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Turistlerin hatırlanabilir yerel yemek deneyimlerinin İncelenmesi: Netnografik bir araştırma

Yıl 2022, Sayı: 66, 379 - 396, 16.01.2023
https://doi.org/10.26650/JECS2021-1009689

Öz

Hatırlanabilir yemek deneyimi hem turizm işletmesi hem de destinasyon pazarlamacıları ve yöneticileri için sadece mevcut turistleri değil, aynı zamanda potansiyel turistleri de çekmek için önemli bir faktördür. Son zamanlarda, yemek deneyimi turistlerin davranışsal niyet ve memnuniyetlerinin önemli bir göstergesi olduğu için unutulmaz yemek deneyimlerini keşfetmek veya anlamak için birçok çalışma yapılmaktadır. Bu nedenle, mevcut çalışmanın amacı turistlerin unutulmaz yerel yemek deneyimlerini, yemek deneyimi memnuniyetini ve davranışsal niyetlerini ortaya koymaktır. Bu doğrultuda 9 Nisan 2021 – 29 Mayıs 2021 tarihleri arasında Gaziantep'te turistlerin unutulmaz yerel yemek deneyimleri hakkında yayınlanan çevrimiçi yorumlar (424) aracılığıyla veriler toplanmıştır. Verilerin analizinde fenomenolojik yaklaşımı benimsenmiş ve içerik analizi tekniği kullanılmıştır. Çalışma sonucunda, unutulmaz yerel yemek deneyimlerinin teorik modelinin, yenilik, misafirperverlik ve hizmetler, tat ve yemek özellikleri, birliktelik ve yerel etkileşimler, ambiyans ve ortam ve yerel kültür olmak üzere altı temel bileşen altında toplandığı belirlenmiştir. Ayrıca, turistlerin yöresel yerel yemekleri deneyimlerken yemek deneyimi memnuniyeti ve davranışsal niyetlerinin olumlu olduğu sonucuna ulaşılmıştır. Bu çalışmanın sonuçlarına dayalı olarak pratik ve yönetimsel öneriler tartışılmış ve gelecek araştırmalara yönelik öneriler geliştirilmiştir.

