Year 2014, Volume 13, Issue 3, Pages 12 - 30 2014-06-01

Revolutionary Songs as a strategy of Transforming Listeners' Mindset: The Zimbabwean Practice after 1999.

Mediel Hove [1] , Tawnda Mukurunge [2]

257 766

In a country whose history of the struggle for liberation dates back close to a century from 1890 to 1980, it is apparent that the milieu is dominated by anti-imperialist sentiments. This study outlines media theories and their relevance to Zimbabwe. In addition, it assesses the impact of the Zimbabwe Broadcasting Holdings' [ZBH] policy of playing one revolutionary song out of every five songs played on air, as a means of sensitizing listeners into supporting the Zimbabwe African National Union Patriotic Front [ZANU-PF]. Hinging on quantitative and qualitative methods the study argues that the policy of playing one revolutionary song out of every five songs, did not necessarily affect the listeners in the manner they were meant to be influenced. A significant number of the Listeners' tastes and mindsets up to date have not been reoriented as the ZBH and the policy making brains behind the scenes had intended. In fact, using radio broadcast to try and manipulate the way people think towards a particular political party's ideology received limited support. It concludes that the majority of radio listeners in Zimbabwe today are no longer interested in the mantra of perpetual liberation war rhetoric.
media theories, Africa, Southern Africa, Zimbabwe Broadcasting Holdings, policy, revolutionary song, listeners, mindset.
Primary Language en
Journal Section Articles
Authors

Author: Mediel Hove

Author: Tawnda Mukurunge

Dates

Publication Date: June 1, 2014

Bibtex @ { alternatives20900, journal = {Alternatives: Turkish Journal of International Relations}, issn = {2146-0809}, eissn = {1303-5525}, address = {Yalova University}, year = {2014}, volume = {13}, pages = {12 - 30}, doi = {10.21599/atjir.63910}, title = {Revolutionary Songs as a strategy of Transforming Listeners' Mindset: The Zimbabwean Practice after 1999.}, key = {cite}, author = {Hove, Mediel and Mukurunge, Tawnda} }
APA Hove, M , Mukurunge, T . (2014). Revolutionary Songs as a strategy of Transforming Listeners' Mindset: The Zimbabwean Practice after 1999.. Alternatives: Turkish Journal of International Relations, 13 (3), 12-30. Retrieved from http://dergipark.org.tr/alternatives/issue/1694/20900
MLA Hove, M , Mukurunge, T . "Revolutionary Songs as a strategy of Transforming Listeners' Mindset: The Zimbabwean Practice after 1999.". Alternatives: Turkish Journal of International Relations 13 (2014): 12-30 <http://dergipark.org.tr/alternatives/issue/1694/20900>
Chicago Hove, M , Mukurunge, T . "Revolutionary Songs as a strategy of Transforming Listeners' Mindset: The Zimbabwean Practice after 1999.". Alternatives: Turkish Journal of International Relations 13 (2014): 12-30
RIS TY - JOUR T1 - Revolutionary Songs as a strategy of Transforming Listeners' Mindset: The Zimbabwean Practice after 1999. AU - Mediel Hove , Tawnda Mukurunge Y1 - 2014 PY - 2014 N1 - DO - T2 - Alternatives: Turkish Journal of International Relations JF - Journal JO - JOR SP - 12 EP - 30 VL - 13 IS - 3 SN - 2146-0809-1303-5525 M3 - UR - Y2 - 2019 ER -
EndNote %0 Alternatives: Turkish Journal of International Relations Revolutionary Songs as a strategy of Transforming Listeners' Mindset: The Zimbabwean Practice after 1999. %A Mediel Hove , Tawnda Mukurunge %T Revolutionary Songs as a strategy of Transforming Listeners' Mindset: The Zimbabwean Practice after 1999. %D 2014 %J Alternatives: Turkish Journal of International Relations %P 2146-0809-1303-5525 %V 13 %N 3 %R %U
ISNAD Hove, Mediel , Mukurunge, Tawnda . "Revolutionary Songs as a strategy of Transforming Listeners' Mindset: The Zimbabwean Practice after 1999.". Alternatives: Turkish Journal of International Relations 13 / 3 (June 2014): 12-30.
AMA Hove M , Mukurunge T . Revolutionary Songs as a strategy of Transforming Listeners' Mindset: The Zimbabwean Practice after 1999.. Alternatives: Turkish Journal of International Relations. 2014; 13(3): 12-30.
Vancouver Hove M , Mukurunge T . Revolutionary Songs as a strategy of Transforming Listeners' Mindset: The Zimbabwean Practice after 1999.. Alternatives: Turkish Journal of International Relations. 2014; 13(3): 30-12.