Illustration of Customer Analytics in Public Procurement

Ümit Cengiz Uysal; Abdulkadir Hızıroğlu; Muhammed Emin Karabacak

Illustration of Customer Analytics in Public Procurement

Abstract

According to European Commission and OECD, the share of public procurement in national economies (GDP) is 14% in EU countries and 12% in OECD countries. This rate is an important policy tool in Turkey is 7%. Public procurement is essentially made under the Public Procurement Act 4734. Besides, exceptions have been arranged for some institutions and organizations in order to meet the needs quickly and on-site. At this point, the State Supply Office appears as a central purchasing institution based on the role of intermediary between suppliers and public institutions. The aim of the study is to determine the profiles and purchasing tendencies of the customers who buy from the State Material Office by catalog method within the framework of customer analytics. In this context, customer segments based on value and behavior were created through analytical marketing methods RFM (recency, frequency and monetary) analysis. A strategy map was determined with the results obtained and the results were monitored on the business intelligence platform. Customer analytics are used extensively by the leading companies of the banking, telecom and retail sectors and significant outputs are achieved. Within this framework, customer analytical studies conducted in the public market are also important.

Keywords

References

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Details

Primary Language

English

Subjects

Business Administration

Journal Section

Research Article

Authors

Ümit Cengiz Uysal ^* This is me
0000-0001-7821-4955
Türkiye

Abdulkadir Hızıroğlu This is me
0000-0003-4582-3732
Türkiye

Muhammed Emin Karabacak This is me
0000-0002-6785-0136
Türkiye

Publication Date

December 23, 2021

Submission Date

November 23, 2021

Acceptance Date

December 18, 2021

Published in Issue

Year 2021 Volume: 1 Number: 1

IZ

https://izlik.org/JA56UA46AE

Cite

RIS / Bibtex

APA

Uysal, Ü. C., Hızıroğlu, A., & Karabacak, M. E. (2021). Illustration of Customer Analytics in Public Procurement. AYBU Business Journal, 1(1), 46-54. https://izlik.org/JA56UA46AE

AMA

1.Uysal ÜC, Hızıroğlu A, Karabacak ME. Illustration of Customer Analytics in Public Procurement. AYBU Business Journal. 2021;1(1):46-54. https://izlik.org/JA56UA46AE

Chicago

Uysal, Ümit Cengiz, Abdulkadir Hızıroğlu, and Muhammed Emin Karabacak. 2021. “Illustration of Customer Analytics in Public Procurement”. AYBU Business Journal 1 (1): 46-54. https://izlik.org/JA56UA46AE.

EndNote

Uysal ÜC, Hızıroğlu A, Karabacak ME (December 1, 2021) Illustration of Customer Analytics in Public Procurement. AYBU Business Journal 1 1 46–54.

IEEE

[1]Ü. C. Uysal, A. Hızıroğlu, and M. E. Karabacak, “Illustration of Customer Analytics in Public Procurement”, AYBU Business Journal, vol. 1, no. 1, pp. 46–54, Dec. 2021, [Online]. Available: https://izlik.org/JA56UA46AE

ISNAD

Uysal, Ümit Cengiz - Hızıroğlu, Abdulkadir - Karabacak, Muhammed Emin. “Illustration of Customer Analytics in Public Procurement”. AYBU Business Journal 1/1 (December 1, 2021): 46-54. https://izlik.org/JA56UA46AE.

JAMA

1.Uysal ÜC, Hızıroğlu A, Karabacak ME. Illustration of Customer Analytics in Public Procurement. AYBU Business Journal. 2021;1:46–54.

MLA

Uysal, Ümit Cengiz, et al. “Illustration of Customer Analytics in Public Procurement”. AYBU Business Journal, vol. 1, no. 1, Dec. 2021, pp. 46-54, https://izlik.org/JA56UA46AE.

Vancouver

1.Ümit Cengiz Uysal, Abdulkadir Hızıroğlu, Muhammed Emin Karabacak. Illustration of Customer Analytics in Public Procurement. AYBU Business Journal [Internet]. 2021 Dec. 1;1(1):46-54. Available from: https://izlik.org/JA56UA46AE