coast, Australia.
  • Bloch, P. H. (1981). An Exploration Into The Scaling of Consumers’ Involvement With A Product Class, Advances of consumer Research, Vol: 8, p. 61-65.
  • Bloch, P. H. (1982). Involvement Beyond the Purchase Process: Conceptual Issues and Empirical Investigation, Advances in Consumer Research, 9, p. 413–417.
  • Bloch, P. H. (1986). The Product Enthusiast: Implications for Marketing Strategy, Journal of Consumer Marketing, Vol: 3, No: 3, p. 51-62.
  • Brockington, R. (1993). Financial Management (Sixth Edition), Dp Publications, London.
  • Butler, J. K. (1991). Toward Understanding and Measuring Conditions of Trust: Evolution of a Conditions of Trust Inventory, Journal of Management, 17(3), p. 643-663.
  • Butler, J. K. and Cantrell, S. (1984). A Behavioral Decision Theory Approach to Modeling Dyadic Trust in Superiors and Subordinates, Psychological Reports, 55, p. 19-28.
  • Caruana, A. and Malta, M. (2002). Service Loyalty: The Effects of Service Quality and the Mediating Role of Consumer Satisfaction, European Journal of Marketing, Vol: 36, No: 7/8, p. 811-828.
  • Celsi, R. L. and Olson, J. C. (1988). The Role of Involvement in Attention and Comprehension Processes, Journal of Consumer Research, 15, p. 210–224.
  • Chaudhurı, A. and Holbrook, M. B. (2001). The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty, Journal of Marketing, 65(2), p. 81-93.
  • Chen, Z. X., Tsuı, A. ve Farh, J. L. (2002). Loyalty to Supervisor vs. Organizational Commitment: Relationships to Employee Performance in China. Journal of Occupational and Organizational Psychology, 75(3), p. 339- 356.
  • Çakır, V. (2007). Tüketici İlgilenimini Öçlmek, Selçuk Üniversitesi İletişim Fakültesi Akademik Dergisi, Cilt: 4, Sayı: 4, p. 163-180.
  • Çankaya, F. ve Çilingir, Z. (2008). Hizmet Sadakatinin Geliştirilmesinde Bir Fayda-Maliyet Yaklaşımı: Bankacılık Sektöründe Bir Uygulama, Anadolu Üniversitesi Sosyal Bilimler Dergisi, Cilt: 8, No: 1, p. 25-46.
  • Çilingir, Z. ve Yıldız, S. (2010). Tüketicilerin Ürünlere Olan İlgilenimin Marka Sadakati Üzerindeki Etkisi: Sembolik Nitelikteki Bir Ürün grubu için İstanbul İli Pilot Çalışması, ZKÜ Sosyal Bilimler Dergisi, Cilt: 6, Sayı: 11, p. 79-100.
  • Dalkıç, A. ve Birdir, K. (2015). Yayla Turizmine Katılan Turistlerin Seyehat Motivasyonları, Algılanan Değer, Tatmin Düzeyleri ve Sadakatleri Üzerine Bir Araştırma, Journal of Tourism and Gastronomy Studies, 3/3, p. 3-17.
  • Dölarslan, A. Ş. (2015). Tüketicilerin Ürün İlgilenim ve Bilgi Düzeyinin Marka Sadakatine Etkisinin Fikir Liderliği Kapsamında Değerlendirilmesi, Pazarlama ve Pazarlama Araştırmaları Dergisi, Sayı: 15, p. 23-48.
  • Ennew, C. Watkins, T. and Wright, M. (1995). Marketing Financial Services, Butterworth- Heinemann Ltd., London.
  • Eren, S. S. ve Erge, A. (2012). Marka Güveni, Marka Memnuniyeti ve Müşteri Değerinin Tüketicilerin Marka Sadakati Üzerine Etkisi, Journal of Yasar University, 26(7), p. 4455-4482.
  • Evrard, Y. and Aurier, P. (1996). Identification and Validation of the Components of the Person-Object Relationship, Journal of Business Research, Vol: 37, p. 127-134.
  • Fournier, S. (1998). Consumers and Their Brands: Developing Relationship Theory in Consumer Research, Journal of Consumer Research, Vol: 24, p. 343-373.
