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The Relations between Digitalization, Service Innovation and Service Value Creation Capability: A Model Adaption in the Service Industry

Yıl 2024, Cilt: 58 Sayı: 1, 61 - 72, 31.01.2024
https://doi.org/10.51551/verimlilik.1315205

Öz

Purpose: The purpose of this paper is to determine the effect of service innovation and service value creation capability on the digitalization process on a firm scale.
Methodology: The 1-7-point Likert-type measurement scale was administered to tourism enterprise managers and operational staff. Partial Least Square-Structural Equation Modelling (PLS-SEM) modeling was used to analyze the relationships among the following constructs: service innovation capability, service value creation capability, and effect on digitalization. Three types of service facilities were considered: Hospitality, Food & Beverage (F&B), and health care. Descriptive analysis and model structure were analyzed on SPSS 24 and Smart PLS 3.0 respectively.
Findings: The relationship between service value creation capability and digitalization service innovation capability and service value creation capability, and service value creation capability and digitalization is supported, as all other constructed hypotheses respectively.
Originality: This study is one of a limited number of studies that have empirically addressed service innovation capability and value creation capability relations with digitalization in firms’ operational processes. Additional attempt is required to integrate all functions of the enterprise with in organizational perspective. The main contributions of this paper lie in proposing empirical research that supports service innovation capability, service value creation capability, and digitalization in the case of tourism enterprises.