Kaynakça

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  • Agyeiwaah, E., Otoo, F. E., Suntikul, W., & Huang, W. J. (2019). Understanding culinary tourist motivation, experience, satisfaction, and loyalty using a structural approach. Journal of Travel & Tourism Marketing, 36(3), 295-313. google scholar
  • Ajzen, I., & Fishbein, M. (1980). Understanding Attitudes and Predicting Behavior. Englewood Cliffs, NJ: Prentice-Hall, Inc. google scholar
  • Aksoy, Z., & Kodaş, B. (2021). Determining the food experiences of tourists visiting Istanbul through online reviews. In Cihan Cobanoglu, Ebru Gunlu Kucukaltan, Muharrem Tuna, Alaattin Basoda & Seden Dogan (Eds.), Advances in Managing Tourism Across Continents (pp. 623-636). USA: USF M3 Publishing, google scholar
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  • Atsız, O., Cifci, I., & Law, R. (2022). Understanding food experience in sharing-economy platforms: Insights from Eatwith and Withlocals. Journal of Tourism and Cultural Change, 20(1-2), 131-156. google scholar
  • Atsız, O., Cifci, I., & Rasoolimanesh, S. M. (2022). Exploring the components of meal-sharing experiences with local foods: a netnography approach. Current Issues in Tourism, 25(6), 919-936. google scholar
  • Aydın, D., & Omuris, E. (2020). The Mediating Role of Meaning in Life in the Relationship Between Memorable Tourism Experiences and Subjective Well-Being, Advances in Hospitality and Tourism Research, 8(2), 314-337. google scholar
  • Bae, S., Slevitch, L., & Tomas, S. (2018). The effects of restaurant attributes on satisfaction and return patronage intentions: Evidence from solo diners’ experiences in the United States. Cogent Business & Management, 5(1), 1-16. google scholar
  • Björk, P., & Kauppinen-Râisânen, H. (2014). Culinary gastronomic tourism-a search for local food experiences. Nutrition & Food Science, 44(4), 294-309. google scholar
  • Campos, A. C., Mendes, J., do Valle, P. O., & Scott, N. (2016). Co-Creation Experiences: Attention and memorability. Journal of Travel & Tourism Marketing, 33(9), 1309-1336. google scholar
  • Cetin, G., & Bilgihan, A. (2016). Components of cultural tourists’ experiences in destinations. Current Issues in Tourism, 19(2), 137-154. google scholar
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  • Coelho, M. D. F., & Gosling, M. D. S. (2018). Memorable tourism experience (MTE): scale proposal and test, Tourism & Management Studies, 14(4), 15-24. google scholar
  • Ding, D., & Lee, H. M. (2017). A measurement scale for food festival visitor experience. International Journal of Tourism Sciences, 17(3), 180-197. google scholar
  • Engel, J.F., Blackwell, R.D. & Miniard, P.W. (1995), Consumer Behavior, 8th ed., Harcourt Education, Fort Worth, TX. google scholar
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  • Henderson, J. (2009). Food tourism reviewed. British Food Journal, 111, 317-326. google scholar
  • Hendijani, R. B. (2016). Effect of food experience on tourist satisfaction: the case of Indonesia. International Journal of Culture, Tourism and Hospitality Research, 10(3), 272-282. google scholar
  • Heung, V.C.S., Wong, M.Y., & Qu, H. (2002). A study of tourists’ satisfaction and postexperience behavioral intentions in relation to airport restaurant services in the Hong Kong, SAR, Journal of Travel and Tourism Marketing, 12(2-3), 111-135. google scholar
  • Hjalager, A. M., & Richards, G. (2002). Still undigested: Research issues in tourism and gastronomy. In A. M. Hjalager, & G. Richards (Eds.), Tourism and gastronomy (pp. 224-234). London, UK: Routledge. google scholar
  • Hua, L. L. (2015). Factors determining consumer’s behavioural intention to purchase mobile content services advertising. (Master’s Thesis). University of Sains Malaysia. google scholar
  • Kala, D., & Barthwal, S. (2020). Exploring tourist satisfaction on food and restaurant experience in mountainous religious destinations. International Journal of Tourism Policy, 10(1), 1-22. google scholar
  • Kaosiri, N. Y., Callarisa Fiol, C. J. L., Tena, M. A. M., Artola, R. M. R., & Garcia, S. J. (2017). User-generated content sources in social media: A new approach to explore tourist satisfaction. Journal of Travel Research, 58(2), 253-265. google scholar
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  • Kim, J., & Ritchie, J. (2014). Cross-cultural validation of a memorable tourism experience scale (MTES). Journal of Travel Research, 53, 323-335. google scholar
  • Kim, J.-H. (2017). The impact of memorable tourism experiences on loyalty behaviors: the mediating effects of destination image and satisfaction. Journal of Travel Research, 57(7), 856-870. google scholar
  • Kim, J.-H. (2013). A Cross-cultural comparison of memorable tourism experiences of American and Taiwanese college students. Anatolia 24 (3): 337-51. google scholar
  • Kim, J-H., Ritchie, J. R. B., & McCormick, B. (2012). Development of a scale to measure memorable tourism experiences. Journal of Travel Research, 51(1), 12–25. google scholar
  • Kivela, J., & Crotts, J. C. (2006). Tourism and gastronomy: Gastronomy’s influence on how tourists experience a destination. Journal ofHospitality and Tourism Research, 30(3), 354-377. google scholar
  • Kladou, S., & Mavragani, E. (2015). Assessing destination image: An online marketing approach and the case of TripAdvisor. Journal ofDestination Marketing & Management, 4(3), 187-193. google scholar
  • Kodaş, D., & Özel, Ç. H. (2019). Yerli ziyaretçilerin gastronomi deneyimlerini belirlemeye yönelik nitel bir araştırma. 20. Ulusal ve 4. Uluslararası Turizm Kongresi Bildiriler Kitabı, Eskişehir. 149-155. google scholar
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Understanding of Tourists' Memorable Local Food Experiences: A Netnography Study

Yıl 2022, Sayı: 66, 379 - 396, 16.01.2023
https://doi.org/10.26650/JECS2021-1009689

Öz

Memorable food experiences are an important factor in both the tourism business and destination marketers and managers attracting not only current tourists but also potential tourists. Recently, several studies have been performed to explore or understand memorable food experiences, as food experiences are a crucial indicator of tourist behavioural intentions and satisfaction. Thus, the purpose of the current study is to understand tourists’ memorable local food experiences, food experience satisfaction, and behavioural intentions. Accordingly, data was collected through online reviews (424) posted about tourists’ memorable local food experiences in Gaziantep between 9 April 2021 and 29 May 2021. A phenomenological approach and content analysis technique were used to analyse the data. In the results of the present study, a theoretical model of memorable local food experiences (MLFEs) was developed with six key components: novelty, hospitality and services, taste and food attributes, togetherness and local interactions, ambience and setting, and local culture. In addition, tourists’ food experience satisfaction and behavioural intentions were found to be positive while experiencing regional local food. Based on the results of this study, practical and managerial implications are discussed, and future research recommendations are proposed.