  • Gabarro, J. J. (1978). The Development of Trust, Influence, and Expectations, (Eds.) A. G. Athos ve J. J. Gabarro, Interpersonal Behavior Communication an Understanding in Relationship, p. 290-303.
  • Garbarino, E. and Johnson, M. (1999). The Different Roles of Satisfaction, Trust and Commitment in Customer Relationship, Journal of Marketing, 63, p. 70-87.
  • Goldsmith, R. E. and Emmert, J. (1991). Measuring Product Category Involvement: A Multitrait- Multimethod Study, Journal of Business Research, Vol: 23, No: 4, p. 363-371.
  • Greenwald, A. G. and Leavitt, C. (1984). Audience Involvement in Advertising: Four Levels, Journal of Consumer Research, Vol: 11, p. 581592.
  • Gürbüz, A. ve Doğan, M. (2013). Tüketicilerin Markaya Duyduğu Güven ve Marka Bağlılığı İlişkisi, Uluslararası Yönetim İktisat ve İşletme Dergisi, Cilt: 9, Sayı: 19.
  • Ha, C. L. (1998). The Teory of Reasoned Action Applied to Brand Loyalty, Journal of Produvt and Brand Management, 7(1), p. 51-61.
  • Havitz, M. E. and Howard, D. R. (1995). How Enduring is Enduring Involvement? A Seasonal Examination of Three Recreational Activiries, Journal of Consumer Psycholgy, (3), p. 255-276.
  • Hosmer, L. T. (1995). Trust: The Connecting Link Between Organizational Theory and Philosophical Ethics, Academy of Management Review, 20(2), p. 379-403.
  • Hwang, P. and Burgers, W. P. (1997). Properties of Trust: An Analytical View, Organizational Behavior and Human Decision Processes, Vol: 69, No: 1, p. 67-73.
  • İşcan, Ö. F. ve Sayın, U. (2010). Örgütsel Adalet, İş Tatmini ve Örgütsel Güven Arasındaki İlişki, Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi, Cilt: 24, Sayı: 4.
  • İslamoğlu, A. H. ve Alnıaçık, Ü. (2014). Sosyal Bilimlerde Araştırma Yönetemleri. Beta Yayıncılık, İstanbul.
  • İslamoğlu, A. H. ve Alnıaçık, Ü. (2013). Sosyal Bilimlerde Araştırma Yönetemleri. Beta Yayıncılık, İstanbul.
  • Jain, K. and Srinivasan, N. (1990). An Empirical Assessment of Multiple Operationalizations of Involvement, Advances for Consumer Research, Vol: 17, p. 594–602.
  • Kapferer, J. N. and Laurent, G. (1985). Consumer Involvement Profiles: A New Practical Approach to Consumer Involvement, Journal of Advertising Research, 25(6), p. 48-56.
  • Kılıçlar, A. (2011). Yöneticiye Duyulan Güven ile Örgütsel Adalet İlişkisinin Öğretmenler Açısından İncelenmesi, İşletme Araştırmaları Dergisi, 3/3, p. 23-36.
  • Koç, E. (2007). Tüketici Davranışı ve Pazarlama Stratejileri: Global ve Yerel Yaklaşım, Ankara: Seçkin Yayıncılık.
  • Koç, F., Kaya, N., Özbek, V. ve Akkılıç, E. (2013). Algılanan Fiyat ile Tüketici Güveni Arasında Algılanan Hizmet Kalitesinin Aracı (Mediator) Etkisi: Bankacılık ve GSM Sektörlerinin Karşılaştırılmasına Yönelik Bir Araştırma, 18. Ulusal Pazarlama Kongresi, Kafkas Üniversitesi, p. 404419.
  • Lau, G. and Lee, S. (1999). Consumers’ Trust in a Brand and Link to Brand Loyalty, Journal of Market Focused Management, 4, p. 341-70.
  • Laurent, G. and Kapferer, J. N. (1985). Measuring Consumer Involvement Profiles, Journal of Marketing Research, Vol: 22, No: 1, p. 41–53.
  • Liang, C. J. and Wen Hung, W. (2004). Attributes, Benefits, Customer Satisfaction And Behavioral Loyalty-An Integrative Research of Financial Services Industry in Taiwan, Journal of Services Research, (4)1, p. 57-91.