Kaynakça

  • Andrews, D., Nicoletti, G. and Timiliotis, C. (2018). “Going Digital: What Determines Technology Diffusion Among Firms?”, CIGI Global Forum on Productivity (2018), Ottowa, Canada 1-71.
  • Arnab, R. (2017). “Stratified Sampling”, Survey Sampling Theory and Applications, Elsevier, USA, 213-256.
  • BarNir, A., Gallaugher, J.M. and Auger, P. (2003). “Business Process Digitization, Strategy, and the Impact of Firm Age and Size: The Case of the Magazine Publishing Industry”, Journal of Business Venturing, 18(6), 789-814. DOI: 10.1016/S0883-9026(03)00030-2.
  • Benjamin, R. and Wigand, R. (1995). “Electronic Markets and Virtual Value Chains on the Information Superhighway”, MIT Sloan Management Review.
  • Carlsson, B. (2007). “Innovation Systems: A Survey of the Literature from a Schumpeterian Perspective”. Elgar Companion to Neo-Schumpeterian Economics, 857, Edward Elgar Publishing, Inc. Massachusetts, USA.
  • Cenamor, J., Sjödin, D.R. and Parida, V. (2017). “Adopting a Platform Approach in Servitization: Leveraging the Value of Digitalization”, International Journal of Production Economics, 192, 54-65, DOI: 10.1016/j.ijpe.2016.12.033.
  • Cohen, J. (2013). “Statistical Power Analysis for the Behavioral Sciences”, Academic Press, New York, USA.
  • Corsaro, D. and Anzivino, A. (2021). “Understanding Value Creation in Digital Context: An Empirical Investigation of B2B”, Marketing Theory, 21(3), 317-349, DOI: 10.1177/147059312110015.
  • De Brentani, U. and Ragot, E. (1996). “Developing New Business-to-Business Professional Services: What Factors Impact Performance?”, Industrial Marketing Management, 25(6), 517-530, DOI: 10.1016/S0019-8501(96)00066-1.
  • Dominguez-Pe´ry, C., Ageron, B. and Neubert, G. (2013). “A Service Science Framework to Enhance Value Creation in Service Innovation Projects: An RFID Case Study”, International Journal of Production Economics, 141(2), 440-451, DOI: 10.1016/j.ijpe.2011.12.026.
  • Edu, S.A., Agoyi, M. and Agozie, D.Q. (2020). “Integrating Digital Innovation Capabilities Towards Value Creation: A Conceptual View” International Journal of Intelligent Information Technologies (IJIIT), 16(4), 37-50.
  • Fitzgerald, M., Kruschwitz, N., Bonnet, D. and Welch, M. (2014). “Embracing Digital Technology: A New Strategic Imperative”, MIT Sloan Management Review, 55(2).
  • Fitzsimmons, J. and Fitzsimmons, M.J. (1999). “New Service Development: Creating Memorable Experiences”, SAGE Publications, California.
  • Fornell, C. (1981). “A Comparative Analysis of Two Structural Equation Models: LISREL and PLS Applied to Market Data”, Working paper, The University of Michigan, USA.
  • Gago, D. and Rubalcaba, L. (2007). “Innovation and ICT in Service Firms: Towards a Multidimensional Approach for Impact Assessment” Journal of Evolutionary Economics, 17, 25-44, DOI: 10.1007/s00191-006-0030-8.
  • Gallaugher, P.A.J.M. (1997). “Factors Affecting the Adoption of an Internet-based Sales Presence for Small Businesses”, The Information Society, 13(1), 55-74, DOI: 10.1080/019722497129287.
  • Grawe, S.J., Chen, H. and Daugherty, P.J. (2009). “The Relationship Between Strategic Orientation, Service Innovation, and Performance”, International Journal of Physical Distribution & Logistics Management, 39(4), 282-300, DOI: 10.1108/09600030910962249.
  • Grönroos, C. (2011). “Value Co-Creation in Service Logic: A Critical Analysis”, Marketing Theory, 11(3), 279-301, DOI: 10.1177/147059311140817.
  • Grünberg, T. (2004). “Performance Improvement: Towards a Method for Finding and Prioritising Potential Performance Improvement Areas in Manufacturing Operations”, International Journal of Productivity and Performance Management, 53(1), 52-71, DOI: 10.1108/17410400410509969.
  • Gulyaz, S. and Erturk, A. (2020). “Bilgi Yönetiminin İnovasyon Yeteneği ile Ilişkisinin Incelenmesi: Doğu Marmara Bölgesindeki Ar-Ge Merkezlerinde Bir Uygulama”, Research Journal of Business and Management, 7(4), 322-335, DOI: 10.17261/Pressacademia.2020.1327.
  • Hair Jr, J.F., Babin, B.J. and Anderson, R.E. (2010). “Multivariate Data Analysis: A Global Perspective” Vol. 7, Pearson, NJ.
  • Häikiö, J. and Koivumäki, T. (2016). “Exploring Digital Service Innovation Process through Value Creation”, Journal of Innovation Management, 4(2), 96-124, DOI: 10.24840/2183-0606_004.002_0006.
  • Hall, B.H. (2011). “Innovation and Productivity” Working Paper, 17178, National Bureau of Economic Research, DOI: 110.3386/w17178.