Kaynakça

  • Adongo, C. A., Anuga, S. W., & Dayour, F. (2015). Will they tell others to taste? International tourists’ experience of Ghanaian cuisines. Tourism Management Perspectives, 15, 57-64. google scholar
  • Agyeiwaah, E., Otoo, F. E., Suntikul, W., & Huang, W. J. (2019). Understanding culinary tourist motivation, experience, satisfaction, and loyalty using a structural approach. Journal of Travel & Tourism Marketing, 36(3), 295-313. google scholar
  • Ajzen, I., & Fishbein, M. (1980). Understanding Attitudes and Predicting Behavior. Englewood Cliffs, NJ: Prentice-Hall, Inc. google scholar
  • Aksoy, Z., & Kodaş, B. (2021). Determining the food experiences of tourists visiting Istanbul through online reviews. In Cihan Cobanoglu, Ebru Gunlu Kucukaltan, Muharrem Tuna, Alaattin Basoda & Seden Dogan (Eds.), Advances in Managing Tourism Across Continents (pp. 623-636). USA: USF M3 Publishing, google scholar
  • Ariffin, A. A. M. (2013). Generic dimensionality of hospitality in the hotel industry: A host-guest relationship perspective. International Journal of Hospitality Management, 35, 171-179. google scholar
  • Atsız, O., Cifci, I., & Law, R. (2022). Understanding food experience in sharing-economy platforms: Insights from Eatwith and Withlocals. Journal of Tourism and Cultural Change, 20(1-2), 131-156. google scholar
  • Atsız, O., Cifci, I., & Rasoolimanesh, S. M. (2022). Exploring the components of meal-sharing experiences with local foods: a netnography approach. Current Issues in Tourism, 25(6), 919-936. google scholar
  • Aydın, D., & Omuris, E. (2020). The Mediating Role of Meaning in Life in the Relationship Between Memorable Tourism Experiences and Subjective Well-Being, Advances in Hospitality and Tourism Research, 8(2), 314-337. google scholar
  • Bae, S., Slevitch, L., & Tomas, S. (2018). The effects of restaurant attributes on satisfaction and return patronage intentions: Evidence from solo diners’ experiences in the United States. Cogent Business & Management, 5(1), 1-16. google scholar
  • Björk, P., & Kauppinen-Râisânen, H. (2014). Culinary gastronomic tourism-a search for local food experiences. Nutrition & Food Science, 44(4), 294-309. google scholar
  • Campos, A. C., Mendes, J., do Valle, P. O., & Scott, N. (2016). Co-Creation Experiences: Attention and memorability. Journal of Travel & Tourism Marketing, 33(9), 1309-1336. google scholar
  • Cetin, G., & Bilgihan, A. (2016). Components of cultural tourists’ experiences in destinations. Current Issues in Tourism, 19(2), 137-154. google scholar
  • Chandralal, L., & Valenzuela, F. R. (2013). Exploring memorable tourism experiences: Antecedents and behavioral outcomes. Journal of Economics, Business and Management, 1(2), 177-181. google scholar
  • Chandralal, L., & Valenzuela, F. R. (2015). Memorable tourism experiences: scale development, Contemporary Management Research, 11(3), 291-310. google scholar
  • Coelho, M. D. F., & Gosling, M. D. S. (2018). Memorable tourism experience (MTE): scale proposal and test, Tourism & Management Studies, 14(4), 15-24. google scholar
  • Ding, D., & Lee, H. M. (2017). A measurement scale for food festival visitor experience. International Journal of Tourism Sciences, 17(3), 180-197. google scholar
  • Engel, J.F., Blackwell, R.D. & Miniard, P.W. (1995), Consumer Behavior, 8th ed., Harcourt Education, Fort Worth, TX. google scholar
  • Gross, M.J. & Brown, G. (2008). An empirical structural model of tourists and places: progressing involvement and place attachment into tourism, Tourism Management, 29(6), 1141-1151. google scholar
  • Henderson, J. (2009). Food tourism reviewed. British Food Journal, 111, 317-326. google scholar
  • Hendijani, R. B. (2016). Effect of food experience on tourist satisfaction: the case of Indonesia. International Journal of Culture, Tourism and Hospitality Research, 10(3), 272-282. google scholar
  • Heung, V.C.S., Wong, M.Y., & Qu, H. (2002). A study of tourists’ satisfaction and postexperience behavioral intentions in relation to airport restaurant services in the Hong Kong, SAR, Journal of Travel and Tourism Marketing, 12(2-3), 111-135. google scholar
  • Hjalager, A. M., & Richards, G. (2002). Still undigested: Research issues in tourism and gastronomy. In A. M. Hjalager, & G. Richards (Eds.), Tourism and gastronomy (pp. 224-234). London, UK: Routledge. google scholar
  • Hua, L. L. (2015). Factors determining consumer’s behavioural intention to purchase mobile content services advertising. (Master’s Thesis). University of Sains Malaysia. google scholar