  • Malthouse, E. and Mulhern, F. (2008). Understanding and Using Customer Loyalty and Customer Value. Profit Maximization Through Customer Relationship Marketing, 6(3-4), p. 59-86.
  • Mayer, R. C., Davis, J. H. and Schoorman, F. D. (1995). An Integrative Model of Organizational Trust, Academy of Management Review, 20(3), p. 709-734.
  • Mcquarrie, E. F. and Munson, J. M. (1987). The Zaichkowsky Personal Involvement Inventory: Modification and Extension, Advances in Consumer Research, 14, p. 36-40.
  • Mete, B. ve Demir, H. (2016). Etik Liderlik Davranışının Yöneticiye Duyulan Sadakat Üzerine Etkisi: Güvenin Aracı Rolü, Kafkas Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, Cilt: 7, Sayı: 14, p. 557-576.
  • Morgan, R. and Hunt, S. (1994). The Commitment-Trust Theory of Relationship Marketing, Journal of Marketing, Vol: 58, No: 3, p. 20-38.
  • Muehling, D. D. and Laczniak, R. N. (1988). Advertising’s Immediate and Delayed Influence on Brand Attitudes: Considerations Across Message-Involvement Levels, Journal of Advertising, 17(4), p. 23–34.
  • Nakip, M. (2006). Pazarlama Araştırmaları Teknikler ve SPSS Destekli Uygulamalar, Ankara: Seçkin Yayıncılık.
  • O’Cass, A. (2000). An Assessment of Cınsumers Product, Purchase Desicion, Advertisinf and Consumption Involvement in Fashion Clothing, Journal of Economic Pyschology, Vol: 21, p. 545-576.
  • Odabaşı, Y. ve Barış, G. (2002). Tüketici Davranışı, İstanbul: Mediacat Kitapları.
  • Oliver, R. L. (1997). Satisfaction: A Behavioral Perspective on the Consumer. New York: Irwin/Mcgraw-Hill.
  • Olsen, S. O. (2007). Repurchse Loyalty: The Role of Involvement and Satisfaction, Psychology & Marketing, 24, p. 315-341.
  • Ozansoy Çadırcı, T. (2010). Tüketicilerin Sosyopsikolojik ve Demografik Özellikleri, İlgilenim, Subjektif Bilgi ve Güven Düzeyine Bağlı Olarak Moda Giysi Pazarının Bölümlendirilmesi, Öneri Dergisi, Cilt: 9, Sayı: 33, p. 143-152.
  • Özaltın Türker, G. ve Türker, A. (2013). GSM Operatörleri Sektöründe Marka Sadakatini Etkileyen Faktörlein Belirlenmesi, Üniversite Öğrencileri Üzerine Bir Uygulama, Electronic Journal of Vocational Colleges, p.49-67.
  • Özbek, V. ve Kulahli, A. (2016). Tüketici İlgileniminin Marka Sadakati Üzerindeki etkisi, PressAcademia Procedia (PAP), Vol: 2, p. 1-14.
  • Petty, R. E. and Cacioppo, J. T. (1981). Issue Involvement as Mediator of the Effects on the Attitude of Advertising Content and Context, Advances in Consumer Researc, 8, p. 20-24.
  • Prayag, G. and Ryan, C. (2012). Antecedents of Tourists’ Loyalty to Mauritius: The Role and Influence of Destination Image, Place Attachment, Personal Involvement, and Satisfaction, Journal of Travel Research, 51(3), p. 342-356.
  • Pont, M. and McQuilken, L. (2004). Analysis Papers An Empirical Investigation of Customer Satisfaction and Loyalty Across Two Divergent Bank Segments, Journal of Financial Services Marketing, (9)4, p. 344–359.
  • Porta, R. L., Silane, F. L., Shleifer, A. and Vishny, R. W. (1997). Trdut in LArge Organizations, American Economic Review, 87, p. 333-338.
  • Punniyamoorthy, M. and Prasanna Mohan Raj, M. (2007). An Empirical Model For Brand Loyalty Measurement, Journal Targeting, Measurement and Analysis for Marketing, Vol: 15, No: 4, p. 222-233.
  • Quester, P. and Lin Lim, A. (2003). Product Involvement/Brand Loyalty: Is There a Link?, Journal of Product & Brand Management, Vol: 12, No:1, p. 22-38.