  • Hogan, S.J., Soutar, G.N., McColl-Kennedy, J.R. and Sweeney, J.C. (2011). “Reconceptualizing professional Service Firm Innovation Capability: Scale Development”. Industrial Marketing Management, 40(8), 1264-1273, DOI: 10.1016/j.indmarman.2011.10.002.ç
  • Karaata, S. (2021). “Üretimde Dijitalleşme: Bilişim Teknolojileri, İnovasyon ve Kalkınma Dinamikleri Açısından Bir Durum Değerlendirmesi”, Bilim, Teknoloji ve İnovasyon Politikaları Platformu, https://inovasyon.org/ (Accessed: 30.10.2023).
  • Lusch, R. and Nambisan, S. (2015). “Service Innovation: A Service-Dominant Logic Perspective”, MIS Quarterly, 39(1), 155-175.
  • Lyons, R.K., Chatman, J.A. and Joyce, C.K. (2007). “Innovation in Services: Corporate Culture and Investment Banking”, California Management Review, 50(1), 174-191, DOI: 10.2307/41166422.
  • Maglio, P.P. and Spohrer, J. (2008). “Fundamentals of Service Science”, Journal of the Academy of Marketing Science, 36, 18-20, DOI: 10.1007/s11747-007-0058-9.
  • Mahmoud, M.A., Hinson, R.E. and Anim, P.A. (2018). “Service Innovation and Customer Satisfaction: The Role of Customer Value Creation”, European Journal of Innovation Management, 21(3), 402-422, DOI: 10.1108/EJIM-09-2017-0117.
  • Martin, P.C.G., Schroeder, A. and Bigdeli, A.Z. (2019). “The Value Architecture of Servitization: Expanding the Research Scope”, Journal of Business Research, 104, 438-449, DOI: 10.1016/j.jbusres.2019.04.010.
  • Martínez-Román, J.A., Tamayo, J.A., Gamero, J. and Romero, J.E. (2015). “Innovativeness and Business Performances in Tourism SMEs”, Annals of Tourism Research, 54, 118-135, DOI: 10.1016/j.annals.2015.07.004.
  • Möller, K., Rajala, R. and Westerlund, M. (2008). “Service Innovation Myopia? A New Recipe for Client-Provider Value Creation”, California Management Review, 50(3), 31-48, DOI: 10.2307/41166444.
  • Nada, N. and Ali, Z. (2015). “Service Value Creation Capability Model to Assess the Service Innovation Capability in SMEs”, Procedia CIRP, 30, 390-395, DOI: 10.1016/j.procir.2015.02.218.
  • Neuman, W.L., Nardi, P.M., Berg, B.L., Jackson, W., Varberg, N., Robson, K., ... and Turner, L.A. (2011). “Research Methods in Communication”, Pearson Learning Solutions, Canada.
  • O'Cass, A. and Ngo, L.V. (2011). “Examining the Firm's Value Creation Process: A Managerial Perspective of the Firm's Value Offering Strategy and Performance”, British Journal of Management, 22(4), 646-671, DOI: 10.1111/j.1467-8551.2010.00694.x.
  • Oliveira, P. and Roth, A.V. (2012). “The Influence of Service Orientation on B2B E‐Service Capabilities: An Empirical Investigation”, Production and Operations Management, 21(3), 423-443, DOI: 10.1111/j.1937-5956.2011.01256.x.
  • Opazo-Basáez, M., Vendrell-Herrero, F. and Bustinza, O.F. (2022). “Digital Service Innovation: A Paradigm Shift in Technological Innovation”, Journal of Service Management, 33(1), 97-120, DOI: 10.1108/JOSM-11-2020-0427.
  • Opresnik, D. and Taisch, M. (2015). “The Value of Big Data in Servitization”, International Journal of Production Economics, 165, 174-184, DOI: 10.1016/j.ijpe.2014.12.036.
  • Ottenbacher, M. and Gnoth, J. (2005). “How to Develop Successful Hospitality Innovation”, Cornell Hotel and Restaurant Administration Quarterly, 46(2), 205-222, DOI: 10.1177/0010880404271097.
  • Örmeci, B. and Öcal, H. (2023). “Örgütsel Öğrenme Yeteneğinin Teknolojik Inovasyon Yeteneği ve Firma Performansı Arasındaki İlişkide Aracılık Rolü: İzmir KOBI Firmaları Üzerinde Bir Araştırma”, Management and Political Sciences Review, 5(1), 32-54, DOI: 10.57082/mpsr.1258560.
  • Panayides, P. (2006). “Enhancing Innovation Capability through Relationship Management and Implications for Performance”, European Journal of Innovation Management, 9(4), 466-483, DOI: 10.1108/14601060610707876.
  • Parashar, M. and Singh, S.K. (2005). “Innovation Capability”, IIMB Management Review, 17(4), 115-123.
  • Parida, V. (2018). “Digitalization”, Addressing Societal Challenges, 23–38.
  • Parida, V., Sjödin, D.R., Lenka, S. and Wincent, J. (2015). “Developing Global Service Innovation Capabilities: How Global Manufacturers Address the Challenges of Market Heterogeneity”, Research-Technology Management, 58(5), 35-44, DOI: 10.5437/08956308X5805360.
  • Pöppelbuß, J., Plattfaut, R., Ortbach, K., Malsbender, A., Voigt, M., Niehaves, B. and Becker, J. (20). “Service Innovation Capability: Proposing a New Framework”, 2011 Federated Conference on Computer Science and Information Systems (FedCSIS), Szczecin, Poland, 545-551.
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Dijitalleşme, Hizmet İnovasyonu Kabiliyeti ve Hizmet Değeri Yaratma Kabiliyeti Arasındaki İlişki: Hizmet Endüstrisi Için Bir Model Uyarlaması