  • Kala, D., & Barthwal, S. (2020). Exploring tourist satisfaction on food and restaurant experience in mountainous religious destinations. International Journal of Tourism Policy, 10(1), 1-22. google scholar
  • Kaosiri, N. Y., Callarisa Fiol, C. J. L., Tena, M. A. M., Artola, R. M. R., & Garcia, S. J. (2017). User-generated content sources in social media: A new approach to explore tourist satisfaction. Journal of Travel Research, 58(2), 253-265. google scholar
  • Kauppinen-Râisânen, H., Gummerus, J., & Lehtola, K. (2013). Remembered eating experiences described by the self, place, food, context and time. British Food Journal, 115(5), 666-685. google scholar
  • Kim, J., & Ritchie, J. (2014). Cross-cultural validation of a memorable tourism experience scale (MTES). Journal of Travel Research, 53, 323-335. google scholar
  • Kim, J.-H. (2017). The impact of memorable tourism experiences on loyalty behaviors: the mediating effects of destination image and satisfaction. Journal of Travel Research, 57(7), 856-870. google scholar
  • Kim, J.-H. (2013). A Cross-cultural comparison of memorable tourism experiences of American and Taiwanese college students. Anatolia 24 (3): 337-51. google scholar
  • Kim, J-H., Ritchie, J. R. B., & McCormick, B. (2012). Development of a scale to measure memorable tourism experiences. Journal of Travel Research, 51(1), 12–25. google scholar
  • Kivela, J., & Crotts, J. C. (2006). Tourism and gastronomy: Gastronomy’s influence on how tourists experience a destination. Journal ofHospitality and Tourism Research, 30(3), 354-377. google scholar
  • Kladou, S., & Mavragani, E. (2015). Assessing destination image: An online marketing approach and the case of TripAdvisor. Journal ofDestination Marketing & Management, 4(3), 187-193. google scholar
  • Kodaş, D., & Özel, Ç. H. (2019). Yerli ziyaretçilerin gastronomi deneyimlerini belirlemeye yönelik nitel bir araştırma. 20. Ulusal ve 4. Uluslararası Turizm Kongresi Bildiriler Kitabı, Eskişehir. 149-155. google scholar
  • Kozinets, R. V. (2010). Netnography: ethnographic research in the age of the internet. Thousand Oaks, CA: Sage Publications Limited. google scholar
  • Kozinets, R. V., Dolbec, P., & Earley, A. (2014). Netnographic analysis: Understanding culture through social media data. In U. Flick (Ed.). The SAGE handbook of qualitative data analysis (pp. 262-276). London: SAGE Publications, Inc. google scholar
  • Kuhn, V. R., Benetti, A. C., Dos Anjos, S. J. G., & Limberger, P. F. (2018). Food services and customer loyalty in the hospitality industry, Tourism & Management Studies, 14(2), 26-35. google scholar
  • Lacap, J.P.G. (2019). The Effects of Food-Related Motivation, Local Food Involvement, and Food Satisfaction on Destination Loyalty: The Case of Angeles City, Philippines, Advances in Hospitality and Tourism Research (AHTR), 7(2), 238-257. google scholar
  • Liu, Y., & Jang, S.C. (2009) ‘The effects of dining atmospherics: an extended Mehrabian-Russell model’, International Journal ofHospitality Management, 28 (4), 494-503. google scholar
  • Lu, I., & Yuwen Shiu, J. (2009). customers’ behavioral intentions in the service industry: an empirical study of Taiwan spa hotels. Asian Journal on Quality, 10(3), 73-85. google scholar
  • Mak A. H. N., Lumbers, M., Eves, A., & Chang, R. C. Y. (2013). An application of the repertory grid method and generalised Procrustes analysis to investigate the motivational factors of tourist food consumption. International Journal ofHospitality Management, 35, 327-338. google scholar
  • Merriam-Webster Dictionary (2021). The definition of memorability. Retrieved from: https://www.merriam-webster.com/dictionary/memorability. google scholar
  • Miguens, J., Baggio, R., & Costa, C. (2008). Social media and tourism destinations: TripAdvisor case study. Advances in tourism research, 26(28), 1-6. google scholar
  • Morin-Audebrand, L., Mojet, J., Chabanet, C., Issanchou, S., M0İler, P., Köster, E., & Sulmont-Rosse, C. (2011). The role of novelty detection in food memory. Acta Psychologica, 139(1), 233-238. google scholar
  • Mynttinen, S., Logren, J., Sârkkâ-Tirkkonen, M., & Rautiainen, T. (2015). Perceptions of food and its locality among Russian tourists in the South Savo region of Finland. Tourism Management, 48, 455-466. google scholar
  • Okumus, B., & Cetin, G. (2018). Marketing Istanbul as a culinary destination. Journal ofDestination Marketing & Management, 9, 340-346. google scholar
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Toplam 75 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Konular Ekonomi
Bölüm Araştırma Makaleleri
Yazarlar