  • Resmi Gazete, 3794, 29 Nisan 1992.
  • Robinson, S. and Etherington, L. (2006). Customer Loyalty: A Guide for Time Travellers. Palgrave Macmillan Publishing.
  • Rodgers, W. C. and Schneider, K. C. (1993). An Empirical Evaluation of Kapferer- Laurent Consumer Involvement Profile Scale, Psychology & Marketing, Vol: 10, No: 4, p. 333-345.
  • Rothschild, M. L. (1984). Perspectives on Involvement: Current Problems and Future Directions, Advances in Consumer Research, Vol: 11, p. 216-217.
  • Rousseau, D. M., Sitkin, S. B., Burt, R. S. and Camerer, C. (1998). Introduction to Special Topic Forum Not So Different After All: A CrossDiscipline View of Trust, Academy of Management Review, Vol:23, No: 3, p. 393-404.
  • Sağlam Arı, G. ve Güneri Tosunoğlu, N. (2011). Geleceğin Yöneticileri Astlarına Güvende Hangi Özelliklere Öncelik Veriyor?. Yönetim ve Ekonomi, Cilt: 18, Sayı: 2, p. 85-103.
  • Savery, L. K. and Waters, H. J. (1989). Influence and Trust in a Multinational Company, Journal of Management Psychology, 4, p. 23-26.
  • Shemwell, D., Cronin, J. and Bullard, W. (1994). Relational Exchange in Services, Internatioanl, Journal of Service Industry Management, 5(3), p. 57-68.
  • Shergill, G. S. and Li, B. (2005). Internet Banking-An Empirical Investigation of a Trust and Loyalty Model for New Zealand Banks, Journal of Internet Commerce, 4(4), p. 101-18.
  • Slama, M. E. and Tashchian, A. (1985). Selected Socioeconomic and Demographic Characteristics Associated with Purchasing Involvement, Journal of Marketing, Vol: 49, No: 1, p. 72-82.
  • Smith, P. F. (1982). Comparative Financial Systems, Praeger Publishers, New York.
  • Suh, B. and Han, I. (2003). The Impact of Customer Trust and Perception of Security on the Acceptance of Electronic Commerce, International Journal of Electronic Commerce, 7(3), p. 135-61.
  • Türk Dil Kurumu Sözlüğü: İstanbul, 2005.
  • Tschannen-Moran, M. and Hoy, W. K. (2000). A Multidisciplinary Analysis of the Nature, Meaning and Measurement of Trust, Review of Educational Research, 70(4), p. 547-593.
  • Uncles, M. D., Dowling, G.R. and Hammond, K. (2003). Customer Loyalty and Customer Loyalty Programs, Journal of Consumer Marketing, 20(4), p. 294-316.
  • Watson, G. F., Beck, J. T., Henderson, C. M. and Palmatier, R. W. (2015). Building, Measuring and Profiting From Customer Loyalty, Journal of the Academic Marketing Science, 43(6), p. 790-825.
  • Wetsch, L. R. (2005). Trust, Satisfaction and Loyalty in Customer Relationship Management: an Application of Justice Theory, Journal of Relationship Marketing, Vol: 4(3/4), p. 29-42.
  • Yeşildağ, E. ve Kaderli, Y. (2013). Türkiye’de Seans Salonuna Gelen Yatırımcıların Aracı Kurum Seçimine Etki Eden Unsurlar: Bir Faktör Analizi Uygulaması, Muhasebe ve Finansman Dergisi, p. 113-134.
  • Zaickowsky, J. L. (1985). Measuring the Involvement Construct, Journal of Consumer Research, Vol: 12, No: 3, p. 341-352.
  • Zaichkowsky, J. L. (1986). Conceptualizing Involvement. Journal of Advertising, Vol: 15, No: 2, p. 4-14.
  • Zaichkowsky, J. L. (1994). The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising, Journal of Advertising, Vol: 23 No: 4, p. 59-70.
  • Zeithaml, V. A., Berry, L. L. and Parasuraman, A. (1996). The Behavioral Consequences of Service Quality, Journal of Marketing, 60, p. 31-46.
  • Zhu, W., May D. R., and Avolıo B. J. (2004). The Impact of Ethical Leadership Behavior on Employee Outcomes: The Roles of Psychological Empowerment and Authenticity. Journal of Leadershep and Organizational Studies, 11(1), p. 16-2
Toplam 90 adet kaynakça vardır.