Yıl 2024, Cilt: 58 Sayı: 1, 61 - 72, 31.01.2024
https://doi.org/10.51551/verimlilik.1315205

Öz

Amaç: Bu çalışmanın amacı, hizmet inovasyonu ve hizmet değeri yaratma kabiliyetinin dijitalleşme sürecine etkisini firma ölçeğinde belirlemektir.
Yöntem: 7’li Likert ölçeğiyle geliştirilmiş ölçüm aracı, turizm işletmesi yöneticilerine ve işletme çalışanlarına uygulanmıştır. PLS SEM modellemesi, şu yapılar arasındaki ilişkileri analiz etmek için kullanılmıştır: hizmet inovasyon kabiliyeti, hizmet değeri yaratma kabiliyetinin ve dijitalleşme üzerindeki etkisi. Çalışmada üç tür hizmet tesisi göz önünde bulundurulmuştur: Konaklama, yiyecek-içecek ve sağlık hizmetleri. Betimleyici istatistikler ve model yapısı SPSS 24 ve Smart PLS 3.0'da analiz edilmiştir.
Bulgular: Hizmet değeri yaratma yeteneği ve dijitalleşme, hizmet yeniliği yeteneği ve hizmet değeri yaratma yeteneği, hizmet değeri katlama yeteneği ve dijitalleşme arasındaki ilişkiler ve kurulan tüm diğer hipotezler sırasıyla doğrulanmıştır.
Özgünlük: Bu çalışma, işletmelerin operasyonel süreçlerinde dijitalleşme ve hizmet inovasyon kabiliyeti ve değer yaratma kabiliyeti arasındaki ilişkiyi ampirik olarak ele alan sınırlı sayıdaki çalışmadan biridir. Bu çalışmanın, turizm işletmelerinde hizmet inovasyon kabiliyeti, hizmet değeri yaratma kabiliyeti ve dijitalleşme arasındaki ilişkiyi destekleyen ampirik bir araştırma olması açısından önemli olduğu düşünülmektedir.