Betül Kodaş 0000-0003-0309-3583

Zekeriya Aksoy 0000-0003-3305-3443

Yayımlanma Tarihi 16 Ocak 2023
Gönderilme Tarihi 14 Ekim 2021
Yayımlandığı Sayı Yıl 2022 Sayı: 66

Kaynak Göster

APA Kodaş, B., & Aksoy, Z. (2023). Understanding of Tourists’ Memorable Local Food Experiences: A Netnography Study. Journal of Economy Culture and Society(66), 379-396. https://doi.org/10.26650/JECS2021-1009689
AMA Kodaş B, Aksoy Z. Understanding of Tourists’ Memorable Local Food Experiences: A Netnography Study. Journal of Economy Culture and Society. Ocak 2023;(66):379-396. doi:10.26650/JECS2021-1009689
Chicago Kodaş, Betül, ve Zekeriya Aksoy. “Understanding of Tourists’ Memorable Local Food Experiences: A Netnography Study”. Journal of Economy Culture and Society, sy. 66 (Ocak 2023): 379-96. https://doi.org/10.26650/JECS2021-1009689.
EndNote Kodaş B, Aksoy Z (01 Ocak 2023) Understanding of Tourists’ Memorable Local Food Experiences: A Netnography Study. Journal of Economy Culture and Society 66 379–396.
IEEE B. Kodaş ve Z. Aksoy, “Understanding of Tourists’ Memorable Local Food Experiences: A Netnography Study”, Journal of Economy Culture and Society, sy. 66, ss. 379–396, Ocak 2023, doi: 10.26650/JECS2021-1009689.
ISNAD Kodaş, Betül - Aksoy, Zekeriya. “Understanding of Tourists’ Memorable Local Food Experiences: A Netnography Study”. Journal of Economy Culture and Society 66 (Ocak 2023), 379-396. https://doi.org/10.26650/JECS2021-1009689.
JAMA Kodaş B, Aksoy Z. Understanding of Tourists’ Memorable Local Food Experiences: A Netnography Study. Journal of Economy Culture and Society. 2023;:379–396.
MLA Kodaş, Betül ve Zekeriya Aksoy. “Understanding of Tourists’ Memorable Local Food Experiences: A Netnography Study”. Journal of Economy Culture and Society, sy. 66, 2023, ss. 379-96, doi:10.26650/JECS2021-1009689.
Vancouver Kodaş B, Aksoy Z. Understanding of Tourists’ Memorable Local Food Experiences: A Netnography Study. Journal of Economy Culture and Society. 2023(66):379-96.