Ayrıntılar

Bölüm Makaleler
Yazarlar

Fatih Koc

Binnaz Cinar

Yayımlanma Tarihi 30 Haziran 2017
Yayımlandığı Sayı Yıl 2017 Cilt: 3 Sayı: 1

Kaynak Göster

APA Koc, F., & Cinar, B. (2017). EXAMINING OF THE RELATIONSHIP INVESTORS OPERATING IN STOCK EXCHANGE AND BROKERAGE HOUSE IN THE CONTEXT OF TRUST, LOYALTY AND INVOLVEMENT TOWARD STOCK EXCHANGE. PressAcademia Procedia, 3(1), 174-189. https://doi.org/10.17261/Pressacademia.2017.402
AMA Koc F, Cinar B. EXAMINING OF THE RELATIONSHIP INVESTORS OPERATING IN STOCK EXCHANGE AND BROKERAGE HOUSE IN THE CONTEXT OF TRUST, LOYALTY AND INVOLVEMENT TOWARD STOCK EXCHANGE. PAP. Haziran 2017;3(1):174-189. doi:10.17261/Pressacademia.2017.402
Chicago Koc, Fatih, ve Binnaz Cinar. “EXAMINING OF THE RELATIONSHIP INVESTORS OPERATING IN STOCK EXCHANGE AND BROKERAGE HOUSE IN THE CONTEXT OF TRUST, LOYALTY AND INVOLVEMENT TOWARD STOCK EXCHANGE”. PressAcademia Procedia 3, sy. 1 (Haziran 2017): 174-89. https://doi.org/10.17261/Pressacademia.2017.402.
EndNote Koc F, Cinar B (01 Haziran 2017) EXAMINING OF THE RELATIONSHIP INVESTORS OPERATING IN STOCK EXCHANGE AND BROKERAGE HOUSE IN THE CONTEXT OF TRUST, LOYALTY AND INVOLVEMENT TOWARD STOCK EXCHANGE. PressAcademia Procedia 3 1 174–189.
IEEE F. Koc ve B. Cinar, “EXAMINING OF THE RELATIONSHIP INVESTORS OPERATING IN STOCK EXCHANGE AND BROKERAGE HOUSE IN THE CONTEXT OF TRUST, LOYALTY AND INVOLVEMENT TOWARD STOCK EXCHANGE”, PAP, c. 3, sy. 1, ss. 174–189, 2017, doi: 10.17261/Pressacademia.2017.402.
ISNAD Koc, Fatih - Cinar, Binnaz. “EXAMINING OF THE RELATIONSHIP INVESTORS OPERATING IN STOCK EXCHANGE AND BROKERAGE HOUSE IN THE CONTEXT OF TRUST, LOYALTY AND INVOLVEMENT TOWARD STOCK EXCHANGE”. PressAcademia Procedia 3/1 (Haziran 2017), 174-189. https://doi.org/10.17261/Pressacademia.2017.402.
JAMA Koc F, Cinar B. EXAMINING OF THE RELATIONSHIP INVESTORS OPERATING IN STOCK EXCHANGE AND BROKERAGE HOUSE IN THE CONTEXT OF TRUST, LOYALTY AND INVOLVEMENT TOWARD STOCK EXCHANGE. PAP. 2017;3:174–189.
MLA Koc, Fatih ve Binnaz Cinar. “EXAMINING OF THE RELATIONSHIP INVESTORS OPERATING IN STOCK EXCHANGE AND BROKERAGE HOUSE IN THE CONTEXT OF TRUST, LOYALTY AND INVOLVEMENT TOWARD STOCK EXCHANGE”. PressAcademia Procedia, c. 3, sy. 1, 2017, ss. 174-89, doi:10.17261/Pressacademia.2017.402.
Vancouver Koc F, Cinar B. EXAMINING OF THE RELATIONSHIP INVESTORS OPERATING IN STOCK EXCHANGE AND BROKERAGE HOUSE IN THE CONTEXT OF TRUST, LOYALTY AND INVOLVEMENT TOWARD STOCK EXCHANGE. PAP. 2017;3(1):174-89.

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