Kaynakça

  • Andrews, D., Nicoletti, G. and Timiliotis, C. (2018). “Going Digital: What Determines Technology Diffusion Among Firms?”, CIGI Global Forum on Productivity (2018), Ottowa, Canada 1-71.
  • Arnab, R. (2017). “Stratified Sampling”, Survey Sampling Theory and Applications, Elsevier, USA, 213-256.
  • BarNir, A., Gallaugher, J.M. and Auger, P. (2003). “Business Process Digitization, Strategy, and the Impact of Firm Age and Size: The Case of the Magazine Publishing Industry”, Journal of Business Venturing, 18(6), 789-814. DOI: 10.1016/S0883-9026(03)00030-2.
  • Benjamin, R. and Wigand, R. (1995). “Electronic Markets and Virtual Value Chains on the Information Superhighway”, MIT Sloan Management Review.
  • Carlsson, B. (2007). “Innovation Systems: A Survey of the Literature from a Schumpeterian Perspective”. Elgar Companion to Neo-Schumpeterian Economics, 857, Edward Elgar Publishing, Inc. Massachusetts, USA.
  • Cenamor, J., Sjödin, D.R. and Parida, V. (2017). “Adopting a Platform Approach in Servitization: Leveraging the Value of Digitalization”, International Journal of Production Economics, 192, 54-65, DOI: 10.1016/j.ijpe.2016.12.033.
  • Cohen, J. (2013). “Statistical Power Analysis for the Behavioral Sciences”, Academic Press, New York, USA.
  • Corsaro, D. and Anzivino, A. (2021). “Understanding Value Creation in Digital Context: An Empirical Investigation of B2B”, Marketing Theory, 21(3), 317-349, DOI: 10.1177/147059312110015.
  • De Brentani, U. and Ragot, E. (1996). “Developing New Business-to-Business Professional Services: What Factors Impact Performance?”, Industrial Marketing Management, 25(6), 517-530, DOI: 10.1016/S0019-8501(96)00066-1.
  • Dominguez-Pe´ry, C., Ageron, B. and Neubert, G. (2013). “A Service Science Framework to Enhance Value Creation in Service Innovation Projects: An RFID Case Study”, International Journal of Production Economics, 141(2), 440-451, DOI: 10.1016/j.ijpe.2011.12.026.
  • Edu, S.A., Agoyi, M. and Agozie, D.Q. (2020). “Integrating Digital Innovation Capabilities Towards Value Creation: A Conceptual View” International Journal of Intelligent Information Technologies (IJIIT), 16(4), 37-50.
  • Fitzgerald, M., Kruschwitz, N., Bonnet, D. and Welch, M. (2014). “Embracing Digital Technology: A New Strategic Imperative”, MIT Sloan Management Review, 55(2).
  • Fitzsimmons, J. and Fitzsimmons, M.J. (1999). “New Service Development: Creating Memorable Experiences”, SAGE Publications, California.
  • Fornell, C. (1981). “A Comparative Analysis of Two Structural Equation Models: LISREL and PLS Applied to Market Data”, Working paper, The University of Michigan, USA.
  • Gago, D. and Rubalcaba, L. (2007). “Innovation and ICT in Service Firms: Towards a Multidimensional Approach for Impact Assessment” Journal of Evolutionary Economics, 17, 25-44, DOI: 10.1007/s00191-006-0030-8.
  • Gallaugher, P.A.J.M. (1997). “Factors Affecting the Adoption of an Internet-based Sales Presence for Small Businesses”, The Information Society, 13(1), 55-74, DOI: 10.1080/019722497129287.
  • Grawe, S.J., Chen, H. and Daugherty, P.J. (2009). “The Relationship Between Strategic Orientation, Service Innovation, and Performance”, International Journal of Physical Distribution & Logistics Management, 39(4), 282-300, DOI: 10.1108/09600030910962249.
  • Grönroos, C. (2011). “Value Co-Creation in Service Logic: A Critical Analysis”, Marketing Theory, 11(3), 279-301, DOI: 10.1177/147059311140817.
  • Grünberg, T. (2004). “Performance Improvement: Towards a Method for Finding and Prioritising Potential Performance Improvement Areas in Manufacturing Operations”, International Journal of Productivity and Performance Management, 53(1), 52-71, DOI: 10.1108/17410400410509969.
  • Gulyaz, S. and Erturk, A. (2020). “Bilgi Yönetiminin İnovasyon Yeteneği ile Ilişkisinin Incelenmesi: Doğu Marmara Bölgesindeki Ar-Ge Merkezlerinde Bir Uygulama”, Research Journal of Business and Management, 7(4), 322-335, DOI: 10.17261/Pressacademia.2020.1327.
  • Hair Jr, J.F., Babin, B.J. and Anderson, R.E. (2010). “Multivariate Data Analysis: A Global Perspective” Vol. 7, Pearson, NJ.
  • Häikiö, J. and Koivumäki, T. (2016). “Exploring Digital Service Innovation Process through Value Creation”, Journal of Innovation Management, 4(2), 96-124, DOI: 10.24840/2183-0606_004.002_0006.
  • Hall, B.H. (2011). “Innovation and Productivity” Working Paper, 17178, National Bureau of Economic Research, DOI: 110.3386/w17178.
  • Hogan, S.J., Soutar, G.N., McColl-Kennedy, J.R. and Sweeney, J.C. (2011). “Reconceptualizing professional Service Firm Innovation Capability: Scale Development”. Industrial Marketing Management, 40(8), 1264-1273, DOI: 10.1016/j.indmarman.2011.10.002.ç
  • Karaata, S. (2021). “Üretimde Dijitalleşme: Bilişim Teknolojileri, İnovasyon ve Kalkınma Dinamikleri Açısından Bir Durum Değerlendirmesi”, Bilim, Teknoloji ve İnovasyon Politikaları Platformu, https://inovasyon.org/ (Accessed: 30.10.2023).
  • Lusch, R. and Nambisan, S. (2015). “Service Innovation: A Service-Dominant Logic Perspective”, MIS Quarterly, 39(1), 155-175.
  • Lyons, R.K., Chatman, J.A. and Joyce, C.K. (2007). “Innovation in Services: Corporate Culture and Investment Banking”, California Management Review, 50(1), 174-191, DOI: 10.2307/41166422.
  • Maglio, P.P. and Spohrer, J. (2008). “Fundamentals of Service Science”, Journal of the Academy of Marketing Science, 36, 18-20, DOI: 10.1007/s11747-007-0058-9.
  • Mahmoud, M.A., Hinson, R.E. and Anim, P.A. (2018). “Service Innovation and Customer Satisfaction: The Role of Customer Value Creation”, European Journal of Innovation Management, 21(3), 402-422, DOI: 10.1108/EJIM-09-2017-0117.
  • Martin, P.C.G., Schroeder, A. and Bigdeli, A.Z. (2019). “The Value Architecture of Servitization: Expanding the Research Scope”, Journal of Business Research, 104, 438-449, DOI: 10.1016/j.jbusres.2019.04.010.
  • Martínez-Román, J.A., Tamayo, J.A., Gamero, J. and Romero, J.E. (2015). “Innovativeness and Business Performances in Tourism SMEs”, Annals of Tourism Research, 54, 118-135, DOI: 10.1016/j.annals.2015.07.004.
  • Möller, K., Rajala, R. and Westerlund, M. (2008). “Service Innovation Myopia? A New Recipe for Client-Provider Value Creation”, California Management Review, 50(3), 31-48, DOI: 10.2307/41166444.
  • Nada, N. and Ali, Z. (2015). “Service Value Creation Capability Model to Assess the Service Innovation Capability in SMEs”, Procedia CIRP, 30, 390-395, DOI: 10.1016/j.procir.2015.02.218.
  • Neuman, W.L., Nardi, P.M., Berg, B.L., Jackson, W., Varberg, N., Robson, K., ... and Turner, L.A. (2011). “Research Methods in Communication”, Pearson Learning Solutions, Canada.
  • O'Cass, A. and Ngo, L.V. (2011). “Examining the Firm's Value Creation Process: A Managerial Perspective of the Firm's Value Offering Strategy and Performance”, British Journal of Management, 22(4), 646-671, DOI: 10.1111/j.1467-8551.2010.00694.x.
  • Oliveira, P. and Roth, A.V. (2012). “The Influence of Service Orientation on B2B E‐Service Capabilities: An Empirical Investigation”, Production and Operations Management, 21(3), 423-443, DOI: 10.1111/j.1937-5956.2011.01256.x.
  • Opazo-Basáez, M., Vendrell-Herrero, F. and Bustinza, O.F. (2022). “Digital Service Innovation: A Paradigm Shift in Technological Innovation”, Journal of Service Management, 33(1), 97-120, DOI: 10.1108/JOSM-11-2020-0427.
  • Opresnik, D. and Taisch, M. (2015). “The Value of Big Data in Servitization”, International Journal of Production Economics, 165, 174-184, DOI: 10.1016/j.ijpe.2014.12.036.
  • Ottenbacher, M. and Gnoth, J. (2005). “How to Develop Successful Hospitality Innovation”, Cornell Hotel and Restaurant Administration Quarterly, 46(2), 205-222, DOI: 10.1177/0010880404271097.
  • Örmeci, B. and Öcal, H. (2023). “Örgütsel Öğrenme Yeteneğinin Teknolojik Inovasyon Yeteneği ve Firma Performansı Arasındaki İlişkide Aracılık Rolü: İzmir KOBI Firmaları Üzerinde Bir Araştırma”, Management and Political Sciences Review, 5(1), 32-54, DOI: 10.57082/mpsr.1258560.
  • Panayides, P. (2006). “Enhancing Innovation Capability through Relationship Management and Implications for Performance”, European Journal of Innovation Management, 9(4), 466-483, DOI: 10.1108/14601060610707876.
  • Parashar, M. and Singh, S.K. (2005). “Innovation Capability”, IIMB Management Review, 17(4), 115-123.
  • Parida, V. (2018). “Digitalization”, Addressing Societal Challenges, 23–38.
  • Parida, V., Sjödin, D.R., Lenka, S. and Wincent, J. (2015). “Developing Global Service Innovation Capabilities: How Global Manufacturers Address the Challenges of Market Heterogeneity”, Research-Technology Management, 58(5), 35-44, DOI: 10.5437/08956308X5805360.
  • Pöppelbuß, J., Plattfaut, R., Ortbach, K., Malsbender, A., Voigt, M., Niehaves, B. and Becker, J. (20). “Service Innovation Capability: Proposing a New Framework”, 2011 Federated Conference on Computer Science and Information Systems (FedCSIS), Szczecin, Poland, 545-551.
  • Rabetino, R., Kohtamäki, M. and Gebauer, H. (2017). “Strategy Map of Servitization”, International Journal of Production Economics, 192, 144-156, DOI: 10.1016/j.ijpe.2016.11.004.
  • Rogers, E.M. (2004). “A Prospective and Retrospective Look at the Diffusion Model”, Journal of Health Communication, 9(S1), 13-19, DOI: 10.1080/10810730490271449.
  • Saunila, M. (2016). “Performance Measurement Approach for Innovation Capability in SMEs”, International Journal of Productivity and Performance Management, 65(2), 162-176, DOI: 10.1108/IJPPM-08-2014-0123.
  • Schroeder, A. and Kotlarsky, J. (2015). “Digital Resources and Their Role in Advanced Service Provision: A VRIN Analysis”. Spring Servitization Conference, Aston, UK, 67-74.
  • Singh, A.S. and Masuku, M.B. (2013).” Fundamentals of Applied Research and Sampling Techniques”, International Journal of Medical and Applied Sciences, 2(4), 124-132.
  • Taherdoost, H. (2016). “Sampling Methods in Research Methodology; How to Choose a Sampling Technique for Research, International Journal of Academic Research in Management (IJARM), 5(2), 18-27, DOI: 10.2139/ssrn.3205035.
  • Tang, T.W., Wang, M.C.H. and Tang, Y.Y. (2015). “Developing Service Innovation Capability in the Hotel Industry”, Service Business, 9, 97-113, DOI: 10.1007/s11628-013-0220-z.
  • The Ministry of Culture and Tourism. (2023). https://eskisehir.ktb.gov.tr/TR-158499/turizm-isletmesi-belgeli-oteller.html, (Accessed: 11.03.2023).
  • The Ministry of Culture and Tourism. (2023). https://eskisehir.ktb.gov.tr/TR-158500/turizm-isletmesi-belgeli-tesisler.html. (Accessed: 11.03.2023).
  • Tuunanen, T. and Cassab, H. (2011). “Service Process Modularization: Reuse versus Variation in Service Extensions”, Journal of Service Research, 14(3), 340-354, DOI: 10.1177/109467051141391.
  • Van Ark, B. (2016). “The Productivity Paradox of the New Digital Economy”. International Productivity Monitor, (31), 3-8.
  • Vandermerwe, S. and Rada, J. (1988), “Servitization of Business: Adding Value by Adding Services”, European Management Journal, 6(4), 314-324, DOI: 10.1016/0263-2373(88)90033-3.
  • Vargo, S.L. and Lusch, R.F. (2008). “Service-Dominant Logic: Continuing the Evolution”, Journal of the Academy of MarketingMarketing Science, 36, 1-10, DOI: 10.1007/s11747-007-0069-6.
  • Vendrell‐Herrero, F., Parry, G., Bustinza, O.F. and O'Regan, N. (2014). “Servitization as a Driver for Organizational Change”, Strategic Change, 23(5-6), 279-285, DOI: 10.1002/jsc.1976.
  • Vicente, M., Abrantes, J.L. and Teixeira, M.S. (2015). “Measuring Innovation Capability in Exporting Firms: The INNOVSCALE”, International Marketing Review, 32(1), 29-51, DOI: 10.1108/IMR-09-2013-0208.
  • Voss, C.A. and Hsuan, J. (2009). “Service Architecture and Modularity”, Decision Sciences, 40(3), 541-569, DOI: 10.1111/j.1540-5915.2009.00241.x.
  • Yousaf, Z., Panait, M., Tanveer, U., Cretu, A., Hrebenciuc, A. and Zahid, S.M. (2022). “Value Creation through Frugal Innovation, Innovation Capability, and Knowledge Sharing in a Circular Economy”, Sustainability, 14(14), 8504, DOI: 10.3390/su14148504.
Toplam 62 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Konular İş Sistemleri (Diğer)
Bölüm Araştırma Makalesi
Yazarlar

Mune Moğol Sever 0000-0003-4706-5859

Yayımlanma Tarihi 31 Ocak 2024
Gönderilme Tarihi 15 Haziran 2023
Yayımlandığı Sayı Yıl 2024 Cilt: 58 Sayı: 1

Kaynak Göster

APA Moğol Sever, M. (2024). The Relations between Digitalization, Service Innovation and Service Value Creation Capability: A Model Adaption in the Service Industry. Verimlilik Dergisi, 58(1), 61-72. https://doi.org/10.51551/verimlilik.1315205

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